They’re lifestyle centered, impatient, socially aware and have an intimate relationship with technology. Many businesses are struggling to understand the trendsetting Gen Y’ers and by attending this forum you will get the answers to these questions.

- Y they’re such an important demographic group and why businesses need to get used to them
- Y you need to look beyond the generalisations
- Y they hold the key to the future of media consumption

Speakers:

- Jye Smith, Digital Strategist, Switched On Media
Topic: Insights & Answers: Gen Y & Social Media

- Julian Cole, Social Media Strategist, The Population
Topic: Digital Cycology: Looking at the impacts of life stages on digital consumption

- Emily Copeland, Strategic Integration Manager - Music, MCn
Topic: How Gen Y musicians are using social media to market themselves

- Dan Pankraz, Youth Planning Specialist, DDB Sydney
Topic: Experimentation is the new engagement

Moderated By:
- Malcolm Alder, Partner - Digital Business, KPMG

Event Details:
Date: October 22, 2009
Venue: KPMG Auditorium
Address: 10 Shelley St, Sydney

Times:
09:30am Registration and Networking
10:00am Forum begins
11:00am Moderated Discussion
12:00pm Forum ends

Prices:
Early Bird Special (ends October 8)
$65 AIMIA Members
$115 Non-Members
$86.25 MFA Members

Standard Price (from October 9)
$75 AIMIA Members
$135 Non-Members
$101.25 MFA Members
(All prices include GST)
Note: All credit cards will incur a credit card fee, dependant on card type.

Want to get involved? Contact events@aimia.com.au, and become an AIMIA Event speaker or sponsor.