Named one of USA’s top mobile tech innovators alongside “Foursquare” and “Bump” in Entrepreneur Magazine’s celebrated Annual 100 Brilliant Ideas list
International mobile marketing and media firm, The Hyperfactory, has been named one of America’s top mobile technology innovators in the 2010 Entrepreneur Magazine Annual 100 Bright Ideas list.
In the Mobile Technology category, The Hyperfactory joins Foursquare, Square (the new mobile payment company by Twitter founder Jack Dorsey), and Bump (the popular free information exchange application), as one of only ten companies recognised for bringing “jaw-dropping” ingenuity to the table.
"It’s a great honour to be recognised as a trailblazer in mobile technology alongside industry notables such as Foursquare and Bump,” said Geoffrey Handley, co-founder The Hyperfactory.
He adds: “We are the only mobile marketing agency that has been recognised on the list which for me is a great endorsement of the innovation and creativity we bring to every client engagement.”
The Hyperfactory is recognised as the most awarded mobile agency in the world. Handley attributes the company’s success to its commitment to strategy. “Strategy is at the centre of everything we do. All campaigns are underpinned by a broader strategy to ensure mobile is fully integrated in the business and delivers measurable outcomes.”
The Hyperfactory names Coca-Cola, BlackBerry, L’Oréal, Vodafone, Disney and Kraft as clients and delivers globally through its network of offices in Sydney, Auckland, Los Angeles, New York, Chicago, Hong Kong and India.
Increasing scale in all its markets is a key focus for The Hyperfactory in 2010/11 with a number of senior hires on the cards in the coming months.
“Ensuring we have the right people in place is crucial to our growth and success. In Australia we are looking to expand our mobile media team which is proving to be a high growth area of our business and will soon be announcing some senior appointments in the coming months,” said Handley.