Sydney, Australia, Monday March 19, 2012 -- More than 4,000 marketers, advertising executives, digital communications and social media leaders will gather in Salt Lake City, Utah, this week to attend the annual Adobe Digital Marketing Summit. Among them will be 89 marketing leaders and strategists from across Asia Pacific, including representatives from China, Hong Kong, India, Taiwan, Australia and New Zealand, Korea and Singapore. This is the largest attendance from APAC at the event yet, and reflects the focus APAC marketers are placing on digital marketing and their eagerness to apply the latest innovations to help their companies achieve a leading edge.
“The growth of digital marketing initiatives and shift in budget allocation to digital spend is being driven by massive and disruptive trends such as the rise of mobile devices including smartphones and tablets, the growth in online transactions and spend, and the explosion in social,” said Mark Phibbs, Senior Director Marketing, Asia Pacific, Adobe. “The force of these trends is being felt very strongly across Asia and marketers are now moving fast to catch up with their audiences and respond to how they want to engage and transact business today.”
“Digital marketing brings metrics to an aspect of business that has traditionally been difficult to measure. Senior marketing executives like to say that marketing is the new finance, because it is moving dramatically from art to science. The ability to measure the impact of multi-channel marketing and calculate an ROI is bringing marketing and finance much closer together,” said Mark.
Keynote speakers at the event include Twitter founder Biz Stone, and Arianna Huffington of the renowned Huffington Post; Adobe President and CEO Shantanu Narayen and Brad Rencher, Senior Vice President and General Manager, Digital Marketing, Adobe.
Australia-based Tim Elleston, Principal of consulting firm digital balance, attending the Summit for the third time, said he thought it was the best way to uncover new, actionable and practical marketing ideas. “Our focus is helping our clients get digitally smarter. In an age where everything is measurable, there’s no tolerance for a lack of performance. Right now, I think the big opportunity for marketers in Asia Pacific is conversion rate optimisation. So many large corporates haven’t taken action on this yet – they’re missing an opportunity.”
Marketers across APAC interested in following news from the Digital Marketing Summit can check these social media links:
Media can follow announcements from the Digital Marketing Summit here: http://www.adobe.com/go/summitpress2012. Please note the site will go live on Tuesday 20th March Sydney time.