Have you signed up to our Speakers Bureau yet? We are always on the lookout for industry speakers, and this is an excellent way to showcase AIMIA members who wish to raise their profile within the Digital Industry by speaking at events.
If you are an AIMIA Member and want to sign up please email email@example.com
Alex spent ten years working client side in both retail and FMCG before joining the digital revolution. Consumer marketing and category management with Sainsbury's Supermarkets (UK) and Nestle Australia distilled in him a strong focus on the end user experience. Since joining TigerSpike, his energies have been channeled into implementing innovative digital initiatives designed to augment the end to end delivery process; concept to point-of-purchase. This high level of consumer insight and focus has been introduced to all TigerSpike's blue chip clients across all major industry sectors.
Alex now spends a significant proportion of his time working on enhancing TigerSpike's UK and US presence as they take their award winning Service Delivery Platform to new markets.
Alex Littlejohn heads up APAC operations for Adconion Media Group, the world’s largest independent content distribution and monetisation platform, and oversees the structure, strategy and operation of Adconion Media Group’s four distinct business divisions, comprising Adconion Direct, Joost, RedLever and Adconion Platform Services.
In Australia, Adconion Media Group’s network currently reaches ¬60 percent of the national online population on a daily basis. Alex’s leadership and vision have steered outstanding results for the company since he launched the local operation nearly four years ago.
Promoted from his role as UK Commercial Director for Adconion in order to open the Australian market, Alex’s early tenure has been strong. He has overseen substantial year-on-year revenue growth and nurtured Adconion Media Group’s presence across Sydney and Melbourne to now employ 80 full time staff. The company is recognised as one of Australia’s fastest growing digital businesses and in 2009 analysts Frost and Sullivan pronounced Adconion Media Group as the Australian “Ad Network of the Year’.
Alex is a member of the IAB Australia Board and was a founding board member of IASH in the UK and Australia.
He has experience in senior management positions across Europe, the United Kingdom and Australia in sales, media and ad operations. Alex was the European Sales Lead at AdLINK in the UK then became the European Director of Business Development at DrivePM/Atlas where he was further promoted to Director of Operations during the acquisition by aQuantive.
Anthony brings over 15 years experience in integrated marketing and advertising, having worked with some of Australia’s top agencies including Leo Burnett, George Patterson Bates, Wunderman and JWT.
He has developed and implemented successful marketing campaigns for recognised brands including Ford, National Australia Bank, Nestle, Sensis, Village Roadshow and Lenovo.
At Next Digital, Anthony is charged with working with our team and clients to develop integrated marketing programs and identify opportunities to maximise the digital marketing channel.
The future of digital marketing
Anton is a Director of Front Foot Media Solutions. He has been in the the mobile industry since 2001 and has created, managed and marketed some of the most successful mobile content in Australia.
Whilst at Front Foot, Anton has delivered quality digital solutions for companies such as Electronic Arts (EA), Sky Channel (Tabcorp), Telstra, and VHA.
In previous roles, Anton has managed the launch of the world's first live mobile Cricket TV channel, Australia's first 3G Sport and live scores site, plus many other mobile products and services.
Front Foot leverages its world-class proprietary technologies - Synapse and ATRIUM - to deliver quality solutions to complex requirements, specialising in mobility. They are winners of both the 2010 and 2009 AIMIA Awards for Best Mobile Product, and are featured in the Australian Technology Showcase.
Ben Reichel is the Chief Executive Officer and Managing Director of Two Way Limited, a public company listed on the Australian Securities Exchange (ASX:TTV).
Two Way creates advanced interactive media and gambling applications. These include TAB ACTIVE, the TV wagering service created by Two Way for its partners, Tabcorp and TattsBet. TAB ACTIVE is an enterprise-grade information and betting service for TAB account holders, running on the FOXTEL and Optus TV platforms in NSW, Victoria and Queensland, with further expansion around Australia in progress. It is the most advanced interactive TV application ever deployed in this country.
Two Way has exclusive relationships with Tabcorp, Betfair and Sportingbet to operate interactive TV wagering services. Two Way has built multiple interactive TV games and other applications since 2000, and has won two ASTRA Awards for its work. The company also operates the Way2Bet online and mobile wagering portal.
Ben's background is in media and wagering, having worked in senior executive positions at Tab Limited and Publishing and Broadcasting Limited.
In 2001, armed with a passion for big brands and online marketing, Bernie Johnson recognised the potential for Australian digital marketing to be at the forefront of the world in terms of innovation, technology and customer engagement. He established digital media agency Adrenalin Media in the same year and is currently a Director at the company.
Before this, Bernie held investment banking positions at Credit Suisse and Deutsche Bank in the UK where he managed a number of IT projects across London and New York.
In 2010, under Bernie’s leadership, Adrenalin Media was announced as a finalist in two separate categories in the Australian Digital Industry’s most prestigious awards, the AIMIA Awards. In the previous year, the company was nominated as a finalist in the B&T Awards for “Digital Services Company of the Year”.
Bernie holds a Bachelor of Business (Marketing) from the University of Technology Sydney and is currently completing an MBA through the Australian School of Business (UNSW).
At Ad:Tech Sydney 2010, Bernie chaired the session “Successfully Transferring Offline Retail Experiences & Practices To The Online Environment”.
Brad Howarth is a journalist, author and public speaker on the topics of innovation and entrepreneurship, technology, marketing and the environment. He has contributed to many leading magazines, newspapers and websites in Australia over the past 15 years. Brad is formerly a senior writer with the business magazine Business Review Weekly, where he held the positions of both Information Technology Editor and Marketing Editor.
Brad became a freelance writer in 2004 and has since covered a wide range of topics, including technology, marketing, entrepreneurship, entertainment, and foreign affairs. Amongst the various publications he has contributed are The Australian Financial Review, The Sydney Morning Herald, B&T/Digital Media, Rolling Stone Australia, and Men’s Style Australia. He has also been a contributor to the US-based publications BusinessWeek and Red Herring and the UK newspaper The Guardian. Brad has interviewed many of the world’s leading thinkers in marketing, technology, and entrepreneurship.
Brad is the author of the book Innovation and Emerging Markets – Where the Next Bulls Will Run, which is a study on the issues confronting emerging Australian technology companies as they strive to commercialise their innovations.
Brian Gallagher has over 23 years in the broadcast advertising market, having worked with Nine, Win/NBN, and Ten, and has pioneered brand funded content in Australia with Full Circle Entertainment which launched in January 2005.
Prior to the launch of FCE and his current role as CEO of FCM, he spent 6 years at Network Ten specializing in advertising related content strategy, brand funded programming and integrated sponsorship, developing a reputation for innovation around advertisers’ use of the media using content.
Brian’s direct relationships with the majority of Australia’s territories top program producers encouraged Brian to launch Full Circle Entertainment to stake a claim on the emerging brand funded content market.
Chris Adams is an internationally recognized media, entertainment and technology executive, keynote speaker, children’s author, lecturer and strategy consultant and ideas guy. Over the course of his 20+ year career, he has worked with, for and led such companies as: Facebook.com, Participant Media, Glam Media, Amazon.com Comcast Cable & Interactive, HBO, Lycos.com and many others.
He has just created a Beachball Media (www.beachballmedia.com), a joint-venture partnership with boutique agency Me+Bond (www.meandbond.com) to build a global, digital practice that leverages best-of-breed partners to create and execute on best-ofbreed ideas. The company has just won a $2.5M global campaign with one of Australia’s leading energy companies, has done all the marketing behind ‘Cowboys & Aliens: The Kids” and is pitching brands across the globe.
Other companies he holds partner, management, Board or GM roles in are: Orbit Media Group, a revenue generation and business accelerator; MyHeartwill.com, a social legacy network; Adams/Kearney, a film, TV and interactive production company; This Magnificent Life, an online luxury magazine, The Global Poverty Project where he sits on their Global Advisory Board.
Recent projects include: “Cowboys & Aliens: The Kids,” an interactive children’s storybook App published by his Orbit Media Group and benefiting Starlight Children’s Foundation. “Sam The Biggest Fire Truck,” an interactive iPad App which Adams wrote for his son and social gaming company, “Pay For Play.”
Born and raised in Pennsylvania, Chris graduated from the University of Denver with a double-major in English Literature and Mass Communications. He received his MFA from USC’s School of Film and TV and his MFA/PhD with honors from USC’s School of Professional Writing, pursuing both degrees concurrently.
Chris lives in Brisbane, Australia with his wife Sharon and their son, Cooper and is an avid surfer, writer and reader.
As Owner and Managing Director of TheFARM. Chris has always had a penchant for saying 'yes'. It is this bold outlook that has propelled him through his early days as a freelance photographer and web developer to achieve a lot in a relatively short time. Maintaining a dynamic, professional and relaxed culture, upholding authenticity and integrity, while growing the business and developing THE best in market solutions for clients all sit at the top of Chris's priorities.
As a founding member of Saatchi & Saatchi's interactive team and with over 10 years flash development experience, Chris is an expert in flash application and interface development. It is Chris's keen interest in and his extensive experience working with emerging technologies that enable him to deliver exceptional and innovative digital applications that integrate and engage across broadcast channels, web, multimedia and mobile technologies.
In his role as MD of TheFARM, Chris's career highs include growing an amazing team, being named among BRW's Fast Starters and working on award winning campaigns for clients including Air New Zealand, Lion Nathan, Virgin Mobile and Mitsubishi Motor's Australia.
You can read Chris's musings at 15MB of Fame here or follow him on Twitter at chrispile.
Dale McCarthy has worked at the forefront of the digital media industry since 1996, including 12 years with Fairfax Media, where she is currently Director of Strategy & Corporate Development in the Marketplaces division that has over 480 staff and includes the digital transaction businesses RSVP, Stayz, Tenderlink, InvestSMART and the classified businesses Domain, Drive, APM and MyCareer.
In this role Dale helps set the strategic agenda for the division, overseeing operational and corporate strategy as well as M&A. Dale has been involved in numerous digital joint ventures, mergers and acquisitions for Fairfax including The Weather Company, TheVine, OMG, FindaBabySitter, Tenderlink and Occupancy. She is Chairman of the board of OMG and is actively involved in integrating new acquisitions into the company.
Her previous roles with Fairfax Media have included Chief Marketing Officer of Fairfax Digital and General Manager of RSVP.com.au.
Dale developed Australia’s first University accredited course on Internet Advertising with UTS in the late 90’s, was awarded Internet Pioneer of the Year at the Yahoo Internet Awards in 2000, was named in the Top 10 Most Influential People in eMarketing by B&T and was recently selected to be on the Prime Minister’s ICT Industry Taskforce to develop a vision for the ICT economy to 2020.
Damian Smith joined TEN in July 2006 as General Manager, Digital Media. From 1998 until 2004, he held various roles with NASDAQ-listed search engine, LookSmart, including CEO in 2004.
Danny has a background spanning a range of industries. He studied law and then moved into property development before he embarked on a career in media and communications, which led to the creation of YoMo Australasia.
Danny brings a blend of skills, experience, contacts and knowledge from his time in magazine publishing and property development. He is responsible for setting and delivering the overall strategic direction and vision of YoMo.
Danny has developed many large-scale properties which include, South Wharf Function Centres on the Yarra River Melbourne, 181-187 Collins Street, Regent Place (55 apartments), Moorabbin Airport, 325 Collins Street, The Mark (88 apartments), 225 Elizabeth Street, The Nova (180 apartments), 620 Collins Street, Liberty Tower (220 apartments) and the Torquay Surf Centre, Shopping centre.
The experience to deal with property managers and owners has enabled Danny to secure the appropriate agreements with locations for the rollout of networks. Management of staff, marketing, content aggregation and business development are all the characteristics Danny brings to YoMo.
Tapit is pioneering the mobile technology, Near Field Communications (NFC) , for use in marketing. Tapit is the easiest way to get content onto your mobile phone - just a simple tap. Increase brand awareness and brand engagement with NFC Marketing, allowing you to download video, music, applications, files, "like" on Facebook, "follow" on Twitter - all with just a simple tap of an NFC enabled phone.
Tapit is headquartered in Australia but is the NFC Marketing provider of brands across the Asia Pacific region.
David Higgins is the editor of News Digital Media's news.com.au website and a former editor of Fairfax's SMH.com.au site. David began his career with News Limited as a reporter for The Australian before moving to The Sydney Morning Herald in 1997. In 2007 he returned to News Ltd as editor of news.com.au, which has a monthly audience of more than 3.7 million Australians.
A Walkley Award finalist in 1997 and 2007, David has covered a variety of rounds, including technology, business and general news. He is a former Herald deputy chief of staff and was the founding editor of the paper's BIZ.com and Radar sections.
David holds an MBA from the University of Technology, Sydney and is a member of the PANPA Digital Advisory Committee and the Advisory Board of the Australian Centre for Independent Journalism. He is a frequent speaker at media industry events.
mediainquiries (at) newsdigitalmedia.com.au
In May 2007 David launched Mark. This new agency combines the digital, direct and data marketing disciplines of M&C Saatchi. Conscious that marketing is now more a science than ever before, Mark is committed to developing infectious, indelible ideas that mark minds to elicit measurable behaviour.
Prior to the launch of Mark, David was busy not only overseeing the growth of M&C Saatchi Digital in Sydney, but also establishing and managing the digital teams in Melbourne, Singapore, Hong Kong, Kuala Lumpur, Los Angeles and New York.
David has a BA/BCOM from Deakin University with majors in Marketing, eCommerce, Public Relations and Sociology.
He has successfully led a Digital Agency of the Year team and been recognised by his peers, winning Victorian Young Direct Marketer of the Year in 2004 and in 2007 was the second youngest person included in the top 40 most influential people in the Australian Digital industry.
Dean Hargreaves has ten years experience as an Information Systems and User Experience Researcher for CSIRO Australia, where he led a portfolio of research activities exploring the use of the ICT to support tight collaboration between international research teams. While at CSIRO, he led a project that developed, deployed and commercialised a high-bandwidth tele-health application, that provided networked real-time critical-care collaboration between health care specialists in capital cities and clients in rural Australia.
Dean is a regular speaker at international conferences, and was most recently a guest n invited to speaker at the OECD's Conference on Innovative Rural Service Delivery in Cologne, Germany in April 2008. He was also an invited to visitor to the World Bank's ICT policy group in Washington, and was invited to participate in the Global Research Alliance Digital Divide strategy formulation meeting in Kuala Lumpur.
Dean has published more than a dozen papers on the use of ICT systems to support collaboration, and has presented at several international conferences, including at the: University of Toronto; Stanford University; the University of California, and; EFITA, Italy.
Additionally, Dean sits on the Rural Industry Research and Development's (RIRDC), Rural People and Learning Systems (RPLS) committee, which guides the Australian Government's research and development investment in innovative ICT solutions for rural Australia.
Dean is currently Managing Director of Dean Hargreaves and Associates, which undertakes research and analysis into user experience design, and strategic advice. He has a Master of Philosophy in Computer Science, and is currently undertaking a PhD with a focus on online collaborative planning and decision- making.
Dominique joined Mark early in 2008 as General Manager and employee number 48. Her mandate was to help grow the company and ensure the focus was on direct, digital, data and integration with M&C Saatchi. Mark currently employs 72 people, working on clients such as Optus, Woolworths, Qantas, IAG and Westfield.
Prior to that Dominique was one of the founding members of the Y&R Brands Interactive team, starting at Wunderman. Dominique helped grow the interactive team from two to over 110 people in three cities over five years.
With over ten years in interactive marketing and integrated agency experience, she joined Y&R Brands after returning from the UK where she was a Senior Producer for Wheel:, the UK's largest and most awarded interactive agency, working on Marks & Spencer's eCommerce website. Prior to going to the UK, Dominique held the position of Senior Account Manager - Interactive, with Clemenger Proximity helping establish and define Clemenger BBDO's interactive model and capabilities.
Foad Fadaghi is Telsyte’s Research Director and Principal Analyst for Mobility and Media.
Foad has over a decade experience in ICT research and consulting having previously held senior positions with Frost & Sullivan and Jupiter Research. Foad has also spent time as a senior journalist and commentator with BRW magazine where he reported on the convergence of the telecoms and media sectors.
Over the years, Foad has authored ground breaking reports forecasting the growth of the digital media industry in Australia. His insights and forecasts are in high demand, often appearing in leading business publications. Foad has spoken at Adtech, CeBit, ADMA, IMAT, AIMIA events, and Search Engine Room. In 2003, Foad successfully produced the globally recognised Search Engine Strategies event in Australia.
Freddie Jansen van Nieuwenhuizen is Director, Consumer Apps and Services in Telstra Product Management and joined Telstra in 2003. Freddie heads up the product development of a range of innovative consumer applications and on-device experiences such as Mobile FOXTEL, Whereis Everyone, Whereis Navigator, BigPond Callertones, BigPond Download Manager, PocketNews to name a few.
Before joining Telstra in 2003, Freddie was Director and Systems Engineer for InfoSpace (Seattle based) and responsible for the deployment of content portals for mobile operators. Prior to joining the wireless world, Freddie spent time in Canada with Crosskeys, a Newbridge (now Alcatel) affiliate, developing software and user interfaces for a range of Network Service Level and Performance Management Systems.
Freddie is originally from in South-Africa and holds a Bachelor in Engineering (Electronic & Electric).
Fred Schebesta is Director of innovative online direct marketing company, Freestyle Media. Fred works with Australia’s leading brands offering insight and expertise into the world of online direct marketing. He is recognised industry-wide for his skills in combining proven and traditional approaches with new thinking and ideas.
Fred was acknowledged as one of Australia’s leading entrepreneurial minds under the age of 30 when he was listed in the 2008 Australian Anthill’s 30under30. He was awarded ADMA’s 2006 Young Australian Direct Marketer of the Year for his pioneering work combining the traditional direct marketing with online marketing techniques. He brings expert case studies and online marketing tips to all of his presentations.
Gabby Shaw is Research & Strategic Lead in ABC Innovation. She has worked in media related research for 12 years. Prior to joining the ABC Gabby worked as Research Manager for a global research company specialising in media analysis and has also worked as a writer, TV production manager and a private investigator.
Gabby leads research and strategy for the ABC's Innovation division, which is all about extending the ABC's reach using new technologies and platforms. Gabby's focus is on understanding the shifts taking place around new technology and media consumption to ensure the ABC continues to develop content and services that are relevant to today's audiences. Gabby works across audience and industry research and analysis, policy and funding, and scoping and management of new technology projects.
Gavin brings a decade of international digital creative and strategic thinking to the table, today working with brands such as Holden, Deference Force Recruiting, Medibank, Fosters and ANZ. He loves cold beer, the people he works with and fast meetings that get results.
Geof joined Alcatel in 1994, bringing with him over two decades of telecommunications experience. He has held a number of senior positions across APAC marketing and business development, supporting IP based broadband transformation and application advancements across the region.
Geof is well known as one of Alcatel-Lucent’s “futurists”, an expert and regular commentator on the high speed broadband enabled services, applications and new business models emerging globally.
He is a member of the Australian Senior Leadership Team. His current responsibilities include leading its engagements into the Retail Service Provider market – an emerging eco-system growing out of the country’s Digital Economy and national broadband network developments. Geof regularly engages with and consults to various government agencies and other industry sectors in areas including broadband (fixed and mobile), convergence, the media, telecommunications regulation and policy.
Geof is also a board member of a theatrical production company based in Hobart, Tasmania, and holds a Bachelor of Electrical Engineering from University of Technology Sydney.
Prior to joining Alcatel-Lucent Geof has held a number of engineering, design and product management roles across electronics, telecommunications and software development, and has also held the position of Risk Manager for a major defense project.
Previously Martin was General Manager of APN Online Australia.
He has broad experience within the media and digital publishing industries. His key skills lie in developing and managing highly trafficked, user focused commercial web sites.
Prior to joining APN, Hugh was editor of NEWS.com.au with News Digital Media. He previously spent five years in senior roles at Fairfax, including editor of The Age Online, deputy editor of sections at The Age and online editor at Fairfax Business Media.
He received a Walkley Award in 2004 in the All Media category, and is a winner of two Melbourne Press Club Awards.
Hugh is an adjunct professor in the Faculty of Humanities and Social Sciences at UTS. He is chair of the PANPA Digital Advisory Committee, a member of the international committee of the Online News Association.
Jane Huxley is currently General Manager of the Media division within Fairfax Digital. In this role Jane is responsible for extending the company's position as Australia's leading provider of online news and information. This includes setting and executing a news leadership strategy across all mastheads. (SMH.com.au, TheAge.com.au, WAToday.com.au and Brisbanetimes.com.au), and directing its consumer marketing, mobile and video business units.
Jane brings to Fairfax Digital more than 18 years strategic business and marketing experience, having previously worked at international organizations including Vodafone and DigitalOne. For over fifteen years she held various technical, sales and marketing positions with Microsoft, including Director of Partner Group and Director of its Desktop Applications (Office and Windows) Group.
John Allan is the chief executive officer for truelocal.com.au - News Digital Media's online business directory. John was appointed to the role in January 2008 to oversee the expanding operations of truelocal.com.au.
He was previously general manager of Media Integration for News Limited Community Newspapers. Prior to joining News, John was the group publishing director at The Federal Publishing Company (FPC) where he led the editorial, marketing and sales units of FPC newspapers across NSW. From 2002 to 2005, he was managing director of Viamedia overseeing the
magazines, promotions and books unit throughout Australia. Prior to Viamedia, John led sales for Fairfax.
John Butterworth joined AIMIA as Chief Executive Officer in July 2004 and has worked extensively in digital content and marketing since 1996.
For a number of years John was the General Manager of online media at OzEmail Ltd and then held the roles of Managing Director, Asia-Pacific at Sabela Media, and General Manager of Decide Interactive.
John has also consulted to Vodafone Australia on wireless content and was a consultant to the CEO and executive directors of mobile marketing company, 5th Finger. Prior to joining AIMIA he held an extended consultancy with HWW Limited, acting as manager of mobile content and services.
John Galloway is Vodafone's Head Of National Sales For Mobile Advertising. John has held this position for the past twelve months. During this time the Vodafone mobile advertising team has run over 104 mobile marketing campaigns which include some of Australian best known brands including: Coca-Cola, Pepsi, 20th century fox, Paramount pictures, Foxtel, Holden, HSBC etc .
Last year the Vodafone mobile advertising team was awarded the prestigious Frost & Sullivan's best practice award for market leadership in mobile advertising. Additionally Vodafone was quoted as taking 40% share of the Australian mobile advertising market.
Prior to joining Vodafone John was the managing partner of MediaMe a specialist mobile marketing company. John has an extensive media background and has held senior digital positions at News Corp and Fairfax.
Josh Frith is Managing Director of The Dubs, a digital engagement agency.
They create environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other.
Josh is an expert in digital strategy, next generation web, video marketing and advertising. He has been instrumental in generating audiences and improved engagements for brands like ING Direct, AMP Capital, Bayer & John Lewis and media groups such as FremantleMedia, ITV and the BBC.
After beginning his career as a journalist for News Ltd, Josh Frith co-founded digital agency The Dubs (originally named @www) in 1996 to focus on marketing brands through the online offerings.
He has also worked with leading UK TV broadcasters and television production companies such as ITV, BBC, Endemol and FremantleMedia helping them to create online content brands that are highly trafficked and commercialised.
A regular and experienced speaker, Josh shares with participants the techniques he has used to create innovative, successful campaigns for his clients.
After moving to Soap Creative from Satchi & Saatchi at the beginning of 2008, Josh is now the Digital Producer across key Unilever brands - Lynx, Rexona and Streets and conducts digital strategy and production for Ubisoft games both locally and in Europe.
Jye Smith is the Digital Strategist for Weber Shandwick and is responsible for creating and leading digital communication strategies across Australia. Previously to this he was the Head of Social Media for Switched On Media.
Kate is a technologist, marketer and educator who specializes in the integration of online and offline business strategies.
She has first-hand experience in the role of social computing technologies at enterprise level; the challenges, risks and power these technologies have in assisting with internal and external communication.
Kate develops strategic digital marketing strategy and tactics that drive profitability, and trains business teams in the use of web technology including social computing, social media, and social networking.
Katie is a digital evangelist and creative strategic thinker specialising in defining the role for brands in the digital channel and designing integrated marketing communication plans.
For the last twelve years she's worked both on the creative strategy and immersive integrated communications for some of the world's leading brands including Coke, Commonwealth Bank, Telstra, McDonalds, Kellogg's, Pepsi, GSK, and YUM!.
She's a graduate of the University of Adelaide, majoring in Media and Cultural Theory, her blog “Get Shouty” recognized in Ad Age's “Power 150” and she has published and presented her thinking over the world. In a previous life, she has five years experience in the media as a publicist, broadcaster, script writer, and producer. In addition to being able to speak about herself in the third person she's steered a couple of recording artists and record labels to fame and glory
A big believer in contributing to the knowledge base she's a founding member of Interesting South and the convener of the Sydney chapter of Planning For Good.
At Creata, Katie was the Global Creative Strategist, responsible for the digital definition of the Happy Meal brand globally and the construction of fantastic user experiences on a site created to engage children and their parents in 14 languages.
Katie created and managed the digital department at bellamyhayden, Australia's most awarded communications strategy agency, and was responsible for the digital engagement and media strategy across their portfolio of clients.
Katie is currently the Strategy Director for the White Agency.
Kirsty is Director, Strategy and Operations of the Transactions Divisions at Fairfax Digital. In this role, she is responsible for overseeing the strategic direction of the RSVP, Stayz, InvestSmart, and Australian Property Monitors businesses as well as their day-to-day operations.
While at Fairfax Digital, Kirsty has also held the position of General Manager of Stayz.com.au - the number one website for holiday rentals in Australia. Prior to this, she was Marketing Director - Media for Fairfax Digital where she developed and executed the consumer and trade marketing strategy across 12 of the company’s news, finance and entertainment brands.
Kirsty has worked in the digital media industry for 10 years. She has an MBA from the Australian Graduate School of Management and holds a Bachelor of Business in Communications from the Queensland University of Technology.
Mark Henning has been influential in the evolution of digital marketing in Australia, having participated in the industry for over 15 years.
Since joining Millward Brown in January 2009 as Director of Digital Solutions, Mark has successfully established the Dynamic Logic brand in Australia. Brands, publishers, advertising networks and agencies now engage Dynamic Logic to undertake digital brand effectiveness research across a wide range of categories.
Previously, Mark was Managing Director, APAC, at Facilitate Digital, a leading independent provider of digital marketing. Prior to this, he was General Manager at One Digital, Australia’s largest full service digital agency and part of the Aegis owned Isobar digital network.
Mark was instrumental in the launch of the Nielsen NetRatings measurement service in 1999 and throughout his time at Nielsen NetRatings worked with major clients including nineMSN, Yahoo, Fairfax Digital, News Interactive, Sensis and Google. In 2005, as Managing Director Australia of Nielsen NetRatings, he successfully managed the integration of the Nielsen NetRatings and RedSheriff product range.
Mark graduated from the University of Technology, Sydney with a Bachelor of Business majoring in marketing.
- Digital marketing effectiveness
- The impact of online marketing on a brand
- Advertising and social media
With over 12 years of experience in online product development, web communities and digital marketing, Mark has held senior roles with leading Australian publishers and creative advertising agencies. Prior to joining Nielsen, Mark was part of the founding team at ninemsn in 1997, established the online community program at News Interactive (News Ltd) and has worked on creative advertising accounts for Nokia, Qantas, Playstation, Nissan (Tokyo) and IBM.
Most recently Mark was Product Manager for NEWS.com.au and the Renovate channel of Realestate.com.au where he led a complete creative rebuild and platform migration of that product.
Mark holds a BA (Hons) in Psychology from Sheffield University in the UK.
Matthew Hall is an experienced copyright and intellectual property lawyer, with a practice with particular emphasis on digital content and content licensing issues. He holds a Bachelor of Arts and a Bachelor of Laws (with honours) from the University of Queensland and a Master of Laws from the University of Melbourne. He is a part time lecturer in the LLM program at the University of Queensland, lecturing in commercialisation of intellectual property.
Over the last 18 years, Matthew has provided advice to a number of traditional and digital publishers, producers and creators on copyright, content licensing, content classification, moral rights and commercialisation issues, including funding, development, copyright licensing, chain of title and appropriate licensing terms and conditions for broadcasting, web streaming, Internet, multimedia, music, games and film content. With the passage of the parody and satire amendments, Matthew has advised a number of users, creators and publishers on the new defences.
Michael is Head of Online for Telstra's Small and Medium Business group and oversees strategy, development, and management of the Telstra Business Web Portal, Mobile Portal and related online services. Michael began his career in finance with the Investment Banking firm Lehman Brothers in Boston Massachusetts and spent the next 10 years in the finance industry.
He left Wall Street to become Executive Vice President of Marketing and New Business Development for the startup syndicated research and consulting firm World Research Advisory. A successful relationship with America Online eventually led to joining the company in 1999 as Executive Director of the AOL Devices group. At AOL he developed initial business strategy and subsequent partnerships for the “AOL Anywhere” program.
Among other initiatives, he was responsible for bringing the AOL experience to wireless devices including the AOL Communicator built by Research In Motion.
In 2002, after leaving AOL, following the acquisition of Time Warner inc., he joined Research In Motion (maker of Blackberry wireless devices) which brought him to Sydney as Director of Emerging Markets.
In 2004 he began the process of becoming a permanent Australian resident and by 2005 was granted a permanent visa allowing me to live and work in Australia. As Executive Vice President of the startup mobile marketing company bCODE I oversaw the development and launch of the bCODE mobile ticketing solution before joining Telstra in October 2006.
Senior online and business strategy and business development executive with a successful background in product and service development. Experience with executing joint ventures, mergers and acquisitions and strategic alliances for both established as well as startup companies.
Strong practical experience with:
- Internet/Online Services
- Wireless Technologies
- Network Management
- Product and Personnel Development
- Sales and Sales Management
- Business Strategy
Mike is a founding partner and Creative Director of Sydney's gen-Y specialist digital agency, Pusher. Creatively trained in design, film and television, and having account managed automotive and national security accounts for BBDO in earlier years, he now combines this arsenal with front-line digital marketing experience for Pusher's gen-Y focused clients.
When not deciphering code from Japanese websites, downloading apps or competing in reality game-shows, Mike tries his best to avoid the web by hitting the surf at Palmy or blue skies in a Cessna.
Michael Henderson is the Chief Executive Officer at DEC Communications (DEC) - a full service public relations consultancy specialising in corporate, digital and consumer communications. Michael is also Practice Director of the Agency’s Digital Media, Telecommunications and Technology division.
Michael is a highly accomplished executive with extensive management and strategic communications experience across a range of industries including technology, digital media, entertainment, telecommunications, consumer, FMCG, Banking & finance, professional services, automotive, healthcare, education, and not-for-profit.
He provides senior public relations counsel to clients in the areas of corporate affairs, issues management, stakeholder communications, media and analyst relations. Michael drives DEC’s social media and digital communications services, which assist clients to manage their online reputations and engage audiences across multiple digital channels.
His client experience includes some of Australia’s foremost brands – Electronic Arts, Darrell Lea, Macquarie Group, Pacific Brands, Pedigree, MARS, Kellogg’s, George Weston Foods, Google, YouTube, Intel, BlackBerry, NRMA/RACV and Lexmark. Michael has developed and managed strategies that span multiple markets including Australia, New Zealand, Asia, the UK and North America.
Michael is highly passionate about furthering the development of the PR and digital media industries in Australia. He is a long-term member and has held several representative roles for the Public Relations Institute of Australia, and is a judge for the annual AIMIA Awards – which showcase digital media innovation in Australia.
Michael Kordahi is a Developer Evangelist for Microsoft Australia. He has a strong background in web development and now focuses on working with passionate early adopters of Microsoft’s emerging web technologies.
If you stare deep into his eyes for long enough, you’ll likely see the lovingly warm glow of the Silverlight logo embedded deep in his pupil. He also spends his days in the land of Windows Live, WPF, ASP.NET and Vista Media Centre development.
He also blogs regularly over on delicategeniusblog.com and spends his non waking hours dreaming of taking photos and slaying the bad guys over on Xbox Live.
An Internet pioneer and entrepreneur now responsible for Telstra's digital classifieds businesses including Trading Post, Car Show Room, Auto Trader and Boat Trader. Accountable for all aspects of the businesses including overall revenue and cost budgets, strategy and for managing Sales, Product, Marketing, Technology, Customer Service, UI and corporate teams and functions.
Specialises in delivering a simpler, faster customer experience across the buyer experience cycle, focused, easy-to-use products aligned to brand value proposition and organisational culture that accelerates change and innovation to improve revenue growth and cost reduction.
Recognised by the mobile industry as a pioneer and leader in the field with many years commercial experience delivering innovative solutions with hundreds of content and media partners locally and globally and delivering consistent audience and revenue growth. His direct leadership responsibilities at Telstra have included content business strategy and planning, commercial negotiation, team building and leadership, and revenue and cost accountability, major product launches and operational programming & scheduling. His recent past includes responsibility for audience, usage, programming and commercialisation of the BigPond mobile portal and has lead Telstra's mobile content businesses for its Next G, 3G and i-mode platforms and launched literally hundreds of mobile sites and services using a variety of commercial models and production and technology approaches.
Prior to Telstra Michael's accomplishments included launching and leading as Director and CEO two internet startups in the mid and late nineties and in between helping Fairfax to establish its digital classifieds businesses for both B2C and B2B.
He completed a Bachelor of Economics & Accounting whilst working in Belgium for AIESEC International as the Director for Asia Pacific. Once back in Australia, he established Trade Asia, consulting to Australian companies exporting to the Asian marketplace. Michael was then offered a Directorship in DUNE Ceramica, an Australian green-field investment by a Spanish-multinational, for which he developed business opportunities domestically and through the Pacific and Asia.
In 1997 Michael founded Net Ventures, Australia's first and longest serving company in the on-line video space in Australia, where he has delivered numerous award-winning online-video enterprise platforms for media companies, universities, museums / galleries and blue-chip companies in the Asia-Pacific and UK.
Michael Shafran joined Lonely Planet as Mobile Product Manager in December 2008, where he has been responsible for the deployment and commercialisation of the travel company's mobile products, including the Lonely Planet m-site (m.lonelyplanet.com) and its Mobile Phrasebooks and City Guides.
Prior to joining Lonely Planet, he worked for Sydney-based mobile marketing agency Communicator, and earlier launched yourRestaurants and yourBars for mobile and online for HWW, now part of the mobile offering for NineMSN. He's lived both sides of the digital divide, having also served as a noted food and travel journalist for such magazine titles as Delicious, Vogue Entertaining + Travel and GQ Australia, and still keeps his fork and knife warm as a reviewer for The Age Good Food Guide.
Michael Stoddart is Evangelist for Adobe’s Creative Solutions. His role requires him to be the front man for Adobe’s enormously popular Creative Suite 5 across Asia Pacific, where Michael’s knowledge and animated presenting style have built a significant following among the creative and business community.
Initially trained as a designer, Michael was a publishing consultant before joining Adobe and uses this previous expertise to a great extent in his current role.
The positions he has held over the last ten years at Adobe have been marketing and sales management focused, placing him at the cutting edge of customer interaction. This provides Michael with a deep understanding of the challenges and requirements of Adobe’s customers, and an ability to solve for their needs.
Michael has been heavily involved in helping regional publishing customers transition to the Adobe Creative Suite as these products have developed and evolved. He is now working with Adobe's media partners to help them to take advantage of exciting new media design, workflow and output opportunities presented to them through the features of the latest Creative Suite.
Michael has a firm opinion that we are at the beginning of a major change cycle in media production and consumption, one that will reinforce the value of a company brand. The near future will re-value traditional skills of typography, color, layout and design while adding new media requirements of interactivity, information architecture and interface experience. Having the opportunity to work with Adobe’s broad range of customers, from individual designers through to large organizations, Michael is in a position to be able to help them realize their creative visions.
Michela Ledwidge is an award-winning artist, entrepreneur and technologist who has worked at the cutting edge of media production since creating NSW's first website in 1993. In the UK she led technical development of the BBC's first online community system in 1998. She won Brilliant Digital Entertainment's Interactive Screenwriting Competition in 1997 (ten weeks in the headbin). She won the 2001 SIGGRAPH Web3D Art Prize (Horses for Courses) and in 2004 won a UK Invention award for 'remixable films' with which she founded the virtual studio MOD Films. In 2007 she was an architect on the BAFTA winning BBC iPlayer service. In 2008 she introduced Australia's first digital download service for feature film screeners and review copies (The Jammed). Michela received the inaugural 2009 Sydney Film Festival Peter Rasmussen Innovation Award for her body of work. In 2009 she designed and produced several mobile apps, produced the interactive side of dirtgirlworld (2010 AFI for Best Children’s Animated TV Series), and created the Remixable Media post-graduate unit of study for the University of Sydney. In 2010 Michela co-founded MOD Productions, a hybrid production studio in Sydney, creating multi-platform experiences for the Sydney Opera House (Detours and Destinations) and the UNSW iCinema Centre (ACO Virtual Orchestra).
Nathan joined KPMG in 2007 and heads up the commercial due diligence practice in Sydney. Nathan has over 14 years experience in market assessment and corporate strategy in the UK, US and Australia and offers market assessment and strategy experience that extends across most industry sectors .
Prior to joining KPMG in June 2007, Nathan was Head of Strategy and Convergence for Orange UK plc, a leading UK mobile and broadband operator. He was responsible for the integration programme between Orange Mobile and Wanadoo, Europe’s largest broadband ISP and portal. Under the Orange brand, the combined business was one of the first converged broadband, fixed and mobile businesses in the UK consumer market
Originally from a strategic consulting background Nathan has extensive experience in an advisory and commercial due diligence capacity. Previous assignments include new market entry strategy, market appraisal and business due diligence across a range of sectors.
A Professional Geek for Microsoft, Nick has over 21 years of IT industry experience in a variety of sales, technical, management, semi-marketing and strategic roles. Excellent presenter, prolific communicator and closet workaholic.
Online since 1987, working with the Internet more years than there have been browsers, I have a strong belief that the current revolution of connection, collaboration and communication is going to have dramatic and unforseen effects on the human condition.
After a 6 month sojourn from the industry, I've seen the world from a different perspective: and have joined Microsoft as I think the software company has the best chance of being at the cornerstone of the forthcoming revolution of technology.
Known as a dynamic presenter of technology to all sized audiences, I love to inspire people by showing them "shiny new things" that will change their life, organsiation, community and business.
My "life ethos" is to be a catalyst in melding technology with people and organisations. A strategic integrationist; a communicative technologist; a modern day renaissance man with an eye to the future of all things digital.
Oliver draws on a background in psychology, experience in usability and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions. He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile devices, portals, applications and content. Oliver has consulted to clients such as; Hutchison, Optus, Telstra, ninemsn, ABC, and RPO.
As part of the local mobile industry Oliver is playing a key role in the design and project management of the Australian Mobile Phone Lifestyle Index, which looks at mobile content usage in the local market, a project on behalf of the AIMIA Mobile Content Industry Development Group. He also co-hosts Mobile Monday Sydney, a mobile focused networking night.
In addition, Oliver is a judge, author and speaker on the mobile customer experience.
Paul was appointed Chief Executive of the Interactive Advertising Bureau Australia in July 2008 and has been involved in the media industry over the past 16 years. Having held numerous sales and management positions in radio and television at Austereo, DMG Radio and WIN Television, Paul has spent the majority of this time in the online advertising industry, most recently as National Sales Director of NEWS Digital Media.
Before becoming NDM’s sales director, Paul was head of integration, and has also held sales and management roles at Ninemsn, including representing ninemsn on PBL One, PBL's first foray into integration 10 years ago.
Paul speaks publicly and often on a wide variety of interactive advertising topics including global and local online advertising trends, forecasts, media integration, measurement, research and cases studies, and consumer behaviour. He also writes regular columns for AdNews and Marketing Magazine and is frequently quoted in national and international media on topical online advertising industry issues.
Paul has an extensive Television, Radio, Online and Creative career
He spent 6 years at the BBC in London in a number of roles, from World Service Radio audio production, Network and Studio Directing, Promo Creation and Live Children's Television Production. He worked on the full range of BBC Television services including some of the pioneer work with BBC World service Television
In 1995 Paul came to Australia and joined the Seven Network as a senior Network Promo Producer. Here he launched a large number of key programmes and produced award winning Network sales reels.
In 1999 Paul joined Fairfax working across f2 and then Fairfax Digital in various roles with the leading news sites smh.com.au and the age.com.au, including Marketing, Multimedia and video production. By the time he left as Director, Fairfax Digital Productions he was leading all the video production and commercial operations for the Fairfax portfolio of services across news and classifieds. During his time he pioneered new approaches in online journalism including multiskilled video journalists who shoot, edit and present. Some highlights included the first online coverage of the Olympic Games and Commonwealth Games.
He moved to FOXTEL in 2006 as the General Manager, Interactive TV services - He and his team have led a resurgence and growth in Interactive television with a focus on making iTV simpler and cheaper to create for channels. The portfolio of services include the international award winning Sky News Active, Weather Active, Sports Active, Fox Sports News Active, Air Active, tabactive, recommendation tool iSuggest, Interactive advertising and channel interactive services. His team work closely with channel partners to continue to create entertaining Red Button services, including a move into social media with the Chat application with Australia’s Next Top Model.
Peter Birch leads 4th Screen Advertising, the mobile advertising arm of Mobile Embrace Ltd.
4th Screen Advertising is one of the fastest growing premium mobile advertising networks in Australia, delivering targeted advertising solutions that run on the biggest and best mobile applications and mobile websites here in Australia and around the world.
Prior to joining Mobile Embrace Peter held a number of senior management roles within the digital arena including Head of Digital Sales at the MCN (Multi Channel Network), Head of Digital at Network Ten and 15 years at ITV, the largest commercial television network in Europe, where he was Head of Interactive, running their Mobile, Interactive TV and Enhanced TV sales arms.
At the forefront of mobile marketing and advertising in Australia, Peter has a unique blend of experience spanning TV, Online, Mobile and Interactive sales.
Rachel is among the most prominent of Australian experts on online and mobile media. Her professional background encompasses film, television and new media production, IT and telecommunications.
For the past decade Rachel has been working with enterprise clients implementing streaming and downloadable media solutions, for major clients such as BigPond and News Limited.
Through her consulting business Handshake Media Rachel has worked on large projects reviewing digital content usage in government, as well as government broadband policy, and government funding policies for film, television and new media.
Rachel has also been a member of the Industry Leaders Group for the Digital Content Industry Action Agenda, and a member of the Working Party on Innovation in the Film and Television Industry, which established FIBRE, a pioneering broadband service for the film and television industry. She is a judge of the International Emmy Awards and the Digital Emmy Awards, and has also chaired the judging of the AIMIA Awards. In 2008 she was a delegate to the Australia2020 Summit.
Rhys Hayes is the Founder and Managing Director of breakthrough digital agency, IE. With agency of record clients across the FMCG, retail, government, environmental sustainability and non-profit sectors, the full service digital agency is pioneering a new form of digital planning. IE's highly consultative approach to the digital Account Planning process provides organisations with a clear digital roadmap; linking their core business objectives with online media use and consumer behaviour in the digital age. In addition to Account Planning, IE provides leading usability, creative, production and management services to clients including Hoyts, Movember, Mitre 10, Victorian Government, VECCI, Snooze, Sustainability Victoria, The Good Guys, Sensis, Telstra Media and Mars Australia. Rhys and his team are committed to developing digital agency of record partnerships with clients who embrace the change and opportunity that digital can provide.
Richard Parker is a thinker and strategist who has worked across web design and build, social media, eCRM, online marketing, email marketing, search, customer magazines, sales promotions and DM. He believes in telling stories about brands and using content through multiple channels to drive business objectives. He also believes in making his clients look good, and having a good time.
Parker recently joined strategic content agency Edge as Head of Digital, based in the Sydney office. He works across all Edge clients including Australia Post, NAB, Colliers International, St. George Bank, Carnival Australia and Sportingbet.
Parker relocated to Sydney after a 12-year stint in the UK where he was strategy director and co-owner of integrated marketing agency, Better Things. Before that, he was a brand storyteller at the UKâs leading content agency, Story Worldwide, and at strategic content agency, Seven.
During is career he has worked with a large number of businesses across multiple sectors, including ASOS.com, Coca-Cola, Coutts, Direct Line Insurance, Duchy Originals, EstÃ©e Lauder, Fortnum & Mason, Johnson & Johnson, Karen Millen, Links of London, Medicins Sans Fontieres, Norwich Union, Oasis, Reed Elsevier, The Open University, RAC, Trader Media Group, Vision Express and Waterstones.
Rick has over 15 years of experience in digital creative, specializing in exceptional brand experiences for the web, mobile and social media.
As Creative Director of Webling interactive, Rick has helped deliver a diverse portfolio of mobile, viral and social media strategies and executions for brands such as Coles, Channel 7, ING, Commsec, Palmolive, Random House, CCA, Movie Network and Ferrero Australia including the Tic Tac Shake & Share App; a mobile-driven viral campaign with over 1.6 million downloads worldwide and growing.
Rick's primary aim is to find relevant and effective ways to engage, surprise and delight consumers and fully exploit digital’s ever growing potential to build and grow successful brands.
Richard Slatter is General Manager of wotnews.com.au, one of Australia's most poplular online news monitors and search engines.
Operating for a little over 12 months Wotnews monitors, indexes, organises and analyses news from thousands of mainstream publishers as well as blogs, company newsletters and government and industry news sites and feeds.
This huge coverage of Australian news combined with personalisation and analysis features makes Wotnews a great tool for share traders, PR and sales professionals - in fact anyone serious about staying on top of the news.
Richard has some 14 years experience working across web, IT and advertising starting out as a designer for a small games developer in Vancouver in 1995 and more recently working for Deloitte's wholly owned web development and e-marketing agency, Eclipse, as a senior manager.
Spencer has been an Executive Director and the Chief Executive Officer of Daemon Group since 2003. Prior to founding Daemon Group, he was Senior Vice President, Global Marketing and Interactive with TMP Worldwide and before that, Global Head of Marketing for Michael Page International
To read some of Richard’s insights into the online environment visit:
About TWO Social
TWO Social is a social media business which works with companies and organisations to better understand the social web, plan how they can best engage with the medium and how to track the real rewards and ROI from this.
Robbie Hills is recognized as one of the region’s most authoritative search marketing experts.
He was most recently managing director of WPP owned 24/7 Real Media in Australia, the regions largest search marketing company, and has recently been appointed CEO of WPP’s Group M Search business across the Asia Pacific region.
His impressive 15-year career in online sales and marketing has included a number of milestones, including the Australian launch of Sensis MediaSmart’s web search solutions across its portfolio of online products, including Sensis and Telstra BigPond.
After founding Wiliam in 1997, Robert Beerworth has converted what began as a personal passion for creative web design into one of Australia's most prominent and successful web design and development companies.
With Wiliam surviving the internet downturn of 2001, Robert is unquestionably one of the most knowledgeable and inspiring personalities in the Australian web industry. Robert has not only formed long standing relationships with Wiliam’s major clients but has also been an ideal leader for a growing team of talented individuals.
Also for a full list of speaking topics visit http://www.robertbeerworth.com/speaking-events
Ruchir is serial entrepreneur who started Langoor as his third venture in mid 2009. Langoor is a digital agency which specialises in web development and digital strategy. In the digital world, Ruchir has consulted and worked on a few hundred projects including projects for Politicians, ASX listed companies, NGOs and Small Businesses alike. Currently, he is busy growing the business with plans to set up a Research & Development arm of Langoor in India. He is also a committee member for the AIMIA NSW National Executive.
Ruchir is also known for his work on Youth affairs in Australia. He is the Chair of the Australia India Business Council (AIBC) Young Professionals and sits on a few other Boards including the AIBC NSW Management Committee, International Advertising Association's Young Professional Chapter Committee amongst others. Ruchir is a former President of the University of Sydney Union and has served on numerous other Government and Non-Government Committees and Boards. He was also one of nineteen young Australians invited for lunch with Prince William by the Governor General in early 2010.
Sam Smith heads up the Australian operations of RedLever, a wholly owned division of Adconion Media Group. Red Lever is a global production studio which oversees the design and implementation of content funding, development and distribution strategies for brands and their agencies.
A passionate advocate for brand engagement, Sam’s interest in creating unique branded content started when he was Business Development Manager for the Buchanan Group, where he was instrumental in the now globally recognised “Brand Power” platform.
Prior to joining RedLever and the Adconion Media Group Executive team, Sam was the Commercial Director for content solutions business TCO, where he capitalised on his years of experience with Yahoo!7. As the Sales Strategy Director for Yahoo!7, Sam drove the commercialisation of content, trade marketing, creative services and sales strategy. His unique combination of the Seven Media Group’s assets saw Sam engineer a groundbreaking go-to-market media package for the 2008 Olympics.
Sam’s understanding of how to combine and leverage the best practices of broadcast and digital networks is further rounded out by his time spent leading the sales team for ninemsn. As the National Sales Manager, Sam was instrumental in devising and delivering content rich campaigns that spanned audiences online, on-air and print.
Throughout his career Sam has continued to test his theory of ‘magnetic content’ with online broadcast. During his tenure at RedLever, this has been further refined and proven, working with brands such as Sprite, Johnson & Johnson, Landrover and Tourism Australia. Where the invasive interruption based models are waning with consumers, the strategies developed by RedLever continue to engage consumers in ever increasing numbers.
Visit www.adconion.com/au or http://www.redlever.com.au/
Sarah Cornhill leads the Australian healthcare team at global PR consultancy Burson-Marsteller and has extensive experience in a range of healthcare communications specialties, including issues management, media relations, stakeholder collaborations and key opinion leader development.
In Sarah’s 11 years of full-time PR experience, she has also worked in areas including infrastructure, media and travel. Sarah was one of Australia’s most awarded public relations professionals during 2005 to 2007, having led teams that won major awards or commendations, including Asia Pacific PR Week’s Campaign of the Year.
Prior to joining B-M she worked in the healthcare arena in London for almost five years, spending nine months on secondment as a Product Manager in GlaxoSmithKline’s UK vaccines team. There she was responsible for managing two product brands and also led the vaccines team in managing their professional education program and redesigning the team’s key opinion leader program.
Prior to her UK experience, Sarah worked at Porter Novelli in Australia where her clients included the Australian Federal Government’s health department, BreastScreen Australia and the National Asthma Campaign (now National Asthma Council).
Scott advises some of the larger new media and IT&T brands on mobile strategy including Seven Network, Y!7, Warner Music, and Austereo. Scott has a passion for technology and has led many high profile new product launches in Australia for companies such as News Digital Media and Singtel Optus. Scott holds a Bachelor of Applied Science (Computing Science) as well as an MBA (International Business) and is recognized as a Certified Practicing Marketer by the Australian Marketing Institute.
Simon is co-founder and Managing Director of Portable, a digital studio with offices in Melbourne and New York. Portable has grown to be internationally recognised as one of the most innovative companies in its field, creating products such as the Portable Film Festival, the world's leading online film festival, and Portable Shops, an online e-commerce service for fashion designers. Clients include Adobe, Getty Images, Red Cross and the AFL Players Association.
Simon is the National President of the Australian Interactive Media Industry Association, the country's digital peak body. He is also a judge and Australian Ambassador for the US based Webby Awards, the Oscars for online. Simon sits on the board of Design Victoria, the Victorian Government initiative to promote design in industry. He has been recognised as one of Australia's leading entrepreneurs under the age of 30 by Anthill Magazine.
Stephen is an experienced General Manager and Marketer and has been part of the Next Digital team since 2003. Stephen plays a leading, senior management role working across all of Next Digital's business units and has been responsible for much of the business development that has grown and expanded the Sydney team over the last two years.
As General Manager for NSW and ACT Stephen also plays a central role in the strategic direction of Next Digital's larger client projects; most notably these include: Qantas, Teachers Credit Union, News Digital Media, Fairfax Digital, Telstra, Cancer Australia, Hunter Water, Fat Prophets, Commander Communications and Computershare.
Stephen O'Farrell was appointed Managing Director of Sputnik Agency in June 2008.
Sputnik is one of Australia's fastest growing and award winning interactive agencies. Established in Melbourne in 1998, the agency has since expanded to Adelaide and Sydney and today employs a team of over 80 staff. Clients include Google, Sanitarium, RACV, Tabcorp and GMHBA, plus several national and state government bodies to name a few.
Prior to his role at Sputnik, Stephen was co-Managing Director of The Furnace Melbourne, one of Australia's leading full services creative agencies with clients such as Cadbury Schweppes, Levi's, The Australian Grand Prix, Pacific Brands and Fairfax Digital.
Stephen started his career as a graduate trainee at DDB Melbourne and was soon transferred to the company's headquarters in the United States. With DDB and Euro RSCG New York, Stephen helped generate over $60 million in new business revenue and managed a range of local and international technology oriented businesses, including Philips Consumer Electronics, Lockheed Martin and Intel.
Stephen's areas of interest centre around digital communications and strategic marketing, particularly the role of social media and online video. His industry specialities include: FMCG (inc. alcoholic beverage); apparel; financial services; automotive; retail; government and not-for-profit. Having taken Sputnik from 35-to-80 people in just over 18-months, Stephen is also fascinated by management theory and organisational dynamics as they relate to the leadership of rapidly growing organisations.
Stephen is a sought after public speaker having presented at a range of conferences including:
- e-pharma, 2010 (the largest pharmaceutical digital marketing conference in the United States): “Social Media Therapy - a review of social media best practice in managing disease states”.
- Social Media Summit, 2009: “Social Media & Online Engagement; lessons learned from the most successful marketing campaign in history”.
- Going for Growth Summit, 2009: “Leveraging technology for top & bottom-line growth”.
- The Future of Online Video Conference, 2009: guest panellist.
- Monash University MBA Program, 2007 (Guest Lecturer): “Keeping sane amongst the Mad Men: a how-to guide on making it past 30 in advertising”.
- Levi's Regional Marketing Summit, 2006: “The Future of Advertising”.
For more information on Sputnik or to contact Stephen:
116-122 Chapel Street
Windsor VIC 3181
(03) 9692 6333
An award winning creative director with over twelve years experience in interactive advertising and online design, with an emphasis on 360° integration. Tim is the Digital Creative Director for Euro RSCG Australia.
Business Development Manager, Mobile Embrace - Working with Australia’s largest brands over the last 5 years in public relations, advertising and promotions. Well known in social media and new media circles.
Vijay is a Senior User Experience Architect at Fairfax Digital. Currently, he is working on product development for Fairfax Digital's classifieds businesses, including Drive, Domain and Mycareer, championing the user experience for each brand's corresponding trade and consumer applications. For the past 6 years, Vijay has worked in the industry as a usability specialist and a project manager. In consulting roles, he has directed user experience projects across a diverse range of industries, including finance, travel, media, energy, telecommunications, not-for-profit and government organisations.
Wendy Hogan was appointed Vice President & Managing Director of CNET Networks Australia in 2001.
In this position, she is responsible for CNET Networks Australia’s operations and directing the growth of its web site properties Builder AU (www.builderau.com.au), CNET.com.au, GameSpot AU (www.gamespot.com.au), ZDNet Australia (www.zdnet.com.au), Builder AU (www.builderau.com.au), TV.com (www.tv.com) and AppleSource (www.applesource.com.au). Wendy also manages the operations of CNET Direct which offers one-to-one marketing services and CNET Channel, which provides trusted on-demand product information.
Wendy joined CNET Networks Australia in 1999 working in various roles before her current appointment. Under her leadership, Wendy has grown of the company from a team of 5 to 65 full-time staff in 2008. Her strategy and direction has been instrumental in CNET Networks’ successful expansion in Australia. This includes the successful launch of CNET.com.au and GameSpot AU in response to the increasing demand by Australian consumers for localised content. CNET Networks Australia’s properties are the prime source of information and entertainment attracting an audience of over three million Australians per month.
William Mulholland has been working as a legal practitioner for over 8 years during which time he has acted for many SMEs and companies in the media sectors.
Before coming to the law he worked as a professional performer (with numerous stage credits to his name including the original Melbourne cast of “Cats”), political adviser, arts administrator and corporate head hunter.
As a commercial IP/IT lawyer, William uses his legal skills and knowledge to grow both his legal practice and professional speaking business. As a lawyer, he has assisted many clients deal with issues in the interactive media space as well as helping out with many commercial issues that face any business.
He has presented to AIMIA on the Legal Aspects of Online Media in Melbourne in late 2007 and was the MC at a similar forum in Sydney earlier in that year.
As an acclaimed and professional MC & Key Note Seaker, William draws on his eclectic background to inform, entertain and educate.
- IP Theft & Brand Protection … in the Digital Age
- The Brand, the Whole Brand & Nothing but the Brand - Protecting your most important business asset
- Surviving the Perfect Storm - Legal tips for dealing with the Global Financial Crisis
- Inspiring Business using Tips from Shakespeare to the Stage
- Contracts, Copyright & Confidential Information for SMEs
- Leadership Competencies for Modern Day Executives
- Powerful Presentation Skills for Managers & Executives
As well as being Public Affairs Director at the Sydney office of global PR consultancy Burson-Marsteller, Zoe Hibbert also manages its media training practice.
For the past 20 years, Zoe has delivered strategic advice to organisations, helping them to manage their interactions with stakeholders, whether through traditional media, or via conversations through the growing social media network.
Zoe’s wealth of consultancy experience spans clients such as Thales, AMP, Allianz, Accenture and Vanguard. She has also worked in-house in the chemical industry and provided strategic counsel and public affairs training for the Australian Defence Force and the Australian Tax Office.
Zoe has also lectured on public relations and organisational communication, and led the media training practice for Charles Sturt University’s School of Communications.