SPEAKERS BUREAU

Adam Ferrier, Consumer Psycologist, Naked Communications

Adam Ferrier is a Consumer Psychologist and Planning Partner of Naked Communications. He graduated university with degrees in Commerce and Psychology and by a strange twist of fate began his career as a Forensic Psychologist. Adam worked in a maximum security prison and private practice, assessing levels of dangerousness of inmates. He then made the natural move to marketing consultancy, working for Added Value. Here Adam switched his interest from understanding criminal behaviour to consumer behaviour. He completed his Clinical Psychology Thesis in 'Identifying the underlying constructs of cool people', and for a short while was a global cool hunter.

Continuing the slide from the moral high-ground Adam joined Saatchi & Saatchi as a Strategic Planner. Here he worked with clients such as General Mills and Lion Nathan, and also invented a bestselling psychological board game - called The Analyst.

In 2004 Adam moved to become a founding partner of Naked Communications in Australia. Naked works with clients such as Bigpond, Unilever, George Western Foods, Coke Cola and Mattel. In the last 4 years Naked has turned the communications world on its head and has won a collection of industry awards and client accolades. Naked was 2007Adnews Agency of the Year.
Adam is a regular media commentator and conference speaker.

Adam Quirk, General Manager, MassMedia Studios

With over a decade of industry experience under his belt Adam joined MassMedia as Executive Producer in 2005, transferring to the UK team as Head of Solutions in 2007. 2009 Saw Adam return to the Sydney office as General Manager, and 2010 heading the agency as Managing Director.

During Adam’s career he has produced web, desktop, and hybrid multimedia applications and developed e-learning materials for a variety of clients ranging from government organisations, multinationals, universities and charities.

Using his commercial design and project management skills Adam has been involved in the production of over fifty online systems providing solutions for medium to large businesses and government agencies.

While lecturing in Design and Multimedia disciplines at the University of Newcastle, Adam pioneered the online teaching environment and was an advisor for many other courses including the Bachelors of Multimedia and Information Technology.

During his role as Executive Producer at MassMedia Adam managed teams with specialities in digital advertising, web development and e-learning. This strong skills mix serviced a broad client base including The Department of Defence, The Commonwealth Bank, Unilever Australasia, The Learning Federation, Audi Australia, Department of Infrastructure, Planning and Natural Resources BASIX project, and the Powerhouse Museum.

As Head of Solutions in the UK Adam was responsible for managing client relationships and overseeing the production for the UK operation. Working with teams in multiple time zones on projects spanning multiple continents the UK has a strategic marketing focus and services key clients such as Unilever UK (across all 44 brands) and Europe, Cadbury worldwide and Vue Cinemas.

Adam has scored several popular and irritating ringtones and has released and performed hardcore electronica internationally via Bloody Fist records. He holds a Bachelor of Design from the University of Newcastle and a Masters in Design, Human Computer Interaction.

Andrew Apostola, Co-Founder & Creative Director, Portable Content

Andrew Apostola is one of Australia's leading cross media producers and entrepreneurs. He is the co-founder of Portable Content, a digital studio that creates and transforms real world concepts into innovative cross platform projects and businesses.

In 2006 he created and launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. Since then, the Portable Film Festival has evolved to become an international innovator in online film with its contributors spanning over 30 different countries and boasting several Oscar nominees. In 2007 he developed the Portable Screen Academy, an incubator and training academy for emerging interactive producers that now has major presence in Singapore, New Zealand and Australia.

andrew(at)portablecontent.com

Andrew Burgess, Digital Solutions Director, Next Digital

Andrew brings substantial commercial and information technology experience in roles across the banking and finance, telecommunications and automotive industries.

Andrew leads the Digital Solutions service line at Next Digital. He has been immersed in new media, internet technologies and leading online projects for over a decade.
Over this period, Andrew has helped many leading enterprises including Telstra, Ford Motor Company and News Digital Media improve their online capability. Andrew advocates for technology as an enabler of useful user experiences.

Andy Jamieson, Partner & Innovation Director, SwitchedOnMedia

Andy Jamieson, Partner and Innovation Director, leads search strategies in the channels of search engine optimisation (SEO), pay per click (PPC) marketing and the combined technical scope of social media marketing (SMM) and Facebook advertising.

Andy spent six years at eBay and Fairfax Digital, leading search and online creative campaigns, global affiliate marketing channels and new distribution deals. He built the search strategies of household brands such as eBay.com.au, MyCareer.com.au, Domain.com.au and Drive.com.au. Today he is a guest lecturer at UTS Ad School and speaks at industry events such as Search Engine Room, Search School, CeBIT.

andy(at)switchedonmedia.com.au

Anthony Goldman, Director of Marketing & Development, Next Digital

Anthony brings over 15 years experience in integrated marketing and advertising, having worked with some of Australia’s top agencies including Leo Burnett, George Patterson Bates, Wunderman and JWT.

He has developed and implemented successful marketing campaigns for recognised brands including Ford, National Australia Bank, Nestle, Sensis, Village Roadshow and Lenovo.

At Next Digital, Anthony is charged with working with our team and clients to develop integrated marketing programs and identify opportunities to maximise the digital marketing channel.

Speaking Topics:

The future of digital marketing
Integrated Marketing
Marketing Effectiveness

Antony McGregor Dey, CEO, QMCODES

Antony McGregor Dey, a recognised leader in the Australian mobile industry was recently appointed to the Victorian working committee for MEGA (Mobile Enterprise Growth Alliance), is on the advisory board for the State government's Mobility Victoria industry cluster, and heads up Mobile Monday Melbourne. He has over 10 years experience in the Australian mobile industry; including work with Hutchinson, Optus, RSL COM, and Vodafone. He was the chief technical officer of a mobile software development firm specialising in mobile streaming solutions, and the director of a UK based direct marketing and Promotions Company.

QMCODES is a mobile marketing company specialising in QR codes and related services for print media publishers, backed by leading technology entrepreneurs. QMCODES is pioneering new ways for brands to connect with their audience on the most personal of channels - the mobile phone. 2D Barcodes have the power to turn print into direct response, revolutionising the way advertisers think about integrated campaigns, and converged media. In 2008, QMCODES received funding from Film Victoria to assist the development of its mobile content enabling platform.

Antony(at)qmcodes.com

Brad Howarth, Founder and Director, Lagrange Communications

Brad Howarth is a journalist, author and public speaker on the topics of innovation and entrepreneurship, technology, marketing and the environment. He has contributed to many leading magazines, newspapers and websites in Australia over the past 15 years. Brad is formerly a senior writer with the business magazine Business Review Weekly, where he held the positions of both Information Technology Editor and Marketing Editor.

Brad became a freelance writer in 2004 and has since covered a wide range of topics, including technology, marketing, entrepreneurship, entertainment, and foreign affairs. Amongst the various publications he has contributed are The Australian Financial Review, The Sydney Morning Herald, B&T/Digital Media, Rolling Stone Australia, and Men’s Style Australia. He has also been a contributor to the US-based publications BusinessWeek and Red Herring and the UK newspaper The Guardian. Brad has interviewed many of the world’s leading thinkers in marketing, technology, and entrepreneurship.

Brad is the author of the book Innovation and Emerging Markets – Where the Next Bulls Will Run, which is a study on the issues confronting emerging Australian technology companies as they strive to commercialise their innovations.

Bridget Candy, Director, Burson-Marsteller

Bridget Candy is a communication marketing professional with more than ten years experience across a broad range of leading consumer focused clients.

Bridget is Director of the Brands team at Sydney office of global PR consultancy Burson-Marsteller. Her wide ranging experience means she is an expert when it comes to brand awareness, experiential marketing, corporate communications strategy and counsel, crisis management, media relations, sponsorship leveraging and event management. Bridget has extensive knowledge in document/collateral production including the design, writing and delivery.

Bridget has also worked as the PR Manager at Pernod Ricard NZ. While there she worked with the marketing team to develop strategic brand plans for 14 core brands and was also involved in the successful launch of four new brands to market, one of which rocketed to the top five of its segment within six months.

Before that Bridget worked for Oxygen Business Solutions, an Australasian SAP consulting firm, where her focus was developing and delivering the company's major marketing and communications plan and developing strategic partnerships. Previous to this position she was based in London where she worked for global PR firm Financial Dynamics for a number of years, specialising in M & A communications and stakeholder messaging.

Chris Adams, CEO, Beachball Media

Chris Adams is an internationally recognized media, entertainment and technology executive, keynote speaker, children’s author, lecturer and strategy consultant and ideas guy. Over the course of his 20+ year career, he has worked with, for and led such companies as: Facebook.com, Participant Media, Glam Media, Amazon.com Comcast Cable & Interactive, HBO, Lycos.com and many others.

He has just created a Beachball Media (www.beachballmedia.com), a joint-venture partnership with boutique agency Me+Bond (www.meandbond.com) to build a global, digital practice that leverages best-of-breed partners to create and execute on best-ofbreed ideas. The company has just won a $2.5M global campaign with one of Australia’s leading energy companies, has done all the marketing behind ‘Cowboys & Aliens: The Kids” and is pitching brands across the globe.

Other companies he holds partner, management, Board or GM roles in are: Orbit Media Group, a revenue generation and business accelerator; MyHeartwill.com, a social legacy network; Adams/Kearney, a film, TV and interactive production company; This Magnificent Life, an online luxury magazine, The Global Poverty Project where he sits on their Global Advisory Board.

Recent projects include: “Cowboys & Aliens: The Kids,” an interactive children’s storybook App published by his Orbit Media Group and benefiting Starlight Children’s Foundation. “Sam The Biggest Fire Truck,” an interactive iPad App which Adams wrote for his son and social gaming company, “Pay For Play.”

Born and raised in Pennsylvania, Chris graduated from the University of Denver with a double-major in English Literature and Mass Communications. He received his MFA from USC’s School of Film and TV and his MFA/PhD with honors from USC’s School of Professional Writing, pursuing both degrees concurrently.

Chris lives in Brisbane, Australia with his wife Sharon and their son, Cooper and is an avid surfer, writer and reader.

Claudia Sagripanti, Director, Venture One

Claudia Sagripanti was most recently Director of Mobile Communications for media agency investment network GroupM responsible for developing mobile solutions for brands. She is now focusing on the mobile retail/payments sector as principal of digital consulting and training business, VentureOne.

Claudia has been involved in the mobile industry since 2002, as co-founder of the Mobile Marketing and Advertising Awards. Since then Claudia focused on providing strategic advice, product development and business development assistance to media companies – specifically in mobile advertising and marketing, mobile content and related services, as principal of her own business, VentureOne.

Claudia has led a number of mobile industry activities, as founding chair of AIMIA’s Mobile Industry Group. In particular she co-ordinated the development of cross carrier and publisher mobile advertising guidelines. She has presented and chaired various conferences and graduate train ing programs on mobile marketing and advertising. Claudia is also a regular contributor to various marketing and digital media publications, and is regularly asked to comment on mobile issues.

Colin Cardwell, CEO, 3RD Sense Australia

Colin is co-founder and CEO of Australia’s leading Casual Games business. Casual games are the fastest growing sector of the video games industry and the sector will be worth US$2.25 Billion in 2008.

The business was established in 2001 and has offices in London and Sydney.

3RD sense works with agencies and brands to create game based advertising campaigns and their clients include NRMA, Nissan, McDonalds, HP, Nestle, Emirates, Smart Car, Intel, Wrigley’s, National Geographic Channel and more.

Prior to starting 3RD sense, Colin headed up the media sales team for digital TV games channel Playjam in London. At Playjam, Colin was responsible for the world’s first digital TV advergame campaigns. He’s delivered countless advergame campaigns since.

He now manages the team in Australia and is the driving force behind the massive growth of Fizzy.com

Colin has been speaking at conferences and events around the world for years. He is very comfortable in front of an audience and is both informative and entertaining with a raft of case studies to draw from

Dale McCarthy, Director – Strategy & Corporate Development, Marketplaces, Fairfax Digital

Dale McCarthy has worked at the forefront of the digital media industry since 1996, including 12 years with Fairfax Media, where she is currently Director of Strategy & Corporate Development in the Marketplaces division that has over 480 staff and includes the digital transaction businesses RSVP, Stayz, Tenderlink, InvestSMART and the classified businesses Domain, Drive, APM and MyCareer.
In this role Dale helps set the strategic agenda for the division, overseeing operational and corporate strategy as well as M&A. Dale has been involved in numerous digital joint ventures, mergers and acquisitions for Fairfax including The Weather Company, TheVine, OMG, FindaBabySitter, Tenderlink and Occupancy. She is Chairman of the board of OMG and is actively involved in integrating new acquisitions into the company.

Her previous roles with Fairfax Media have included Chief Marketing Officer of Fairfax Digital and General Manager of RSVP.com.au.

Dale developed Australia’s first University accredited course on Internet Advertising with UTS in the late 90’s, was awarded Internet Pioneer of the Year at the Yahoo Internet Awards in 2000, was named in the Top 10 Most Influential People in eMarketing by B&T and was recently selected to be on the Prime Minister’s ICT Industry Taskforce to develop a vision for the ICT economy to 2020.

Email: dmccarthy@fairfaxdigital.com.au

Damian Byrne, Managing Director, Traction

Damian has over 15 years experience in the communications and marketing field in both Europe and Asia, most recently as Regional Director of Digital and CRM with Arc Worldwide, based in Singapore. He joined MassMedia Studios in 2007 as Managing Director for Traction.

Prior to this he was working as Managing Director (Singapore) and Regional CRM Director (APAC) with Profero, and spent five and a half years with Wunderman in SE Asia as Client Services Director and Strategy Director for SE Asia in the Philippines and Singapore.

This experience has given him a wide-ranging experience in all aspects of digital and direct communications at both national and international levels across multiple channel and communication fields; both B2B and B2C.

He has worked on campaign planning as well as direct and digital strategic development for numerous clients, including multinationals such as Microsoft, Diageo and Canon. A key focus has been on the automotive and the communications field as well as consumer accounts such as McDonalds, SKII, Citibank and Hewlett-Packard.

Damian Smith, General Manager - Digital Media, TEN

Damian Smith joined TEN in July 2006 as General Manager, Digital Media. From 1998 until 2004, he held various roles with NASDAQ-listed search engine, LookSmart, including CEO in 2004.

Lwatharo(at)networkten.com.au

Daniel Schwartz, Co-Founder, Yo-Mo

Danny has a background spanning a range of industries. He studied law and then moved into property development before he embarked on a career in media and communications, which led to the creation of YoMo Australasia.

Danny brings a blend of skills, experience, contacts and knowledge from his time in magazine publishing and property development. He is responsible for setting and delivering the overall strategic direction and vision of YoMo.

Danny has developed many large-scale properties which include, South Wharf Function Centres on the Yarra River Melbourne, 181-187 Collins Street, Regent Place (55 apartments), Moorabbin Airport, 325 Collins Street, The Mark (88 apartments), 225 Elizabeth Street, The Nova (180 apartments), 620 Collins Street, Liberty Tower (220 apartments) and the Torquay Surf Centre, Shopping centre.

The experience to deal with property managers and owners has enabled Danny to secure the appropriate agreements with locations for the rollout of networks. Management of staff, marketing, content aggregation and business development are all the characteristics Danny brings to YoMo.

Danny(at)YoMo.tv

Daniel Young, Director, Burson-Marsteller

Leading the Australian digital team at the Sydney office of global PR consultancy Burson-Marsteller, Daniel Young is a specialist technology communications consultant. Daniel also leads the company’s Technology practice, delivering digital and communications advice and solutions to clients in a wide range of industries including consumer electronics, enterprise IT, healthcare and FMCG.

An active blogger, Dan keeps up to date with emerging social media trends, practices and tools. He helps clients in Australia understand the implications of these developments and works with them to develop strategies that engage target audiences via a broad array of digital, search and social media channels.

Dan’s experience spans corporate, consumer and B2B communications working for blue-chip companies with a primary focus on the technology sector. He holds a degree in Politics from the University of Liverpool.

Daren Poole, Chief Client Officer, Millward Brown

As Chief Client Officer for Millward Brown in Australia, Daren Poole leads the Company’s new business development and has national responsibility for Millward Brown client solutions including its online research service, Dynamic Logic, and media evaluation agency, Millward Brown Precis.

Daren brings 14 years of international experience to the role, having worked with Millward Brown in Australia, the UK, Europe and Asia. Prior to being appointed as Chief Client Officer, Daren was Managing Director of Millward Brown’s Sydney operations.

Joining Millward UK in 1996, Daren worked on a number of large accounts across European markets before moving to the Company’s Shanghai operations in 2000. From 2001 to 2005, Daren was based in Singapore and Thailand, servicing clients across South East Asian markets and establishing Millward Brown’s presence in Thailand.

Speaker Topics:
- Measuring brand equity and consumer trust
- Maximising advertising ROI.

Darko Tausan, Managing Director/Owner, CTC

Darko Tausan is the owner of Commercial Translation Centre, based in Australia and with offices in Ireland and the UK. After graduating from RMIT (Interpreting /Translation), whilst working and studying Psychology (BBSC, LaTrobe University), Darko Tausan started Commercial Translation Centre in 1987, with a focus on translation for commerce and business.

Responding to rapid increases in global volume demands in the translation industry, he started Pacific Rim Translations in 1997, opening global translation offices in Malaysia, Japan, Thailand and Shenzhen. Product and Sales Documentation in 12 languages was published for print and internet at rates of up to 4 million words per language per year.

As a leader with over 2 decades of experience in senior management roles in the translation and localisation industry, Darko Tausan has been in the forefront of Computer Aided Translation (CAT) technologies in the Pacific Rim Countries.

Darren Winterford, Mobile Development Director, Creative Licence Digital

Darren has over 15 years experience in global FMCG marketing and the digital arena.

Brand management roles in both Australia and Europe highlighted the opportunity for brand engagement in the digital arena and mobile.

Establishing Creative Licence Digital in 2007, the focus has remained on bringing brand and mobile together, successfully working with blue chip brands like Mars, Roche, Westpac, and Hilton.

As a result, Creative Licence has enjoyed enormous consumer and B2B success, including one consumer application going #1 in 13 markets on the iTunes App Store and many other success stories involving FMCG field force tools, trade engagement programs and stunning consumer applications.

This mobile expertise, blended with consumer insight also led to the development and release of QuickerFeet, a leading edge location based services app for Australian retail.

www.creativelicence.com.au

darren(at)creativelicence.com.au

Dave Cunningham, Director, Tapit

Company Bio
Tapit is pioneering the mobile technology, Near Field Communications (NFC) , for use in marketing. Tapit is the easiest way to get content onto your mobile phone - just a simple tap. Increase brand awareness and brand engagement with NFC Marketing, allowing you to download video, music, applications, files, "like" on Facebook, "follow" on Twitter - all with just a simple tap of an NFC enabled phone.
Tapit is headquartered in Australia but is the NFC Marketing provider of brands across the Asia Pacific region.

David Anderson, Managing Director, Transactions Division, Fairfax Digital

David Anderson is the Managing Director of the Transactions Division at Fairfax Digital, which includes the RSVP, Stayz, InvestSmart, and Australian Property Monitors businesses. Fairfax Digital is the interactive division of John Fairfax Holdings – publisher of The Sydney Morning Herald, The Age and The Australian Financial Review amongst other titles.

David is responsible for developing the current businesses in the portfolio as well as identifying new opportunities for the Transactions Division.

His prior roles at Fairfax Digital include Director of Strategy and Operations for the Employment, Real Estate, and Automobile businesses, and Chief Product Officer where he was responsible for all product development and the technology function.

Over the last 14 years, he has worked in a number of start-ups in online and web roles for companies such as Memetrics (recently acquired by Accenture) and ninemsn during the company’s startup phase in 1997.

David holds an MBA from University of Technology Sydney and a Bachelor of Arts (Communications) from Macquarie University.

David C. Brudenell, Executive Vice President, Pureprofile

David oversees all revenue and customer operations, as well as marketing and partnerships for pureprofile. Since joining in 2005, he has held several positions with the company. Most recently, as Commercial Director he led pureprofile’s global direct sales operations. He also developed and manages the company’s operations in Sydney, London, Mumbai, and San Francisco and is responsible for creating and expanding strategic partnerships in those regions for the benefit of pureprofile's growing number of users and clients.

David’s main areas of focus have been IT, marketing and finance. Prior to joining pureprofile, he was a consultant for the Australian recruitment firm, Time Recruitment and a property researcher for Benchmark Real Estate in Canada.

David holds an MBA from the Sydney Business School and a Honours degree in Biology from the University of Western Ontario, both of which were awarded with distinction.

A new resident of San Francisco and despite living in Sydney for the past eight years, David has very much retained his Canadian accent and sense of humour, eh.

David Higgins, Innovations Editor, news.com.au

David Higgins is the editor of News Digital Media's news.com.au website and a former editor of Fairfax's SMH.com.au site. David began his career with News Limited as a reporter for The Australian before moving to The Sydney Morning Herald in 1997. In 2007 he returned to News Ltd as editor of news.com.au, which has a monthly audience of more than 3.7 million Australians.

A Walkley Award finalist in 1997 and 2007, David has covered a variety of rounds, including technology, business and general news. He is a former Herald deputy chief of staff and was the founding editor of the paper's BIZ.com and Radar sections.

David holds an MBA from the University of Technology, Sydney and is a member of the PANPA Digital Advisory Committee and the Advisory Board of the Australian Centre for Independent Journalism. He is a frequent speaker at media industry events.

mediainquiries (at) newsdigitalmedia.com.au

David McGowan, Business Director, Nomad

David McGowan’s role as Business Director at Nomad draws on extensive mobile industry experience with brands like Diageo, Nestle and Unilever, as well as previous roles with mobile leaders Communicator Interactive, Oxygen Interactive and telco Hutchison 3.

As a mobile solutions specialist David works to create strategic, design-led, mobile marketing solutions, relevant to the consumer and brand. This approach has acquired multiple marketing accolades including IEAA Grand Prix, Cannes Silver Lions, Australian Media Federation and Mobile Marketing Association awards.

Previous to the mobile marketing industry, David has worked in National Marketing roles with Microsoft Xbox and Atari developing comprehensive and integrated campaigns across retail, traditional and digital media.

David Whittle, Managing Director, Mark

In May 2007 David launched Mark. This new agency combines the digital, direct and data marketing disciplines of M&C Saatchi. Conscious that marketing is now more a science than ever before, Mark is committed to developing infectious, indelible ideas that mark minds to elicit measurable behaviour.

Prior to the launch of Mark, David was busy not only overseeing the growth of M&C Saatchi Digital in Sydney, but also establishing and managing the digital teams in Melbourne, Singapore, Hong Kong, Kuala Lumpur, Los Angeles and New York.

David has a BA/BCOM from Deakin University with majors in Marketing, eCommerce, Public Relations and Sociology.

He has successfully led a Digital Agency of the Year team and been recognised by his peers, winning Victorian Young Direct Marketer of the Year in 2004 and in 2007 was the second youngest person included in the top 40 most influential people in the Australian Digital industry.

David.Whittle(at)marksydney.com

Dean Hargreaves, Managing Director, DH&A

Dean Hargreaves has ten years experience as an Information Systems and User Experience Researcher for CSIRO Australia, where he led a portfolio of research activities exploring the use of the ICT to support tight collaboration between international research teams. While at CSIRO, he led a project that developed, deployed and commercialised a high-bandwidth tele-health application, that provided networked real-time critical-care collaboration between health care specialists in capital cities and clients in rural Australia.

Dean is a regular speaker at international conferences, and was most recently a guest n invited to speaker at the OECD's Conference on Innovative Rural Service Delivery in Cologne, Germany in April 2008. He was also an invited to visitor to the World Bank's ICT policy group in Washington, and was invited to participate in the Global Research Alliance Digital Divide strategy formulation meeting in Kuala Lumpur.

Dean has published more than a dozen papers on the use of ICT systems to support collaboration, and has presented at several international conferences, including at the: University of Toronto; Stanford University; the University of California, and; EFITA, Italy.

Additionally, Dean sits on the Rural Industry Research and Development's (RIRDC), Rural People and Learning Systems (RPLS) committee, which guides the Australian Government's research and development investment in innovative ICT solutions for rural Australia.

Dean is currently Managing Director of Dean Hargreaves and Associates, which undertakes research and analysis into user experience design, and strategic advice. He has a Master of Philosophy in Computer Science, and is currently undertaking a PhD with a focus on online collaborative planning and decision- making.

Denis Masseni, Director, The sponsor-ed Group

Denis’ expertise – building digital businesses. You won’t find a more dynamic speaker in the digital space. Denis has underpinned his 10 year digital career with an extensive corporate background working with a number of multinational organisations such as Kodak, Diners Club, Bell South and US Office Products.

A part time lecturing role turned into a full time position as Program Director of the Master of Multimedia degree at Monash University in 2000. He went onto manage 2 further master’s degrees. He’s been hooked on digital ever since. Denis is now the Director of 2 digital businesses; NEWMEDIA People, a specialist recruitment practice and sponsor-ed, Australia’s largest developer of school websites, with a twist.

Denis continues his association with Monash lecturing Master’s students in units such as Multimedia & Society, Multimedia Product Development, Professional Practice for Design and Design Studio. He is a Champion of the Digital Ministry, blogs at thedigitalden.com.au and has been recently appointed to the AIMIA’s Education Committee.

Deniz Nalbantoglu, Managing Director, Webling Interactive

When Deniz started out in digital communications, modems were the size of small cars and everyone “online” knew each other by first name. After 16 years of senior posts in some of the biggest international and local interactive agencies and running some of the largest digital accounts in Australia, the only thing that has not changed is his passion for this medium.

Deniz feels equally at home with a leftfield consumer campaign as he does with the most sophisticated end-to-end business solution, and is fluent in the languages of business, marketing, creative, technology and account services. Deniz’s unparalleled digital strategy expertise joined with his strong involvement with all areas of business allows him to cover accounts from all angles and deliver best of breed innovative digital communications strategies to his clients across the web, mobile and social media channels.

Deniz has joined Webling Interactive as a founding partner in 2004, and small digital agency that started in a lounge room is now one of the top specialist players in digital space in Australia, with a focus on exceptional brand experiences via online, mobile and social media.

A shortlist of clients Deniz has worked with include: Microsoft, MasterCard, Coles, HSBC, CCA, Wizard Home Loans, Optus, ABN Amro Rothschild, ING Insurances, CommSec, Ferrero, Fuji Xerox, Telstra, Toyota, Sydney Opera House, Movie Network, Arnott’s, KIA, DHL, Channel 7 and many more.

deniz(at)webling.com.au

Dominique Hind, General Manager, Mark

Dominique joined Mark early in 2008 as General Manager and employee number 48. Her mandate was to help grow the company and ensure the focus was on direct, digital, data and integration with M&C Saatchi. Mark currently employs 72 people, working on clients such as Optus, Woolworths, Qantas, IAG and Westfield.

Prior to that Dominique was one of the founding members of the Y&R Brands Interactive team, starting at Wunderman. Dominique helped grow the interactive team from two to over 110 people in three cities over five years.

With over ten years in interactive marketing and integrated agency experience, she joined Y&R Brands after returning from the UK where she was a Senior Producer for Wheel:, the UK's largest and most awarded interactive agency, working on Marks & Spencer's eCommerce website. Prior to going to the UK, Dominique held the position of Senior Account Manager - Interactive, with Clemenger Proximity helping establish and define Clemenger BBDO's interactive model and capabilities.

Dominique.Hind(at)marksydney.com

Dr Marisa Maio Mackay, Director, Complete the Picture Consulting

In her current role as Director of Complete the Picture Consulting, Marisa provides applied business research, strategy and analysis to businesses in the mobile, other digital, new technology and services industries. Marisa has been involved in designing, implementing and managing research projects that provide real insights for clients in these industries for almost 20 years.

She has been the author and co-manager of the AIMIA Australian Mobile Phone Lifestyle Index Survey (AMPLI), since it was first established 7 years ago. She also instigated Australia’s involvement in worldwide initiatives like the Worldwide Mobile Data Survey.

Her practical experience is complemented by a Doctorate in the area of forecasting demand for break through products and a Masters Degree by research in the area of branding. She is also a visiting research fellow at the University of Adelaide.

Marisa enjoys sharing with others the insights and case studies that are the result of her work (and life!) experiences. She has presented at local and international industry and academic conferences and workshops, and been published in a range of different journals.

marisa(at)completethepicture.com.au

Dr Sean Sands, Research Fellow, Monash University

Sean is a Research Fellow at the Australian Centre for Retail Studies within the Department of Marketing, Monash University. He has extensive commercial experience in retail, consumer and business based market research. Through his experience with TNS (New Zealand) and Chant Link & Associates (Melbourne) he has conducted a wide variety of research in industries such as retail, finance, government and pharmaceuticals. His current research projects include: the study of how on-line search impacts off-line shopping, assessing the contribution of retail in-store experience, self-service technology, social media, and cultural icons as brands. He has presented research in Australia and internationally, is published in Advances for Consumer Research and the International Journal of Market Research and is a regular commentator in media and the retail trade press.

Ed Lenta, Regional Sales Manager, VMware

Ed Lenta the Regional Sales Manager, responsible for providing strategic sales direction and establishing VMware’s market leadership in virtualization technologies across Australia/New Zealand. In this role, he oversees all aspects of the company’s customer facing activities and is responsible for both market development and ensuring the continued uptake of virtualization within VMware’s large customer base.

Ed was responsible for starting the VMware business in ANZ, and has been closely involved in the adoption of virtualization in many of Australia’s leading banking, legal, retail, manufacturing and government customers. He is also a frequent speaker at IT events across ANZ as an evangelist of virtualization technologies.

Prior to joining VMware Ed worked with a leading ANZ systems integrator, Gen-I / Telecom NZ, and
before that worked in his own IT business development company.

Ed is a graduate of the University of Durban, South Africa with a Bachelor of Commerce.

Lenta is married with three children. He is a keen runner who participates in marathons. He also swims, bikes and enjoys an occasional surf.

Fergus Stoddart, Commercial Director, Edge

Fergus Stoddart is a founder and the Commercial Director of Edge, Australia largest independent content marketing and publishing agency. Edge works with brands to develop and run content marketing initiatives both on- and off-line. Fergus has helped leading brands like Woolworths, Volkswagen, BMW, P&O Cruises and AUSTAR, amongst others, build loyalty and increase sales through becoming publishers in their own right. Fergus is the co-author of ADMA''''s Content Marketing white paper and has spoken at several events including Publishers Australia''''s Monthly Forums, ADMA''''s Relationship Marketing Council and the Real Estate Wealth Summit.

fergus.stoddart(at)edgecustom.com.au

Foad Fadaghi, Research Director, Telsyte

Foad Fadaghi is Telsyte’s Research Director and Principal Analyst for Mobility and Media.

Foad has over a decade experience in ICT research and consulting having previously held senior positions with Frost & Sullivan and Jupiter Research. Foad has also spent time as a senior journalist and commentator with BRW magazine where he reported on the convergence of the telecoms and media sectors.

Over the years, Foad has authored ground breaking reports forecasting the growth of the digital media industry in Australia. His insights and forecasts are in high demand, often appearing in leading business publications. Foad has spoken at Adtech, CeBit, ADMA, IMAT, AIMIA events, and Search Engine Room. In 2003, Foad successfully produced the globally recognised Search Engine Strategies event in Australia.

Freddie Jansen van Nieuwenhuizen, Director - Consumer Apps & Services in Telstra Product Management, Telstra Bigpond

Freddie Jansen van Nieuwenhuizen is Director, Consumer Apps and Services in Telstra Product Management and joined Telstra in 2003. Freddie heads up the product development of a range of innovative consumer applications and on-device experiences such as Mobile FOXTEL, Whereis Everyone, Whereis Navigator, BigPond Callertones, BigPond Download Manager, PocketNews to name a few.

Before joining Telstra in 2003, Freddie was Director and Systems Engineer for InfoSpace (Seattle based) and responsible for the deployment of content portals for mobile operators. Prior to joining the wireless world, Freddie spent time in Canada with Crosskeys, a Newbridge (now Alcatel) affiliate, developing software and user interfaces for a range of Network Service Level and Performance Management Systems.

Freddie is originally from in South-Africa and holds a Bachelor in Engineering (Electronic & Electric).

Fred Schebesta, Director, Freestyle Media

Fred Schebesta is Director of innovative online direct marketing company, Freestyle Media. Fred works with Australia’s leading brands offering insight and expertise into the world of online direct marketing. He is recognised industry-wide for his skills in combining proven and traditional approaches with new thinking and ideas.

Fred was acknowledged as one of Australia’s leading entrepreneurial minds under the age of 30 when he was listed in the 2008 Australian Anthill’s 30under30. He was awarded ADMA’s 2006 Young Australian Direct Marketer of the Year for his pioneering work combining the traditional direct marketing with online marketing techniques. He brings expert case studies and online marketing tips to all of his presentations.

cp(at)cpcommunications.com.au

Geof Heydon, VP Digital Economy, Alcatel-Lucent

Geof joined Alcatel in 1994, bringing with him over two decades of telecommunications experience. He has held a number of senior positions across APAC marketing and business development, supporting IP based broadband transformation and application advancements across the region.

Geof is well known as one of Alcatel-Lucent’s “futurists”, an expert and regular commentator on the high speed broadband enabled services, applications and new business models emerging globally.

He is a member of the Australian Senior Leadership Team. His current responsibilities include leading its engagements into the Retail Service Provider market – an emerging eco-system growing out of the country’s Digital Economy and national broadband network developments. Geof regularly engages with and consults to various government agencies and other industry sectors in areas including broadband (fixed and mobile), convergence, the media, telecommunications regulation and policy.

Geof is also a board member of a theatrical production company based in Hobart, Tasmania, and holds a Bachelor of Electrical Engineering from University of Technology Sydney.

Prior to joining Alcatel-Lucent Geof has held a number of engineering, design and product management roles across electronics, telecommunications and software development, and has also held the position of Risk Manager for a major defense project.

Guy Gadney, Director, The Project Factory

Guy is the Founder and Director of The Project Factory, a cross-platform digital entertainment company, and National President for AIMIA.

Guy has been working in digital media since the late 80’s which means he could build a Commodore 64 game if you wanted. He has worked for the BBC, FOXTEL, BigPond, The Guardian, Channel Nine and ACP Magazines, FoxKids, Penguin Books.

He has spoken at, and chaired, conferences in the US, Australia, UK and Europe. His experience covers cross-platform film and television production, multiplayer online games, virtual worlds, mobile and social media.

Guy has been on the judging panel of BAFTA's interactive awards in the UK, the Webby’s in the US, and the World Summit Awards.

guy(at)theprojectfactory.com
www.theprojectfactory.com

Ian McDonald, Copyright Consultant,

Ian is a lawyer specialising in copyright law. Currently working as a consultant, his clients include the Australian Copyright Council, where he was previously a senior legal officer. He is a graduate of the University of Sydney, with Bachelors degrees in both Arts and Laws, and a Masters degree in English literature. Prior to studying law, Ian freelanced in music, theatre and teaching. Ian has been working as a lawyer in copyright and related areas of law since early 1994, advising clients on copyright law and practice, writing and publishing extensively on the topic, and presenting talks and lectures on different aspects of the subject.

Jackie Maxted, Managing Director, Directories Group

Her expertise is in digital publishing, but more specifically in building active digital communities, which maximise the capabilities of web 2.0 technology.

beautydirectory, launched in 1999, was a world-first online media resource, providing constantly updated information for beauty journalists in Australia and New Zealand. Its cutting-edge premise and information-delivery systems were recognised on the international digital stage when the site was awarded an Honoree commendation in the Webby Awards in 2007.

beautyheaven, a consumer version of beautydirectory, was launched as a non-commercial test site in 2005 and was relaunched as a commercial vehicle in 2007. It is now the most highly visited independent beauty-specific website in Australia and has a highly active community who visit daily to chat in forums or comment on fresh, daily content.

Via beautyheaven and beautydirectory, Jackie has become a highly visible innovator in the Australian beauty industry, with the establishment of beautydirectory's Star Awards, 5 years ago, which celebrate beauty journalism and PR; the introduction of regular seminars for the beauty industry on online developments relevant to its future business; and acting as a consultant to the industry on issues specific to growth in the digital domain.

She was recently invited to become a member of Australia's 'Online Divas' and was also proposed as one of the country's 50 most influential women in the digital media industry. As MD of Directories Group, she leads and mentors a team of 14 talented women, all committed to supplying the best that the web has to offer to the beauty industry.

Outside of the office, Jackie is a mother of four, a very part-time aspiring actress and can't live without Iyengar Yoga.

Topics include but are not limited:
- Tips to build a successful online community
- Women at work - the benefits of being a flexible employer
- How marketers can benefit from digital media

Jason Davey, Director, Bullseye Group

Jason co-founded Bullseye Digital in 2000, and has developed the company into one of Australia's largest digital services agencies. His career spans over 15 years, and includes experience in the multimedia and interactive industries in Australia and the UK at Zivo, Compuserve and AOL.

Jason is also a certified Google Advertising Professional specialising in all forms of digital marketing and website design, and was one of the first graduates in Australia with credentials in multimedia design.

With a diverse background in online marketing, design and multimedia, Jason is now 'go to' man for clients such as Blackmores, ANZ, Roche, Coca-Cola, Masterfoods and the NSW Government when they want to develop cutting-edge digital marketing campaigns and strategies.

Jason is now regarded as a leading authority on how brands and businesses can communicate effectively online. He is often called upon by the media to make predictions and add his comments on the subject, and he is a regular keynote speaker at conferences and events.

Speaking topics
- Marketing to Kids Online
- Online Marketing Effectiveness
- Digital Marketing and Developing its Role in Developing Ongoing Conversations with the Customer
- Public Sector Digital Marketing: now and in the Future
- Social Media Marketing
- Social Media Monitoring
- Behavioural Technologies and Targeting

Qualifications:
- Bachelor of Arts (Hon) University of Western Sydney

Jennifer Reddington, General Manager, Usability One

Jennifer Reddington is a Consumer Insights professional with eight years’ experience in user and market research and expertise in both online and traditional media.
She has extensive expertise designing research and analyses that illuminates the “why” underlying a diversity of business issues and translating the results into actionable insights.
Jennifer has worked in online for a number of years, and comes to UsabilityOne from Yahoo!, where she held the position of Consumer Insights Manager.

Jodi Stanton, Managing Director, Carbon Black

In her role as Founder and Managing Director of CarbonBlack Jodi is responsible for the ongoing corporate and strategic development of the company. During her tenure the company has successfully secured the necessary agreements within industry for launch, established alliance partnerships, completed technology implementations and marked milestones associated with dealers and registered tyre purchasers.

Jodi has an extensive background in strategic business development, marketing and online business.

Previous roles include consulting positions with McKinsey & Company, Capital Market Risk Advisors, UNUM Life Insurance Company and Aetna Life & Casualty. Current entrepreneurial roles are held with USAGateway as an international business advisor and Co-Founder and acting COO of Adage, Australia's leading careers centre and job board for mature age professionals. Jodi is also advisor to New York based myBlueZebra, an innovative provider of Voice over Internet Protocol (VoIP) to consumers and global directories companies.

cathrynvanderwalt(at)einsteinz.com.au

cathrynvanderwalt(at)einsteinz.com.au

Jon Slade, Head of Mobile Marketing & Advertising, ninemsn

Jon began work with 5th Finger in March 2004, and joined ninemsn after that company's acquisition in 2005. He has delivered mobile campaigns for over 100 different clients across 20 different market verticals. Through these experiences, he has gained a broad appreciation of the marketing & advertising challenges facing a diverse array of industries, and can effectively apply these learnings to ongoing client success in the evolving mobile landscape.

Katie Chatfield, Strategic Director, the white agency

Katie is a digital evangelist and creative strategic thinker specialising in defining the role for brands in the digital channel and designing integrated marketing communication plans.

For the last twelve years she's worked both on the creative strategy and immersive integrated communications for some of the world's leading brands including Coke, Commonwealth Bank, Telstra, McDonalds, Kellogg's, Pepsi, GSK, and YUM!.

She's a graduate of the University of Adelaide, majoring in Media and Cultural Theory, her blog “Get Shouty” recognized in Ad Age's “Power 150” and she has published and presented her thinking over the world. In a previous life, she has five years experience in the media as a publicist, broadcaster, script writer, and producer. In addition to being able to speak about herself in the third person she's steered a couple of recording artists and record labels to fame and glory

A big believer in contributing to the knowledge base she's a founding member of Interesting South and the convener of the Sydney chapter of Planning For Good.

At Creata, Katie was the Global Creative Strategist, responsible for the digital definition of the Happy Meal brand globally and the construction of fantastic user experiences on a site created to engage children and their parents in 14 languages.

Katie created and managed the digital department at bellamyhayden, Australia's most awarded communications strategy agency, and was responsible for the digital engagement and media strategy across their portfolio of clients.

Katie is currently the Strategy Director for the White Agency.

Kerry Field, Partner - Innovation, Mindshare

Kerry's enthusiasm for new technologies led to her digital role in 1994 when Ogilvy founded their New Media department. With over 15 years experience in the digital realm she has had the pleasure of working with some of the world's leading blue chip brands with experience across all digital platforms. Well-respected in the industry, Kerry is the Chairperson for the Media Federation of Australia's Digital Committee.

Malcolm Alder, Lead Partner, Digital Economy, KPMG

Malcolm has been a consultant, advisor and investor in telecommunications and media for over 15 years during which time he has worked with operators, regulators, governments, investors and users in Australasia, Asia and North America. He specialises in business strategies in telecommunications and media, performance improvement and the impact of digital technology/media on businesses of all types. Malcolm was KPMG’s joint lead partner on the Implementation Study for the Australian Government’s $43bn National Broadband Network. Other clients have included the ABC, Optus, Foxtel, Telstra, Two Way, Multimedia Victoria, Virgin Mobile, Bell Canada, Multimedia Development Authority of Singapore, Oztam and Radio New Zealand.

Malcolm is a regular writer and speaker and in public forums on topics such as broadband, digital content and interactive TV and has a regular column in Digital Media magazine.
Malcolm is currently a Director of Sydney Philharmonia Choir and was previously on the Board of an ASX-listed media company. He has also appeared in more than 25 theatrical productions from Shakespeare to musicals.


malcolmalder(at)kpmg.com.au

Mandeep Grover, Marketing Manager - ANZ, Johnson & Johnson

Mandeep joined Johnson & Johnson through the MBA recruiting programme in Oct 2004 as Regional Professional Marketing Manager with the responsibility of establishing the professional marketing function in Asia Pacific.

In Sep 2006, Mandeep moved to Sydney to head marketing for JJVC Australia and New Zealand. In June 2008, one of his marketing campaigns, “The Acuvue® Wink” won the James. E. Burke award, the highest recognition for marketing excellence in J&J. This campaign was also a finalist at the Cannes Lions 2008 & The DMA International ECHO awards.

MGROVER1(at)its.jnj.com

Mark Bamford, Partner, TressCox Lawyers

Mark has 15 years of experience in the media, communications, technology and entertainment sectors. His clients are involved in the financing, creation and commercialisation of intellectual property. They include international and local media and technology companies together with film, television and music industry participants.

Andrew_Heinrich(at)tresscox.com.au

Mark Edwards, Digital Marketing & Media Director, Next Digital

Mark joined the organisation in 2001 and has extensive experience in the conception and implementation of digital solutions.

Prior to joining the Next Digital team Mark gained extensive management experience in the media and printing sector working for PMP Limited for six years. Mark has a strong understanding of digital relationship marketing and has worked with some of Australia's leading companies in developing and executing digital communication programs.

Michael Henderson, Chief Executive Officer, DEC Communications

Michael Henderson is the Chief Executive Officer at DEC Communications (DEC) - a full service public relations consultancy specialising in corporate, digital and consumer communications. Michael is also Practice Director of the Agency’s Digital Media, Telecommunications and Technology division.

Michael is a highly accomplished executive with extensive management and strategic communications experience across a range of industries including technology, digital media, entertainment, telecommunications, consumer, FMCG, Banking & finance, professional services, automotive, healthcare, education, and not-for-profit.

He provides senior public relations counsel to clients in the areas of corporate affairs, issues management, stakeholder communications, media and analyst relations. Michael drives DEC’s social media and digital communications services, which assist clients to manage their online reputations and engage audiences across multiple digital channels.

His client experience includes some of Australia’s foremost brands – Electronic Arts, Darrell Lea, Macquarie Group, Pacific Brands, Pedigree, MARS, Kellogg’s, George Weston Foods, Google, YouTube, Intel, BlackBerry, NRMA/RACV and Lexmark. Michael has developed and managed strategies that span multiple markets including Australia, New Zealand, Asia, the UK and North America.

Michael is highly passionate about furthering the development of the PR and digital media industries in Australia. He is a long-term member and has held several representative roles for the Public Relations Institute of Australia, and is a judge for the annual AIMIA Awards – which showcase digital media innovation in Australia.

Michael Kordahi, Developer Evangelist, Microsoft

Michael Kordahi is a Developer Evangelist for Microsoft Australia. He has a strong background in web development and now focuses on working with passionate early adopters of Microsoft’s emerging web technologies.

If you stare deep into his eyes for long enough, you’ll likely see the lovingly warm glow of the Silverlight logo embedded deep in his pupil. He also spends his days in the land of Windows Live, WPF, ASP.NET and Vista Media Centre development.

He also blogs regularly over on delicategeniusblog.com and spends his non waking hours dreaming of taking photos and slaying the bad guys over on Xbox Live.

Michael.Kordahi(at)microsoft.com

Michael Padden, General Manager - BigPond Mobile Network, Telstra Bigpond

An Internet pioneer and entrepreneur now responsible for Telstra's digital classifieds businesses including Trading Post, Car Show Room, Auto Trader and Boat Trader. Accountable for all aspects of the businesses including overall revenue and cost budgets, strategy and for managing Sales, Product, Marketing, Technology, Customer Service, UI and corporate teams and functions.

Specialises in delivering a simpler, faster customer experience across the buyer experience cycle, focused, easy-to-use products aligned to brand value proposition and organisational culture that accelerates change and innovation to improve revenue growth and cost reduction.

Recognised by the mobile industry as a pioneer and leader in the field with many years commercial experience delivering innovative solutions with hundreds of content and media partners locally and globally and delivering consistent audience and revenue growth. His direct leadership responsibilities at Telstra have included content business strategy and planning, commercial negotiation, team building and leadership, and revenue and cost accountability, major product launches and operational programming & scheduling. His recent past includes responsibility for audience, usage, programming and commercialisation of the BigPond mobile portal and has lead Telstra's mobile content businesses for its Next G, 3G and i-mode platforms and launched literally hundreds of mobile sites and services using a variety of commercial models and production and technology approaches.

Prior to Telstra Michael's accomplishments included launching and leading as Director and CEO two internet startups in the mid and late nineties and in between helping Fairfax to establish its digital classifieds businesses for both B2C and B2B.


Michael.Padden(at)team.telstra.com

Michael Stoddart, Evangelist, Creative Solutions, Asia Pacific, Adobe

Michael Stoddart is Evangelist for Adobe’s Creative Solutions. His role requires him to be the front man for Adobe’s enormously popular Creative Suite 5 across Asia Pacific, where Michael’s knowledge and animated presenting style have built a significant following among the creative and business community.

Initially trained as a designer, Michael was a publishing consultant before joining Adobe and uses this previous expertise to a great extent in his current role.

The positions he has held over the last ten years at Adobe have been marketing and sales management focused, placing him at the cutting edge of customer interaction. This provides Michael with a deep understanding of the challenges and requirements of Adobe’s customers, and an ability to solve for their needs.

Michael has been heavily involved in helping regional publishing customers transition to the Adobe Creative Suite as these products have developed and evolved. He is now working with Adobe's media partners to help them to take advantage of exciting new media design, workflow and output opportunities presented to them through the features of the latest Creative Suite.

Michael has a firm opinion that we are at the beginning of a major change cycle in media production and consumption, one that will reinforce the value of a company brand. The near future will re-value traditional skills of typography, color, layout and design while adding new media requirements of interactivity, information architecture and interface experience. Having the opportunity to work with Adobe’s broad range of customers, from individual designers through to large organizations, Michael is in a position to be able to help them realize their creative visions.

Michela Ledwidge, Managing Director, MOD Films

Michela Ledwidge is an award-winning artist, entrepreneur and technologist who has worked at the cutting edge of media production since creating NSW's first website in 1993. In the UK she led technical development of the BBC's first online community system in 1998. She won Brilliant Digital Entertainment's Interactive Screenwriting Competition in 1997 (ten weeks in the headbin). She won the 2001 SIGGRAPH Web3D Art Prize (Horses for Courses) and in 2004 won a UK Invention award for 'remixable films' with which she founded the virtual studio MOD Films. In 2007 she was an architect on the BAFTA winning BBC iPlayer service. In 2008 she introduced Australia's first digital download service for feature film screeners and review copies (The Jammed). Michela received the inaugural 2009 Sydney Film Festival Peter Rasmussen Innovation Award for her body of work. In 2009 she designed and produced several mobile apps, produced the interactive side of dirtgirlworld (2010 AFI for Best Children’s Animated TV Series), and created the Remixable Media post-graduate unit of study for the University of Sydney. In 2010 Michela co-founded MOD Productions, a hybrid production studio in Sydney, creating multi-platform experiences for the Sydney Opera House (Detours and Destinations) and the UNSW iCinema Centre (ACO Virtual Orchestra).

michela(at)modfilms.com

Neil Ackland, Managing Director, SoundAlliance

Neil Ackland, MD of SoundAlliance, is a pioneer of niche social media, understanding how to communicate and engage with a target audience, and blending this with commercial savvy to convince leading brands to engage with their audience.

Neil joined Sound Alliance during its start-up phase in 2000, when it was running a single site, inthemix. Combining his love of music, the internet and the sales and marketing skills he picked up after years in the events business, Neil soon developed the commercial arm of Sound Alliance and expanded the company’s properties to include FasterLouder (2004) aimed at rock music fans, and later SameSame (2006), an online destination aimed at the Gay and Lesbian community.

Under Neil’s leadership, Sound Alliance, which started out as a great way to enjoy new music, get tickets to gigs and meet new and interesting people; has grown to be Australia’s largest independent online publisher. He has been a key creative force in driving the expanded SoundAlliance portfolio and continuously seeks new opportunities for Sound Alliance either in online properties or building on the successful model they have created.

will(at)einsteinz.com.au

Nick Hodge, Professional Geek, Microsoft

A Professional Geek for Microsoft, Nick has over 21 years of IT industry experience in a variety of sales, technical, management, semi-marketing and strategic roles. Excellent presenter, prolific communicator and closet workaholic.

Online since 1987, working with the Internet more years than there have been browsers, I have a strong belief that the current revolution of connection, collaboration and communication is going to have dramatic and unforseen effects on the human condition.

After a 6 month sojourn from the industry, I've seen the world from a different perspective: and have joined Microsoft as I think the software company has the best chance of being at the cornerstone of the forthcoming revolution of technology.

Known as a dynamic presenter of technology to all sized audiences, I love to inspire people by showing them "shiny new things" that will change their life, organsiation, community and business.

My "life ethos" is to be a catalyst in melding technology with people and organisations. A strategic integrationist; a communicative technologist; a modern day renaissance man with an eye to the future of all things digital.

nhodge(at)microsoft.com

Oliver Weidlich, Mobile User Experience & Usability Specialist, Ideal Interfaces

Oliver draws on a background in psychology, experience in usability and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions. He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile devices, portals, applications and content. Oliver has consulted to clients such as; Hutchison, Optus, Telstra, ninemsn, ABC, and RPO.

As part of the local mobile industry Oliver is playing a key role in the design and project management of the Australian Mobile Phone Lifestyle Index, which looks at mobile content usage in the local market, a project on behalf of the AIMIA Mobile Content Industry Development Group. He also co-hosts Mobile Monday Sydney, a mobile focused networking night.

In addition, Oliver is a judge, author and speaker on the mobile customer experience.

oliverw(at)idealinterfaces.com.au

Pedro de Palma Rosa, Managing Director, Bullseye Group

Pedro has over 13 years experience in servicing and providing Information Technology solutions into the SME sector. He has made a significant mark in the desktop/server applications area, delivering Information Technology solutions locally, regionally and globally. Pedro actively pursues a career focus in the IT / SME market sector, and has accumulated a formidable expertise in the management of software development, network administration, website development, online marketing, and business management projects. In that time he has been involved in the development of over 15 different software titles used by over 40,000 SMEs throughout Australia. Pedro has combined this with personal experience in the management of a highly successful inner city retail sector business, and is acutely aware of the financial, change management and people management aspects of a successful growing business.

Speaking topics:
- Social Networking for SMBs
- Selecting your Web Hosting Provider
- Power Supply and Surge Protection
- Maximise your IT Budget
- Managed IT Services
- Cloud Computing
- A Disaster Recovery Plan
- The Right Web Solution
- Wireless Networking
- Virtulisation

Peter Davies, Managing Director, Adconion Media Group

Peter Davies heads up the Australian operations of Adconion Media Group, managing the company’s two Digital Distribution Platforms (DDPs): Adconion Direct and Joost. He oversees a team of over 70 full time employees based in Sydney and Melbourne.

Davies has established a reputation as one of the smartest guys in the digital industry. Starting his career in sales for traditional print publishing firms, Peter was quick to cotton on to the potential value involved in connecting print assets with emerging online initiatives.

Throughout his career with Pacific Publications and 9msn, Peter has connected advertisers with content concepts that would provide innovative and unique response mechanisms. Amongst the many benchmark integrated properties he has launched, Peter is particularly proud of those developed for St George, Proctor & Gamble and Dolly Club.

The digital industry has changed greatly since Peter first entered the market. What was once considered a ‘nice to have’ adjunct is now core to any good marketing strategy. Concepts that were considered highly radical such as behavioural targeting or real-time optimisation have become mainstream language and the continued convergence of services, technology, people and process is creating a whole new breed of integrated organisation, of which Adconion is a leading example.

Yet some things remain absolutely fundamental and do not change. For Peter this includes a strong emphasis on the importance of service, even at a time when certain aspects of the supply side business are headed toward a commodity trading model.

According to Peter, the Adconion DDP teams for both Adconion Direct and Joost, exceed all expectations when invited to the table with the agency, the brand/advertiser, publishers, tech and content teams. In his experience, working this way always produces results that exceed expectations.

“It is only with superior client service levels that you secure a seat at that table and I’m immensely proud of how integral the Adconion teams have become with many of our clients. We add value at every step of the relationship and we never take a transactional view. The instant we do that, we’re obsolete.”

Visit www.adconion.com/au

pdavies(at)adconion.com

Rachel Dixon, Head of Enterprise & Client Services, Viocorp

Rachel is among the most prominent of Australian experts on online and mobile media. Her professional background encompasses film, television and new media production, IT and telecommunications.
For the past decade Rachel has been working with enterprise clients implementing streaming and downloadable media solutions, for major clients such as BigPond and News Limited.

Through her consulting business Handshake Media Rachel has worked on large projects reviewing digital content usage in government, as well as government broadband policy, and government funding policies for film, television and new media.

Rachel has also been a member of the Industry Leaders Group for the Digital Content Industry Action Agenda, and a member of the Working Party on Innovation in the Film and Television Industry, which established FIBRE, a pioneering broadband service for the film and television industry. She is a judge of the International Emmy Awards and the Digital Emmy Awards, and has also chaired the judging of the AIMIA Awards. In 2008 she was a delegate to the Australia2020 Summit.

Ravi Prasad, Digital Strategist, Topia

Ravi Prasad is a digital strategist and has developed and executed advertising campaigns with no media spend at all - these campaigns have delivered more targeted traffic than an equivalent value CPC media buy. The only media was free and purely through viral and social media channels.

Ravi has held senior positions at agencies including FCB, Leo Burnett, John Singleton Advertising, The Clemenger Group and Wunderman Cato Johnston. He has worked for some of the world's and Australia's most powerful and successful brands including Sony, Dell, Intel, Gatorade, Mercedes Benz, Tourism Australia, IBM, Acer Computer, HSBC and Nike. As Head of Copy and Content for Euro RSCG Digital, Ravi helped take many of these brands on-line, producing powerful and effective digital campaigns that fundamentally changed the way they communicated to the world. His work has been recognized internationally and has won many major national and international advertising awards.

In addition to his work for agencies, Ravi has also held the positions of Lecturer in Advertising Design and Lecturer in Advertising Studies. He's also worked directly with corporate clients in digital strategy, communications strategy, Web 2.0 Architecture and was the recipient of the Elizabeth Hastings Memorial Award at the 2004 UTS Human Rights Awards.

His areas of expertise include: the future of digital advertising, the future of social media and viral advertising and social media optimization (SMO).

ravi(at)thetopiaproject.com

Richard Parker, Head of Digital, Edge

Richard Parker is a thinker and strategist who has worked across web design and build, social media, eCRM, online marketing, email marketing, search, customer magazines, sales promotions and DM. He believes in telling stories about brands and using content through multiple channels to drive business objectives. He also believes in making his clients look good, and having a good time.

Parker recently joined strategic content agency Edge as Head of Digital, based in the Sydney office. He works across all Edge clients including Australia Post, NAB, Colliers International, St. George Bank, Carnival Australia and Sportingbet.

Parker relocated to Sydney after a 12-year stint in the UK where he was strategy director and co-owner of integrated marketing agency, Better Things. Before that, he was a brand storyteller at the UK’s leading content agency, Story Worldwide, and at strategic content agency, Seven.

During is career he has worked with a large number of businesses across multiple sectors, including ASOS.com, Coca-Cola, Coutts, Direct Line Insurance, Duchy Originals, Estée Lauder, Fortnum & Mason, Johnson & Johnson, Karen Millen, Links of London, Medicins Sans Fontieres, Norwich Union, Oasis, Reed Elsevier, The Open University, RAC, Trader Media Group, Vision Express and Waterstones.

Richard Salter, Creative Director, Webling Interactive

Rick has over 15 years of experience in digital creative, specializing in exceptional brand experiences for the web, mobile and social media.

As Creative Director of Webling interactive, Rick has helped deliver a diverse portfolio of mobile, viral and social media strategies and executions for brands such as Coles, Channel 7, ING, Commsec, Palmolive, Random House, CCA, Movie Network and Ferrero Australia including the Tic Tac Shake & Share App; a mobile-driven viral campaign with over 1.6 million downloads worldwide and growing.

Rick's primary aim is to find relevant and effective ways to engage, surprise and delight consumers and fully exploit digital’s ever growing potential to build and grow successful brands.

rick(at)webling.com.au

Richard Slatter, General Manager, Wotnews

Richard Slatter is General Manager of wotnews.com.au, one of Australia's most poplular online news monitors and search engines.
Operating for a little over 12 months Wotnews monitors, indexes, organises and analyses news from thousands of mainstream publishers as well as blogs, company newsletters and government and industry news sites and feeds.

This huge coverage of Australian news combined with personalisation and analysis features makes Wotnews a great tool for share traders, PR and sales professionals - in fact anyone serious about staying on top of the news.

Richard has some 14 years experience working across web, IT and advertising starting out as a designer for a small games developer in Vancouver in 1995 and more recently working for Deloitte's wholly owned web development and e-marketing agency, Eclipse, as a senior manager.

richard(at)wotnews.com.au

Richard Spencer, Executive Director & CEO, TWO Social

Spencer has been an Executive Director and the Chief Executive Officer of Daemon Group since 2003. Prior to founding Daemon Group, he was Senior Vice President, Global Marketing and Interactive with TMP Worldwide and before that, Global Head of Marketing for Michael Page International

To read some of Richard’s insights into the online environment visit:
http://daemongroupblog.com/

About TWO Social
TWO Social is a social media business which works with companies and organisations to better understand the social web, plan how they can best engage with the medium and how to track the real rewards and ROI from this.

Roger Woodend, General Manager, Australia, 2ergo

“I’ve always been fascinated by the way mobile phones have connected the world. The opportunities are endless for businesses to communicate with and reach the ever growing population of mobile phone, and, in particular, smart-phone users.”

Roger Woodened is a man with a clear vision - to ensure 2ergo becomes THE leading provider of mobile marketing services in Australia.

It is this bold outlook that has propelled him through a successful career of over 10 years spanning various markets including the UK, Europe and the US, and which has led him to his role as General Manager of 2ergo Australia.

With a background in telecoms, IT outsourcing and systems integration, Roger has extensive experience working with major global corporations including BP, Samsung and Tyco International in a variety of sales and management positions. Prior to his appointment at 2ergo, Roger held the role of Business Development Director at international IT services company, Atos Origin. British Telecom (BT), however, is where Roger has spent the majority of his professional life, working his way up through the ranks over 10 years and holding a range of roles from sales to senior management.

Roger holds an MBA from Macquarie Business School in Sydney. In his current role as General Manager of 2ergo Australia, maintaining a dynamic and professional culture, upholding authenticity and integrity, while growing the business and leading it towards securing the market leading position for mobile marketing in Australia all sit at the top of Roger’s priorities.

At the end of a hard day or on the weekends, Roger burns off steam running, hiking, playing squash and football, and socialising with friends. A lover of travel and the outdoors, Roger also has a keen interest in politics, culture and history, the environment and sustainability.

“I believe it’s vital to listen to and understand people and businesses before influencing how they should adopt emerging technologies.”

Ross Dawson, Chairman, Future Exploration

Ross Dawson is Chairman of Future Exploration Network, a global strategy and events company focusing on the future of business, technology and media. Current projects include an array of strategy projects for leading media companies in Australia and the US, the annual events organised by Future Exploration Network including Future of Media Summit, Web 2.0 in Australia, Enterprise 2.0 Executive Forum and Social Network Strategy. Ross's 2002 book Living Networks, which anticipated the social networking revolution, has recently been reissued in its Anniversary Edition, while his blog Trends in the Living Networks was recently ranked in the top 40 business blogs globally. Ross is primarily based in Sydney and also works out of his subsidiary office in San Francisco.

Rossd(at)ahtgroup.com

Scott-Bradley Pearce, Director and Owner, One In Ten

Scott-Bradley Pearce is the Director and owner of One In Ten Productions, a Sydney based digital media consulting business specialising in digital video and IPTV. Scott has been working in the digital industry since the launch of both the IBM PC and Apple Macintosh. He was there before the digital big bang, before the beginning of time as we know it: before Netscape.

Scott has the unique role of being involved in high level strategic planning whilst still remaining hands on with the implementation of deployments. Today he works with client’s business strategy teams to extend brands, with a specific focus on the development of effective video strategies that reflect the best practice for IP video.

scott(at)oneintenproductions.com.au

Simon Goodrich, Managing Director, Portable Content

Simon is co-founder and Managing Director of Portable, a digital studio with offices in Melbourne and New York. Portable has grown to be internationally recognised as one of the most innovative companies in its field, creating products such as the Portable Film Festival, the world's leading online film festival, and Portable Shops, an online e-commerce service for fashion designers. Clients include Adobe, Getty Images, Red Cross and the AFL Players Association.

Simon is the National President of the Australian Interactive Media Industry Association, the country's digital peak body. He is also a judge and Australian Ambassador for the US based Webby Awards, the Oscars for online. Simon sits on the board of Design Victoria, the Victorian Government initiative to promote design in industry. He has been recognised as one of Australia's leading entrepreneurs under the age of 30 by Anthill Magazine.

Simon O'Day, VP Asia Pacific, Responsys

With more than 15 years experience in Australia and the US, Simon advises clients such as Qantas, News Corp, Vodafone, BMW and Telstra with regards to effective permission-based communications, maximising ROI from email, and incorporating email, mobile and cross channel marketing into their marketing mix. He is also passionate about providing assistance to the next generation of Australian marketers.

Simon has spoken and lectured on email marketing around the world, at events such as Ad:Tech, ADMA Forum, DMA /EEC(USA), and as part of educational programmes such as AFA & ADMA. He also writes about effective email marketing for retailers in publications such as Marketing Magazine. Simon is a member of the DMA's Digital Council, the US DMA Email Council, and the exclusive US-based Inbox Insiders Group.

Stanislav Bondjakov, Principal Research Consultant, Consumer Visions

Stanislav Bondjakov is ConsumerVisions’ principal research consultant. Stanislav has over 10 years of experience in the market research and digital media industry, having consulted to the Australian Government, Victorian Government, Local Government, Melbourne Convention & Visitors Bureau, Kraft Foods, Visa International, Metlink, Medibank Private, and many other organisations.

ConsumerVisions is a digital media research agency, offering full-service market research services, including qualitative and quantitative. More specifically, key focus of ConsumerVisions is in helping organisations take their digital offering to the next level.

Through careful evaluation of organisations’ target markets’ needs and expectations and the business goals and requirements, ConsumerVisions provides strategic recommendations for launching a website, a mobile application, or a piece of software. This is aided by the provision of Information Architecture maps and mock-up designs to assist in findings presentation and understanding.

ConsumerVisions’ senior consultants add a personal touch to each project, by working closely with our clients to develop the study, and implement the findings, consulting on an on-going basis, and ensuring that the client benefits fully from the research.

Specialties include:

• Customer experience journey research (touch-points);
• User needs analysis;
• Information Architecture and interactive design development;
• Usability testing; and
• Quantitative website measurement (through user ratings of KPIs).

For further information, please contact Stanislav on 0425 744 796, or email: Stanislav@consumervisions.com.au

Stephen Lord, General Manager, Next Digital

Stephen is an experienced General Manager and Marketer and has been part of the Next Digital team since 2003. Stephen plays a leading, senior management role working across all of Next Digital's business units and has been responsible for much of the business development that has grown and expanded the Sydney team over the last two years.

As General Manager for NSW and ACT Stephen also plays a central role in the strategic direction of Next Digital's larger client projects; most notably these include: Qantas, Teachers Credit Union, News Digital Media, Fairfax Digital, Telstra, Cancer Australia, Hunter Water, Fat Prophets, Commander Communications and Computershare.

slord(at)nextdigital.com

Todd Lynton, Managing Director Consumer Products, Cisco Consumer Products

Todd Lynton is Managing Director of Cisco Consumer Products in Australia and New Zealand. In his role Todd oversees the sales and marketing functions as well as business unit operations of the Cisco consumer products which include Flip video and Linksys.
Todd has more than 19 years experience in the consumer sector, having spent 12 years in management roles at Polaroid and Olympus Australia, and most recently as director of a premium lights company, Special Lights, where he was responsible for operations and a growth strategy for the wholesale and retail divisions.
He has a commerce degree in marketing and finance from the University of NSW.

Tom Skotidas, Head of Marketing and Business Development, First Rate

Tom is a direct and digital expert with over 15 years experience. He specialises in digital marketing, direct marketing, and business development. His experience spans over 50 industries, both from the client-side and agency-side.

As Head of Marketing & Business Development at First Rate, a leading search & performance marketing company in Australia, Tom offers strategic and tactical insights into how businesses can successfully market themselves online, by sharing his expert advice and techniques which have proven to drive significant online growth for clients of First Rate.

Tom has been engaged in the direct marketing and digital marketing industry since 1994. He started his career as a copywriter for a mail order business in New York, during which he was immersed in the principles of direct response marketing, for both offline and online audiences.

After six years in New Zealand specialising in direct marketing and digital marketing, Tom moved to Sydney in 2004 to take up the position of Sales and Marketing Director of PermissionCorp – Australia’s largest permission marketing publisher. There Tom headed marketing for both member and corporate acquisition, using direct and digital as the primary means of acquisition.

Since moving into his current role in 2007, Tom has established First Rate as one of Australia’s most dominant search & performance marketing agencies by market share. Today First Rate is a recognised leader in developing strategies and tactics to help brands dominate the search engines and grow their online market share.

In his presentations Tom uses his 15 years’ experience to present step by step advice on how to use digital marketing to grow online traffic, leads, and sales, and build brand awareness. This knowledge has been used to help dozens of Australia’s blue chip brands increase their online leadership.

Vijay Balachandran, Senior User Experience Architect, Fairfax Digital

Vijay is a Senior User Experience Architect at Fairfax Digital. Currently, he is working on product development for Fairfax Digital's classifieds businesses, including Drive, Domain and Mycareer, championing the user experience for each brand's corresponding trade and consumer applications. For the past 6 years, Vijay has worked in the industry as a usability specialist and a project manager. In consulting roles, he has directed user experience projects across a diverse range of industries, including finance, travel, media, energy, telecommunications, not-for-profit and government organisations.

Wendy Hogan, Vice President & Managing Director, CNET

Wendy Hogan was appointed Vice President & Managing Director of CNET Networks Australia in 2001.

In this position, she is responsible for CNET Networks Australia’s operations and directing the growth of its web site properties Builder AU (www.builderau.com.au), CNET.com.au, GameSpot AU (www.gamespot.com.au), ZDNet Australia (www.zdnet.com.au), Builder AU (www.builderau.com.au), TV.com (www.tv.com) and AppleSource (www.applesource.com.au). Wendy also manages the operations of CNET Direct which offers one-to-one marketing services and CNET Channel, which provides trusted on-demand product information.

Wendy joined CNET Networks Australia in 1999 working in various roles before her current appointment. Under her leadership, Wendy has grown of the company from a team of 5 to 65 full-time staff in 2008. Her strategy and direction has been instrumental in CNET Networks’ successful expansion in Australia. This includes the successful launch of CNET.com.au and GameSpot AU in response to the increasing demand by Australian consumers for localised content. CNET Networks Australia’s properties are the prime source of information and entertainment attracting an audience of over three million Australians per month.

wendy.hogan(at)cnet.com.au

William Mulholland, Principal, William Mulholland & Co

William Mulholland has been working as a legal practitioner for over 8 years during which time he has acted for many SMEs and companies in the media sectors.

Before coming to the law he worked as a professional performer (with numerous stage credits to his name including the original Melbourne cast of “Cats”), political adviser, arts administrator and corporate head hunter.

As a commercial IP/IT lawyer, William uses his legal skills and knowledge to grow both his legal practice and professional speaking business. As a lawyer, he has assisted many clients deal with issues in the interactive media space as well as helping out with many commercial issues that face any business.

He has presented to AIMIA on the Legal Aspects of Online Media in Melbourne in late 2007 and was the MC at a similar forum in Sydney earlier in that year.


As an acclaimed and professional MC & Key Note Seaker, William draws on his eclectic background to inform, entertain and educate.

Topics include:

- IP Theft & Brand Protection … in the Digital Age
- The Brand, the Whole Brand & Nothing but the Brand - Protecting your most important business asset
- Surviving the Perfect Storm - Legal tips for dealing with the Global Financial Crisis
- Inspiring Business using Tips from Shakespeare to the Stage
- Contracts, Copyright & Confidential Information for SMEs
- Leadership Competencies for Modern Day Executives
- Powerful Presentation Skills for Managers & Executives