SPEAKERS BUREAU

Anna Cicognani, Chief Product Officer, Fairfax Digital

Anna has been working on leading technologies for the last 20+ years. She holds a PhD from Sydney University in Design Science and Linguistics, with a study on virtual worlds and cyberspace. During her academic career, she has published and presented at various international conferences and has worked on cross-cultural projects involving high-end technology for collaboration.

Anna’s background is in architecture and design (with a Honours Laurea from Milan’s Polytechnic), and in Australia she’s worked at OzEmail, Telstra, APN News and Media and more recently at Fairfax Digital as the Chief Product Officer, responsible for the technology and product development across Fairfax’s digital sites.

acicognani(at)fairfaxdigital.com.au

Antony McGregor Dey, CEO, QMCODES

Antony McGregor Dey, a recognised leader in the Australian mobile industry was recently appointed to the Victorian working committee for MEGA (Mobile Enterprise Growth Alliance), is on the advisory board for the State government's Mobility Victoria industry cluster, and heads up Mobile Monday Melbourne. He has over 10 years experience in the Australian mobile industry; including work with Hutchinson, Optus, RSL COM, and Vodafone. He was the chief technical officer of a mobile software development firm specialising in mobile streaming solutions, and the director of a UK based direct marketing and Promotions Company.

QMCODES is a mobile marketing company specialising in QR codes and related services for print media publishers, backed by leading technology entrepreneurs. QMCODES is pioneering new ways for brands to connect with their audience on the most personal of channels - the mobile phone. 2D Barcodes have the power to turn print into direct response, revolutionising the way advertisers think about integrated campaigns, and converged media. In 2008, QMCODES received funding from Film Victoria to assist the development of its mobile content enabling platform.

Antony(at)qmcodes.com

Ben Reichel, Chief Executive Officer & Managing Director, Two Way Limited

Ben Reichel is the Chief Executive Officer and Managing Director of Two Way Limited, a public company listed on the Australian Securities Exchange (ASX:TTV).

Two Way creates advanced interactive media and gambling applications. These include TAB ACTIVE, the TV wagering service created by Two Way for its partners, Tabcorp and TattsBet. TAB ACTIVE is an enterprise-grade information and betting service for TAB account holders, running on the FOXTEL and Optus TV platforms in NSW, Victoria and Queensland, with further expansion around Australia in progress. It is the most advanced interactive TV application ever deployed in this country.

Two Way has exclusive relationships with Tabcorp, Betfair and Sportingbet to operate interactive TV wagering services. Two Way has built multiple interactive TV games and other applications since 2000, and has won two ASTRA Awards for its work. The company also operates the Way2Bet online and mobile wagering portal.

Ben's background is in media and wagering, having worked in senior executive positions at Tab Limited and Publishing and Broadcasting Limited.

Breichel(at)TwoWayTV.com.au

Billy Tucker, CEO, Cudo

Billy Tucker has over 15 years’ experience in Consumer Electronics and the Online industry, including leading the establishment of an online business for the Comm Bank in the UK, running Xbox operations and support in Europe, running ninemsn's Partnerships business, heading up Microsoft's Search business in Asia Pacific and leading Microsoft's consumer & on-line strategy for Australia.

Billy lead the creation of Cudo and is now the CEO. Cudo is a venture from Australia’s biggest IT and media companies – Microsoft, PBL Media and ninemsn. At the helm of Cudo, Billy is working to change the way Australians shop online by harnessing collective buying power and passing on the benefits of bulk buying to the consumer.

Bridget Candy, Director, Burson-Marsteller

Bridget Candy is a communication marketing professional with more than ten years experience across a broad range of leading consumer focused clients.

Bridget is Director of the Brands team at Sydney office of global PR consultancy Burson-Marsteller. Her wide ranging experience means she is an expert when it comes to brand awareness, experiential marketing, corporate communications strategy and counsel, crisis management, media relations, sponsorship leveraging and event management. Bridget has extensive knowledge in document/collateral production including the design, writing and delivery.

Bridget has also worked as the PR Manager at Pernod Ricard NZ. While there she worked with the marketing team to develop strategic brand plans for 14 core brands and was also involved in the successful launch of four new brands to market, one of which rocketed to the top five of its segment within six months.

Before that Bridget worked for Oxygen Business Solutions, an Australasian SAP consulting firm, where her focus was developing and delivering the company's major marketing and communications plan and developing strategic partnerships. Previous to this position she was based in London where she worked for global PR firm Financial Dynamics for a number of years, specialising in M & A communications and stakeholder messaging.

Bronwen Lipscombe, Account Director of Macquarie Hosting, Macquarie Telecom

Bronwen Lipscombe is Account Director of Macquarie Hosting (a division of Macquarie Telecom) where she leads the engagement and strategy for some of the business’ largest hosting clients, including PBL Media, Westpac, News Limited, Fairfax and NRMA.

Bronwen has spent the majority of her career in the IT industry in both a client service and sales capacity, including a total of 5 years in the hosting industry specifically (1 year at Macquarie and 4 years at Hostworks). Prior to Macquarie she worked in the enterprise sector of information security, for Trend Micro, where her clients included the country’s largest banks and corporations.

The digital media industry is close to her heart. With many current and former digital clients - both publishers and online companies – she is constantly immersed via her clients’ businesses in the rapidly evolving world of interactive media. Before working in the hosting industry, Bronwen worked for two of the country’s largest publishers – News Digital and Fairfax Digital (or News Interactive and f2, as they were known then). As National Alliance Manager at Fairfax she was a pioneer of the content integration concept, including driving the partnership strategy for the masthead travel sites that enabled the creation of integrated booking engines and long-term advertising revenue.

Bronwen has a Bachelor of Business degree with a major in Marketing and a sub-major in Accounting from the University of Technology, Sydney. She continually develops her skills through corporate sales and service training programs on a regular basis, and she is an avid reader of business and IT press.

Cairo Walker, Director of Digital, Arnold Furnace

Right before coming to work at Arnold Furnace Cairo was in the Masai Mara, the deserts of Rajasthan and the jungles of Malaysia helping WWF set up their online systems. Before Australia Cairo was client-side, as the Online Services Manager for New Zealand’s biggest company, Fonterra. She finally found her calling at Arnold Furnace, starting at the agency as a Senior Producer and heading up the Digi Department in just over 1 year. What a legend!

As well as leading the Digital team and acting as Mother Hen to an excitable brood of producers, designers and developers, Cairo has become a crucial member of the Agency Management team. A top focus for her is to create a fun, flexible environment for her team to feel positive about, and grow in. With twenty years experience under her belt and the huge impact she’s made here, she’s basically never allowed to leave.

Calum Russell, Group Marketing Manager, ANZ, Adobe

Calum joined Adobe in December 2008 as the Group Marketing Manager for Australia and New Zealand. He is responsible for the team running all marketing activities in the region, including the regular customer and partner eSeminars, face-to-face industry events, PR, marketing communications, marketing activity with channel partners and all online and media involvement.

During his time at Adobe this team has been the driver for the successful launches of Adobe Creative Suite 5.0, Acrobat X, Photoshop Elements 9, the role out of the Adobe Digital Publishing Suite and most recently Creative Suite 5.5.

In working with the creative community over these last few years, Calum has seen a number of trends emerge such as how the role of the designer is changing from a single media focus to multi-media across multiple platforms including mobile, online, print, video. As a result, this requires designers to not only create engaging content, but now also to deliver to these platforms, measure and optimise, and monetise.

Prior to Adobe, Calum was Asia Pacific Partner Marketing Manager with VMware for two years. He was responsible for the strategy and co-ordination of partner marketing activities across APJ to recruit and train channel partners, joint marketing to generate revenue, and channel marketing programs to grow the partner business.

Before that Calum was the Business Group Manager for the Mobility division at Microsoft Australia. He worked at Microsoft for over 12 years in various roles including Marketing Manager for IT Infrastructure and the Windows Server Product Manager at Microsoft Australia, having moved to Australia in early 2001.

Calum has been involved in the computer industry for over 24 years and has a BSc in Mechanical Engineering from the University of Cape Town.

Cameron Wall, Founder, ZapMe Mobile

Cameron is a leader and innovator in the Digital and Mobile space working on cutting edge projects both in Australia and overseas. I have worked for over 20 years in ICT and helped pioneer the Internet in Australia via Pegasus Networks in the early 90’s and Mobile data in the late 90’s. In 1996 Cameron opened the first Internet Café in Australia.

More recently operating and helping various companies in designing, building and marketing various Mobile marketing, content, applications and platforms both here in Australia and globally. Cameron has also designed, built and launched some very successful cross-platform Mobile applications and platforms for the Retail, Finance, Fashion, Publishing & Entertainment industries.
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Carl Poplett, Business Development Manager, News Digital Media

In his role Carl is responsible for developing and managing News Digital Media's relationships with the key telecommunications carriers. Carl works closely with the carriers to maximise the distribution of News Digital Media's brands and content. He is also responsible for identifying and developing commercial opportunities with various handset manufacturers including Blackberry, Motorola and Nokia.

Since starting at News Digital Media in 2007, he has launched news.com.au as the primary news provider on the Optus Zoo mobile portal; launched an on-device deal with Motorola; brokered partnership agreements with Telstra and 3 to carry News Digital Media mobile sites, negotiated a deal that saw News Digital Media become a key content partner for the Optus iPhone launch and more recently launched the news.com.au app on Nokia's Ovi Store, which was the first news app to be release by Nokia in Australia.

Prior to joining News Digital Media, Carl held the role of Commercial Manager for Legion Interactive, Australia's leading mobile entertainment and marketing services provider, where he was responsible for the development of mobile content services and mobile marketing solutions for brands such as ACP, Foxtel, Harper Collins, NRL and Roadshow Films.

Carl is an active member of the AIMIA Mobile Industry Group.

anniepetersson(at)newsdigitalmedia.com.au

Carolyn Bollaci, Country Manager, AU &NZ, MediaMind

Carolyn boasts an extensive background in digital media in the Australian, UK and US markets. She has vast experience in client development and management joining Eyeblaster from News Digital Media where she was group sales manager. Prior to News Digital Media, Ms. Bollaci was group sales manager for ninemsn. At ninemsn she led a sales team in driving initiatives to achieve national sales goals and build on customer and partner relationships. Ms. Bollaci has also worked as an account manager for Microsoft in her native United States where she managed key advertising accounts on MSN, providing strategic marketing consultation and worked towards identifying additional revenue generating opportunities.

Chris Adams, CEO, Beachball Media

Chris Adams is an internationally recognized media, entertainment and technology executive, keynote speaker, children’s author, lecturer and strategy consultant and ideas guy. Over the course of his 20+ year career, he has worked with, for and led such companies as: Facebook.com, Participant Media, Glam Media, Amazon.com Comcast Cable & Interactive, HBO, Lycos.com and many others.

He has just created a Beachball Media (www.beachballmedia.com), a joint-venture partnership with boutique agency Me+Bond (www.meandbond.com) to build a global, digital practice that leverages best-of-breed partners to create and execute on best-ofbreed ideas. The company has just won a $2.5M global campaign with one of Australia’s leading energy companies, has done all the marketing behind ‘Cowboys & Aliens: The Kids” and is pitching brands across the globe.

Other companies he holds partner, management, Board or GM roles in are: Orbit Media Group, a revenue generation and business accelerator; MyHeartwill.com, a social legacy network; Adams/Kearney, a film, TV and interactive production company; This Magnificent Life, an online luxury magazine, The Global Poverty Project where he sits on their Global Advisory Board.

Recent projects include: “Cowboys & Aliens: The Kids,” an interactive children’s storybook App published by his Orbit Media Group and benefiting Starlight Children’s Foundation. “Sam The Biggest Fire Truck,” an interactive iPad App which Adams wrote for his son and social gaming company, “Pay For Play.”

Born and raised in Pennsylvania, Chris graduated from the University of Denver with a double-major in English Literature and Mass Communications. He received his MFA from USC’s School of Film and TV and his MFA/PhD with honors from USC’s School of Professional Writing, pursuing both degrees concurrently.

Chris lives in Brisbane, Australia with his wife Sharon and their son, Cooper and is an avid surfer, writer and reader.

Chris Pile, Managing Director/Owner, The FARM

As Owner and Managing Director of TheFARM. Chris has always had a penchant for saying 'yes'. It is this bold outlook that has propelled him through his early days as a freelance photographer and web developer to achieve a lot in a relatively short time. Maintaining a dynamic, professional and relaxed culture, upholding authenticity and integrity, while growing the business and developing THE best in market solutions for clients all sit at the top of Chris's priorities.

As a founding member of Saatchi & Saatchi's interactive team and with over 10 years flash development experience, Chris is an expert in flash application and interface development. It is Chris's keen interest in and his extensive experience working with emerging technologies that enable him to deliver exceptional and innovative digital applications that integrate and engage across broadcast channels, web, multimedia and mobile technologies.

In his role as MD of TheFARM, Chris's career highs include growing an amazing team, being named among BRW's Fast Starters and working on award winning campaigns for clients including Air New Zealand, Lion Nathan, Virgin Mobile and Mitsubishi Motor's Australia.



You can read Chris's musings at 15MB of Fame here or follow him on Twitter at chrispile.

Claudia Sagripanti, Director, Venture One

Claudia Sagripanti was most recently Director of Mobile Communications for media agency investment network GroupM responsible for developing mobile solutions for brands. She is now focusing on the mobile retail/payments sector as principal of digital consulting and training business, VentureOne.

Claudia has been involved in the mobile industry since 2002, as co-founder of the Mobile Marketing and Advertising Awards. Since then Claudia focused on providing strategic advice, product development and business development assistance to media companies – specifically in mobile advertising and marketing, mobile content and related services, as principal of her own business, VentureOne.

Claudia has led a number of mobile industry activities, as founding chair of AIMIA’s Mobile Industry Group. In particular she co-ordinated the development of cross carrier and publisher mobile advertising guidelines. She has presented and chaired various conferences and graduate train ing programs on mobile marketing and advertising. Claudia is also a regular contributor to various marketing and digital media publications, and is regularly asked to comment on mobile issues.

Colin Cardwell, CEO, 3RD Sense Australia

Colin is co-founder and CEO of Australia’s leading Casual Games business. Casual games are the fastest growing sector of the video games industry and the sector will be worth US$2.25 Billion in 2008.

The business was established in 2001 and has offices in London and Sydney.

3RD sense works with agencies and brands to create game based advertising campaigns and their clients include NRMA, Nissan, McDonalds, HP, Nestle, Emirates, Smart Car, Intel, Wrigley’s, National Geographic Channel and more.

Prior to starting 3RD sense, Colin headed up the media sales team for digital TV games channel Playjam in London. At Playjam, Colin was responsible for the world’s first digital TV advergame campaigns. He’s delivered countless advergame campaigns since.

He now manages the team in Australia and is the driving force behind the massive growth of Fizzy.com

Colin has been speaking at conferences and events around the world for years. He is very comfortable in front of an audience and is both informative and entertaining with a raft of case studies to draw from

Craig Galvin, Founder & Executive Director, the white agency

Craig co-founded the white agency in 2003, quickly establishing it as one of Australia's preeminent interactive agencies. In the six years since launch white has won numerous creative and business accolades built on a foundation of innovation and world class digital work, working with some of Australia's largest and most successful brands.

Craig's experience across publisher and agency-side, and subsequent exposure to a diverse range of organisations' marketing objectives, provides a unique insight into the capabilities of digital in meeting a client's business challenges and ensures digital becomes the gateway between business, marketing, customers and prospects.

Prior to white, Craig's experience has been extensive and he is one of the longest serving internet specialists in Australia. Beginning at Ozemail in 1996, Craig was promoting the positive changes the internet could have for marketers long before companies had even dipped their toes into the water. From Ozemail Craig moved to Yahoo! where he was one of the first in the local team for the global internet success story, leading the sales team with passion and creating successful strategies for marketers.

craig.galvin(at)thewhiteagency.com.au

Dale McCarthy, Director – Strategy & Corporate Development, Marketplaces, Fairfax Digital

Dale McCarthy has worked at the forefront of the digital media industry since 1996, including 12 years with Fairfax Media, where she is currently Director of Strategy & Corporate Development in the Marketplaces division that has over 480 staff and includes the digital transaction businesses RSVP, Stayz, Tenderlink, InvestSMART and the classified businesses Domain, Drive, APM and MyCareer.
In this role Dale helps set the strategic agenda for the division, overseeing operational and corporate strategy as well as M&A. Dale has been involved in numerous digital joint ventures, mergers and acquisitions for Fairfax including The Weather Company, TheVine, OMG, FindaBabySitter, Tenderlink and Occupancy. She is Chairman of the board of OMG and is actively involved in integrating new acquisitions into the company.

Her previous roles with Fairfax Media have included Chief Marketing Officer of Fairfax Digital and General Manager of RSVP.com.au.

Dale developed Australia’s first University accredited course on Internet Advertising with UTS in the late 90’s, was awarded Internet Pioneer of the Year at the Yahoo Internet Awards in 2000, was named in the Top 10 Most Influential People in eMarketing by B&T and was recently selected to be on the Prime Minister’s ICT Industry Taskforce to develop a vision for the ICT economy to 2020.

Email: dmccarthy@fairfaxdigital.com.au

Daniel Schwartz, Co-Founder, Yo-Mo

Danny has a background spanning a range of industries. He studied law and then moved into property development before he embarked on a career in media and communications, which led to the creation of YoMo Australasia.

Danny brings a blend of skills, experience, contacts and knowledge from his time in magazine publishing and property development. He is responsible for setting and delivering the overall strategic direction and vision of YoMo.

Danny has developed many large-scale properties which include, South Wharf Function Centres on the Yarra River Melbourne, 181-187 Collins Street, Regent Place (55 apartments), Moorabbin Airport, 325 Collins Street, The Mark (88 apartments), 225 Elizabeth Street, The Nova (180 apartments), 620 Collins Street, Liberty Tower (220 apartments) and the Torquay Surf Centre, Shopping centre.

The experience to deal with property managers and owners has enabled Danny to secure the appropriate agreements with locations for the rollout of networks. Management of staff, marketing, content aggregation and business development are all the characteristics Danny brings to YoMo.

Danny(at)YoMo.tv

Dave Cunningham, Director, Tapit

Company Bio
Tapit is pioneering the mobile technology, Near Field Communications (NFC) , for use in marketing. Tapit is the easiest way to get content onto your mobile phone - just a simple tap. Increase brand awareness and brand engagement with NFC Marketing, allowing you to download video, music, applications, files, "like" on Facebook, "follow" on Twitter - all with just a simple tap of an NFC enabled phone.
Tapit is headquartered in Australia but is the NFC Marketing provider of brands across the Asia Pacific region.

David C. Brudenell, Executive Vice President, Pureprofile

David oversees all revenue and customer operations, as well as marketing and partnerships for pureprofile. Since joining in 2005, he has held several positions with the company. Most recently, as Commercial Director he led pureprofile’s global direct sales operations. He also developed and manages the company’s operations in Sydney, London, Mumbai, and San Francisco and is responsible for creating and expanding strategic partnerships in those regions for the benefit of pureprofile's growing number of users and clients.

David’s main areas of focus have been IT, marketing and finance. Prior to joining pureprofile, he was a consultant for the Australian recruitment firm, Time Recruitment and a property researcher for Benchmark Real Estate in Canada.

David holds an MBA from the Sydney Business School and a Honours degree in Biology from the University of Western Ontario, both of which were awarded with distinction.

A new resident of San Francisco and despite living in Sydney for the past eight years, David has very much retained his Canadian accent and sense of humour, eh.

David McGowan, Business Director, Nomad

David McGowan’s role as Business Director at Nomad draws on extensive mobile industry experience with brands like Diageo, Nestle and Unilever, as well as previous roles with mobile leaders Communicator Interactive, Oxygen Interactive and telco Hutchison 3.

As a mobile solutions specialist David works to create strategic, design-led, mobile marketing solutions, relevant to the consumer and brand. This approach has acquired multiple marketing accolades including IEAA Grand Prix, Cannes Silver Lions, Australian Media Federation and Mobile Marketing Association awards.

Previous to the mobile marketing industry, David has worked in National Marketing roles with Microsoft Xbox and Atari developing comprehensive and integrated campaigns across retail, traditional and digital media.

Dr Marisa Maio Mackay, Director, Complete the Picture Consulting

In her current role as Director of Complete the Picture Consulting, Marisa provides applied business research, strategy and analysis to businesses in the mobile, other digital, new technology and services industries. Marisa has been involved in designing, implementing and managing research projects that provide real insights for clients in these industries for almost 20 years.

She has been the author and co-manager of the AIMIA Australian Mobile Phone Lifestyle Index Survey (AMPLI), since it was first established 7 years ago. She also instigated Australia’s involvement in worldwide initiatives like the Worldwide Mobile Data Survey.

Her practical experience is complemented by a Doctorate in the area of forecasting demand for break through products and a Masters Degree by research in the area of branding. She is also a visiting research fellow at the University of Adelaide.

Marisa enjoys sharing with others the insights and case studies that are the result of her work (and life!) experiences. She has presented at local and international industry and academic conferences and workshops, and been published in a range of different journals.

marisa(at)completethepicture.com.au

Fred Schebesta, Director, Freestyle Media

Fred Schebesta is Director of innovative online direct marketing company, Freestyle Media. Fred works with Australia’s leading brands offering insight and expertise into the world of online direct marketing. He is recognised industry-wide for his skills in combining proven and traditional approaches with new thinking and ideas.

Fred was acknowledged as one of Australia’s leading entrepreneurial minds under the age of 30 when he was listed in the 2008 Australian Anthill’s 30under30. He was awarded ADMA’s 2006 Young Australian Direct Marketer of the Year for his pioneering work combining the traditional direct marketing with online marketing techniques. He brings expert case studies and online marketing tips to all of his presentations.

cp(at)cpcommunications.com.au

Guy Cowan, Production Manager, Gruden

Guy has been working in online marketing, web development and digital strategy for over 10 years. As Production Manager at Gruden he overseas the delivery of all the agency's projects, for a wide range of leading blue chip and household name clients.

guy(at)gruden.com

Ian McDonald, Copyright Consultant,

Ian is a lawyer specialising in copyright law. Currently working as a consultant, his clients include the Australian Copyright Council, where he was previously a senior legal officer. He is a graduate of the University of Sydney, with Bachelors degrees in both Arts and Laws, and a Masters degree in English literature. Prior to studying law, Ian freelanced in music, theatre and teaching. Ian has been working as a lawyer in copyright and related areas of law since early 1994, advising clients on copyright law and practice, writing and publishing extensively on the topic, and presenting talks and lectures on different aspects of the subject.

Jackie Maxted, Managing Director, Directories Group

Her expertise is in digital publishing, but more specifically in building active digital communities, which maximise the capabilities of web 2.0 technology.

beautydirectory, launched in 1999, was a world-first online media resource, providing constantly updated information for beauty journalists in Australia and New Zealand. Its cutting-edge premise and information-delivery systems were recognised on the international digital stage when the site was awarded an Honoree commendation in the Webby Awards in 2007.

beautyheaven, a consumer version of beautydirectory, was launched as a non-commercial test site in 2005 and was relaunched as a commercial vehicle in 2007. It is now the most highly visited independent beauty-specific website in Australia and has a highly active community who visit daily to chat in forums or comment on fresh, daily content.

Via beautyheaven and beautydirectory, Jackie has become a highly visible innovator in the Australian beauty industry, with the establishment of beautydirectory's Star Awards, 5 years ago, which celebrate beauty journalism and PR; the introduction of regular seminars for the beauty industry on online developments relevant to its future business; and acting as a consultant to the industry on issues specific to growth in the digital domain.

She was recently invited to become a member of Australia's 'Online Divas' and was also proposed as one of the country's 50 most influential women in the digital media industry. As MD of Directories Group, she leads and mentors a team of 14 talented women, all committed to supplying the best that the web has to offer to the beauty industry.

Outside of the office, Jackie is a mother of four, a very part-time aspiring actress and can't live without Iyengar Yoga.

Topics include but are not limited:
- Tips to build a successful online community
- Women at work - the benefits of being a flexible employer
- How marketers can benefit from digital media

James Cleary, CTO, Amethon

James Cleary is CTO and an executive director of Amethon, an Australian mobile analytics provider. James co-founded the business in 2000, taking the business from start-up, through several rounds of investment, to an emerging global leader in mobile content tracking and analytics solutions. Amethon has mobile analytics customers in Australia, North America, Europe and India.

Within mobile web analytics, he works with content publishers and operators to grow mobile data and content revenue through real-time intelligence of subscriber interaction with the mobile internet. Recently this has involved analysis of off-deck traffic, handset applications, streaming media, data consumption and mobile advertising campaigns.

james.cleary(at)amethon.com

Jim McKerlie, Group CEO, Bullseye Group

Jim has built on an auspicious career in international management, consulting and the media to now drive the team of the biggest privately owned digital services agency in Australia, Bullseye.

His 25 years of experience is reflected in a body of work that has taken him from developing and implementing strategy with major corporations and government in particular in media, telecommunications and IT sectors around the world. His career spans from leading studies that assisted government policy in the early 90s on the impact of the internet on Australia's future, through to developing SaaS products used in 18 countries around the world. In the corporate advisory arena, Jim was the lead advisor on a large number of major mergers, acquisitions, IPOs and mobile license allocations during telecoms deregulation. He is an experienced public company director.

It is Jim's media experiences however, that has provided him with varied and colorful memories. His incarnations as a talkback host on Sydney's 2UE, a syndicated financial specialist to over 250 radio stations across the country and television presenter with the ABC are backed by numerous articles, keynote addresses and publications that make Jim a highly regarded business forecaster and visionary.



Speaking Topics:

- How to Develop Your Digital Roadmap
- The Firm of the Future
- Management Science in a Digital World
- Change the People or Change the People?
- Competitive and Sustainable Organisations

Kate Carruthers, Digital & Community Manager, Sydney IVF

Kate is a technologist, marketer and educator who specializes in the integration of online and offline business strategies.

She has first-hand experience in the role of social computing technologies at enterprise level; the challenges, risks and power these technologies have in assisting with internal and external communication.

Kate develops strategic digital marketing strategy and tactics that drive profitability, and trains business teams in the use of web technology including social computing, social media, and social networking.

Kate(at)katecarruthers.com

Katie Chatfield, Strategic Director, the white agency

Katie is a digital evangelist and creative strategic thinker specialising in defining the role for brands in the digital channel and designing integrated marketing communication plans.

For the last twelve years she's worked both on the creative strategy and immersive integrated communications for some of the world's leading brands including Coke, Commonwealth Bank, Telstra, McDonalds, Kellogg's, Pepsi, GSK, and YUM!.

She's a graduate of the University of Adelaide, majoring in Media and Cultural Theory, her blog “Get Shouty” recognized in Ad Age's “Power 150” and she has published and presented her thinking over the world. In a previous life, she has five years experience in the media as a publicist, broadcaster, script writer, and producer. In addition to being able to speak about herself in the third person she's steered a couple of recording artists and record labels to fame and glory

A big believer in contributing to the knowledge base she's a founding member of Interesting South and the convener of the Sydney chapter of Planning For Good.

At Creata, Katie was the Global Creative Strategist, responsible for the digital definition of the Happy Meal brand globally and the construction of fantastic user experiences on a site created to engage children and their parents in 14 languages.

Katie created and managed the digital department at bellamyhayden, Australia's most awarded communications strategy agency, and was responsible for the digital engagement and media strategy across their portfolio of clients.

Katie is currently the Strategy Director for the White Agency.

Malcolm Alder, Lead Partner, Digital Economy, KPMG

Malcolm has been a consultant, advisor and investor in telecommunications and media for over 15 years during which time he has worked with operators, regulators, governments, investors and users in Australasia, Asia and North America. He specialises in business strategies in telecommunications and media, performance improvement and the impact of digital technology/media on businesses of all types. Malcolm was KPMG’s joint lead partner on the Implementation Study for the Australian Government’s $43bn National Broadband Network. Other clients have included the ABC, Optus, Foxtel, Telstra, Two Way, Multimedia Victoria, Virgin Mobile, Bell Canada, Multimedia Development Authority of Singapore, Oztam and Radio New Zealand.

Malcolm is a regular writer and speaker and in public forums on topics such as broadband, digital content and interactive TV and has a regular column in Digital Media magazine.
Malcolm is currently a Director of Sydney Philharmonia Choir and was previously on the Board of an ASX-listed media company. He has also appeared in more than 25 theatrical productions from Shakespeare to musicals.


malcolmalder(at)kpmg.com.au

Mark Nicklin, Managing Director, Bullseye Group

Mark is an executive member of the Bullseye team playing a key role in the strategic and operational direction of the business. He has had extensive business and online experience working with many large organisations as a Consulting Director. His depth and breadth of business experience centres on online strategy, user and business principal consulting/research, project management and web/multimedia delivery.

Mark is an Executive member (Treasurer) of Software Queensland, which represents software businesses in QLD.
Mark is also a skilled facilitator (focus groups and training) and presenter.

Michael Bromley, Head of Online Services, Telstra Bigpond

Michael is Head of Online for Telstra's Small and Medium Business group and oversees strategy, development, and management of the Telstra Business Web Portal, Mobile Portal and related online services. Michael began his career in finance with the Investment Banking firm Lehman Brothers in Boston Massachusetts and spent the next 10 years in the finance industry.

He left Wall Street to become Executive Vice President of Marketing and New Business Development for the startup syndicated research and consulting firm World Research Advisory. A successful relationship with America Online eventually led to joining the company in 1999 as Executive Director of the AOL Devices group. At AOL he developed initial business strategy and subsequent partnerships for the “AOL Anywhere” program.
Among other initiatives, he was responsible for bringing the AOL experience to wireless devices including the AOL Communicator built by Research In Motion.

In 2002, after leaving AOL, following the acquisition of Time Warner inc., he joined Research In Motion (maker of Blackberry wireless devices) which brought him to Sydney as Director of Emerging Markets.

In 2004 he began the process of becoming a permanent Australian resident and by 2005 was granted a permanent visa allowing me to live and work in Australia. As Executive Vice President of the startup mobile marketing company bCODE I oversaw the development and launch of the bCODE mobile ticketing solution before joining Telstra in October 2006.

Specialties:
Senior online and business strategy and business development executive with a successful background in product and service development. Experience with executing joint ventures, mergers and acquisitions and strategic alliances for both established as well as startup companies.

Strong practical experience with:
- Internet/Online Services
- Wireless Technologies
- Network Management
- Product and Personnel Development
- Sales and Sales Management
- Business Strategy

Michael Crebar, Creative Director/Founding Partner, Pusher

Mike is a founding partner and Creative Director of Sydney's gen-Y specialist digital agency, Pusher. Creatively trained in design, film and television, and having account managed automotive and national security accounts for BBDO in earlier years, he now combines this arsenal with front-line digital marketing experience for Pusher's gen-Y focused clients.

When not deciphering code from Japanese websites, downloading apps or competing in reality game-shows, Mike tries his best to avoid the web by hitting the surf at Palmy or blue skies in a Cessna.

Michael Henderson, Chief Executive Officer, DEC Communications

Michael Henderson is the Chief Executive Officer at DEC Communications (DEC) - a full service public relations consultancy specialising in corporate, digital and consumer communications. Michael is also Practice Director of the Agency’s Digital Media, Telecommunications and Technology division.

Michael is a highly accomplished executive with extensive management and strategic communications experience across a range of industries including technology, digital media, entertainment, telecommunications, consumer, FMCG, Banking & finance, professional services, automotive, healthcare, education, and not-for-profit.

He provides senior public relations counsel to clients in the areas of corporate affairs, issues management, stakeholder communications, media and analyst relations. Michael drives DEC’s social media and digital communications services, which assist clients to manage their online reputations and engage audiences across multiple digital channels.

His client experience includes some of Australia’s foremost brands – Electronic Arts, Darrell Lea, Macquarie Group, Pacific Brands, Pedigree, MARS, Kellogg’s, George Weston Foods, Google, YouTube, Intel, BlackBerry, NRMA/RACV and Lexmark. Michael has developed and managed strategies that span multiple markets including Australia, New Zealand, Asia, the UK and North America.

Michael is highly passionate about furthering the development of the PR and digital media industries in Australia. He is a long-term member and has held several representative roles for the Public Relations Institute of Australia, and is a judge for the annual AIMIA Awards – which showcase digital media innovation in Australia.

Michael Kordahi, Developer Evangelist, Microsoft

Michael Kordahi is a Developer Evangelist for Microsoft Australia. He has a strong background in web development and now focuses on working with passionate early adopters of Microsoft’s emerging web technologies.

If you stare deep into his eyes for long enough, you’ll likely see the lovingly warm glow of the Silverlight logo embedded deep in his pupil. He also spends his days in the land of Windows Live, WPF, ASP.NET and Vista Media Centre development.

He also blogs regularly over on delicategeniusblog.com and spends his non waking hours dreaming of taking photos and slaying the bad guys over on Xbox Live.

Michael.Kordahi(at)microsoft.com

Michael Padden, General Manager - BigPond Mobile Network, Telstra Bigpond

An Internet pioneer and entrepreneur now responsible for Telstra's digital classifieds businesses including Trading Post, Car Show Room, Auto Trader and Boat Trader. Accountable for all aspects of the businesses including overall revenue and cost budgets, strategy and for managing Sales, Product, Marketing, Technology, Customer Service, UI and corporate teams and functions.

Specialises in delivering a simpler, faster customer experience across the buyer experience cycle, focused, easy-to-use products aligned to brand value proposition and organisational culture that accelerates change and innovation to improve revenue growth and cost reduction.

Recognised by the mobile industry as a pioneer and leader in the field with many years commercial experience delivering innovative solutions with hundreds of content and media partners locally and globally and delivering consistent audience and revenue growth. His direct leadership responsibilities at Telstra have included content business strategy and planning, commercial negotiation, team building and leadership, and revenue and cost accountability, major product launches and operational programming & scheduling. His recent past includes responsibility for audience, usage, programming and commercialisation of the BigPond mobile portal and has lead Telstra's mobile content businesses for its Next G, 3G and i-mode platforms and launched literally hundreds of mobile sites and services using a variety of commercial models and production and technology approaches.

Prior to Telstra Michael's accomplishments included launching and leading as Director and CEO two internet startups in the mid and late nineties and in between helping Fairfax to establish its digital classifieds businesses for both B2C and B2B.


Michael.Padden(at)team.telstra.com

Michael Page, Chairman, Net Ventures

He completed a Bachelor of Economics & Accounting whilst working in Belgium for AIESEC International as the Director for Asia Pacific. Once back in Australia, he established Trade Asia, consulting to Australian companies exporting to the Asian marketplace. Michael was then offered a Directorship in DUNE Ceramica, an Australian green-field investment by a Spanish-multinational, for which he developed business opportunities domestically and through the Pacific and Asia.

In 1997 Michael founded Net Ventures, Australia's first and longest serving company in the on-line video space in Australia, where he has delivered numerous award-winning online-video enterprise platforms for media companies, universities, museums / galleries and blue-chip companies in the Asia-Pacific and UK.

Michael Shafran, Product Manager, Lonely Planet

Michael Shafran joined Lonely Planet as Mobile Product Manager in December 2008, where he has been responsible for the deployment and commercialisation of the travel company's mobile products, including the Lonely Planet m-site (m.lonelyplanet.com) and its Mobile Phrasebooks and City Guides.

Prior to joining Lonely Planet, he worked for Sydney-based mobile marketing agency Communicator, and earlier launched yourRestaurants and yourBars for mobile and online for HWW, now part of the mobile offering for NineMSN. He's lived both sides of the digital divide, having also served as a noted food and travel journalist for such magazine titles as Delicious, Vogue Entertaining + Travel and GQ Australia, and still keeps his fork and knife warm as a reviewer for The Age Good Food Guide.

Michael.Shafran(at)lonelyplanet.com.au

Michael Stoddart, Evangelist, Creative Solutions, Asia Pacific, Adobe

Michael Stoddart is Evangelist for Adobe’s Creative Solutions. His role requires him to be the front man for Adobe’s enormously popular Creative Suite 5 across Asia Pacific, where Michael’s knowledge and animated presenting style have built a significant following among the creative and business community.

Initially trained as a designer, Michael was a publishing consultant before joining Adobe and uses this previous expertise to a great extent in his current role.

The positions he has held over the last ten years at Adobe have been marketing and sales management focused, placing him at the cutting edge of customer interaction. This provides Michael with a deep understanding of the challenges and requirements of Adobe’s customers, and an ability to solve for their needs.

Michael has been heavily involved in helping regional publishing customers transition to the Adobe Creative Suite as these products have developed and evolved. He is now working with Adobe's media partners to help them to take advantage of exciting new media design, workflow and output opportunities presented to them through the features of the latest Creative Suite.

Michael has a firm opinion that we are at the beginning of a major change cycle in media production and consumption, one that will reinforce the value of a company brand. The near future will re-value traditional skills of typography, color, layout and design while adding new media requirements of interactivity, information architecture and interface experience. Having the opportunity to work with Adobe’s broad range of customers, from individual designers through to large organizations, Michael is in a position to be able to help them realize their creative visions.

Michela Ledwidge, Managing Director, MOD Films

Michela Ledwidge is an award-winning artist, entrepreneur and technologist who has worked at the cutting edge of media production since creating NSW's first website in 1993. In the UK she led technical development of the BBC's first online community system in 1998. She won Brilliant Digital Entertainment's Interactive Screenwriting Competition in 1997 (ten weeks in the headbin). She won the 2001 SIGGRAPH Web3D Art Prize (Horses for Courses) and in 2004 won a UK Invention award for 'remixable films' with which she founded the virtual studio MOD Films. In 2007 she was an architect on the BAFTA winning BBC iPlayer service. In 2008 she introduced Australia's first digital download service for feature film screeners and review copies (The Jammed). Michela received the inaugural 2009 Sydney Film Festival Peter Rasmussen Innovation Award for her body of work. In 2009 she designed and produced several mobile apps, produced the interactive side of dirtgirlworld (2010 AFI for Best Children’s Animated TV Series), and created the Remixable Media post-graduate unit of study for the University of Sydney. In 2010 Michela co-founded MOD Productions, a hybrid production studio in Sydney, creating multi-platform experiences for the Sydney Opera House (Detours and Destinations) and the UNSW iCinema Centre (ACO Virtual Orchestra).

michela(at)modfilms.com

Mick O'Brien, Operations Director, Eyeblaster

Mick has over 11 years online media experience from strategic management, ad serving technologies and media sales disciplines and has enjoyed senior roles at News Interactive (now News Digital Media), Excite Australia and 24/7 Media, and most recently as Operations Director APAC at Eyeblaster. Mick has been a pioneer in the Australian digital media landscape working with key brands and agencies to grow the overall online marketing expenditure.

Mick was the first to bring 3rd party video advertising technology to the Australian and New Zealand markets via Eyeblaster. Mick is a key industry figure in identifying market trends, developing convergent media strategies, ad standards and instrumental in rich media product development. Mick is now driving the expansion for Eyeblaster throughout Asia.

mick.obrien(at)eyeblaster.com

Nathan Birch, Director, Strategy and Commercial Intelligence, KPMG

Nathan joined KPMG in 2007 and heads up the commercial due diligence practice in Sydney. Nathan has over 14 years experience in market assessment and corporate strategy in the UK, US and Australia and offers market assessment and strategy experience that extends across most industry sectors .

Prior to joining KPMG in June 2007, Nathan was Head of Strategy and Convergence for Orange UK plc, a leading UK mobile and broadband operator. He was responsible for the integration programme between Orange Mobile and Wanadoo, Europe’s largest broadband ISP and portal. Under the Orange brand, the combined business was one of the first converged broadband, fixed and mobile businesses in the UK consumer market

Originally from a strategic consulting background Nathan has extensive experience in an advisory and commercial due diligence capacity. Previous assignments include new market entry strategy, market appraisal and business due diligence across a range of sectors.

Neil Ackland, Managing Director, SoundAlliance

Neil Ackland, MD of SoundAlliance, is a pioneer of niche social media, understanding how to communicate and engage with a target audience, and blending this with commercial savvy to convince leading brands to engage with their audience.

Neil joined Sound Alliance during its start-up phase in 2000, when it was running a single site, inthemix. Combining his love of music, the internet and the sales and marketing skills he picked up after years in the events business, Neil soon developed the commercial arm of Sound Alliance and expanded the company’s properties to include FasterLouder (2004) aimed at rock music fans, and later SameSame (2006), an online destination aimed at the Gay and Lesbian community.

Under Neil’s leadership, Sound Alliance, which started out as a great way to enjoy new music, get tickets to gigs and meet new and interesting people; has grown to be Australia’s largest independent online publisher. He has been a key creative force in driving the expanded SoundAlliance portfolio and continuously seeks new opportunities for Sound Alliance either in online properties or building on the successful model they have created.

will(at)einsteinz.com.au

Nic Cola, Chief Operating Officer, Fairfax Digital

Nic Cola is Chief Operating Officer at Fairfax Digital. Fairfax Digital publishes more than 30 websites and reaches over 16 million unique browsers and 700 million page impressions per month. Nic is responsible for the operating divisions of Media, Classifieds and Online Transactions.

Nic has been with Fairfax Digital for over 10 years, in a variety of roles including Director of News, Information and Entertainment, where he was responsible for Fairfax’s market leading digital news business (online at the smh.com.au and theage.com.au), Media Sales and Digital Entertainment business across Fairfax Digital and General Manager of Online Classifieds.

MPerry(at)fairfaxdigital.com.au

Nick Bolton, Head of Marketing, Viocorp

Since Nick ran his first webcast in 2000, he has managed several hundred webcast productions for most of the top corporates in Australia. Nick was an Account Director for a leading healthcare advertising agency in London for 5 years, winning two Gold Medals at the Pharmaceutical Marketing Awards for Direct Mail campaigns.

Nick joined Viocorp in 2005 and is dedicated to the principle of "stress free" Internet broadcasting. He firmly believes that the company's "Viostream" platform will, at last, make it viable for clients to publish their own digital media easily. With both the drive and experience required to truly illustrate the latent benefits in rich media, Nick has a real understanding of the key factors surrounding Internet Broadcasting. Nick can dispel most myths surrounding the implementation of digital media publishing within an organization or beyond.

Nick Cummins, Creative Director, Sputnik Agency

After completing a Bachelor of Graphic Design with a major in Advertising, Nick spent 11 years working in some of Melbourne’s most prominent advertising agencies, including J. Walter Thompson, Grey and Young & Rubicam. In 1999, he left mainstream advertising and co-founded Sputnik Agency, one of Australia’s first online agencies. Although digital advertising was in its infancy, Nick was excited about its potential and seemingly endless possibilities. His passion for advertising, design and the digital realm continues today and he has spoken at a number of digital conferences and regularly comments on the industry to the trade press.

Over his career, Nick has worked with a wide range of national and international clients. Just some of the names include Nintendo, Miele, Converse, Cadbury Schweppes, SEEK and Hewlett Packard. He can be credited for a swag of awards, among them Gold and Silver Folios, an AWARD Pencil and an impressive collection of MADCs, and has been called upon to judge many industry awards.

Nick’s claim to fame is that he can sing the theme song to the TV show ‘Flipper’ in Dutch.

Nick Gonios, COO, Head of Community Development and Co-Founder, 3eep

COO, Head of Community Development and Co-Founder of 3eep Pty Ltd

Nick is responsible for managing all business operations, which encompasses building relationships with business partners and customers as well as working with the sales and marketing teams to build awareness of social media issues and trends. Nick’s focus on driving core usage and positive outcomes for specific communities is fundamental to 3eep and any business going forward.

Nick brings over 16 years of web strategy and commercial experience from both large multinational IT and web companies, including Microsoft, Fujitsu, OpenText, Gartner and HotHouse Interactive, and local start ups, including Peakhour and Smooth Mobility.

Nick Hodge, Professional Geek, Microsoft

A Professional Geek for Microsoft, Nick has over 21 years of IT industry experience in a variety of sales, technical, management, semi-marketing and strategic roles. Excellent presenter, prolific communicator and closet workaholic.

Online since 1987, working with the Internet more years than there have been browsers, I have a strong belief that the current revolution of connection, collaboration and communication is going to have dramatic and unforseen effects on the human condition.

After a 6 month sojourn from the industry, I've seen the world from a different perspective: and have joined Microsoft as I think the software company has the best chance of being at the cornerstone of the forthcoming revolution of technology.

Known as a dynamic presenter of technology to all sized audiences, I love to inspire people by showing them "shiny new things" that will change their life, organsiation, community and business.

My "life ethos" is to be a catalyst in melding technology with people and organisations. A strategic integrationist; a communicative technologist; a modern day renaissance man with an eye to the future of all things digital.

nhodge(at)microsoft.com

Oliver Weidlich, Mobile User Experience & Usability Specialist, Ideal Interfaces

Oliver draws on a background in psychology, experience in usability and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions. He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile devices, portals, applications and content. Oliver has consulted to clients such as; Hutchison, Optus, Telstra, ninemsn, ABC, and RPO.

As part of the local mobile industry Oliver is playing a key role in the design and project management of the Australian Mobile Phone Lifestyle Index, which looks at mobile content usage in the local market, a project on behalf of the AIMIA Mobile Content Industry Development Group. He also co-hosts Mobile Monday Sydney, a mobile focused networking night.

In addition, Oliver is a judge, author and speaker on the mobile customer experience.

oliverw(at)idealinterfaces.com.au

Peter Birch, Managing Director, 4th Screen Advertising, Mobile Embrace

Peter Birch leads 4th Screen Advertising, the mobile advertising arm of Mobile Embrace Ltd.

4th Screen Advertising is one of the fastest growing premium mobile advertising networks in Australia, delivering targeted advertising solutions that run on the biggest and best mobile applications and mobile websites here in Australia and around the world.

Prior to joining Mobile Embrace Peter held a number of senior management roles within the digital arena including Head of Digital Sales at the MCN (Multi Channel Network), Head of Digital at Network Ten and 15 years at ITV, the largest commercial television network in Europe, where he was Head of Interactive, running their Mobile, Interactive TV and Enhanced TV sales arms.

At the forefront of mobile marketing and advertising in Australia, Peter has a unique blend of experience spanning TV, Online, Mobile and Interactive sales.


Email: peter.birch(at)mobileembrace.com

Peter Crowe, CEO, Corvus

Peter has held a variety of management, product management and sales roles in online and print media over the last 20 years.

Peter is the CEO of Corvus, a boutique consultancy helping businesses increase profits, customer acquisition & conversion rates and lift business operations efficiency.

Previously as CEO and co-founder of Life Events Media (publishers of the Quotify.com.au information and referral network) Peter was responsible for company's product, sales, and marketing strategy and execution. Launched in
2006 Quotify directly connects consumers searching for quality trade professionals with companies searching for consumers. The consumer proposition is based on choice and is enhanced with a closed loop rating system

Prior to founding Life Events in 2006 he held numerous positions with Yahoo! Australia & NZ. As Head of Search Peter was responsible for the local development, monetisation, distribution and marketing of Yahoo! Search and the Yahoo! Local Search.

Prior to joining Yahoo! in 1999, Peter worked with a variety of Australian print publishers in roles as Publisher and Sales Manager.

Peter McAlpine, Senior Director, Education, Asia Pacific, Adobe

Peter McAlpine is Senior Director, Education, for Adobe Asia Pacific, leading Adobe’s strategic contribution to educational institutions and government ministries across thirteen countries as diverse as China, India, Australia and Korea. Peter began his working life as a secondary school teacher and still maintains the passion for education instilled in him from those early days.

“As an educator, I am very excited by the leadership role many countries across Asia Pacific are playing in unlocking the potential of students through the Digital Education Revolution. Adobe has been a leader in this domain through our work with the departments of education, secondary and tertiary institutions. It is really exciting to see students using our software to revolutionize the way they communicate and present their ideas.”

Peter has an extensive career spanning 18 years in the IT industry and brings a wealth of knowledge to Adobe. He was previously Managing Director of Borland ANZ and later the Borland South Asia region. Peter joined Borland from PeopleSoft where he held the position of Southern Region CRM Manager. Prior to PeopleSoft, he spent three years at PictureTel as Sales Director and later Managing Director Australasia and before this he held the positions of Southern Region Director and National Sales Director for Novell Australia over a four year period.

Rachel Dixon, Head of Enterprise & Client Services, Viocorp

Rachel is among the most prominent of Australian experts on online and mobile media. Her professional background encompasses film, television and new media production, IT and telecommunications.
For the past decade Rachel has been working with enterprise clients implementing streaming and downloadable media solutions, for major clients such as BigPond and News Limited.

Through her consulting business Handshake Media Rachel has worked on large projects reviewing digital content usage in government, as well as government broadband policy, and government funding policies for film, television and new media.

Rachel has also been a member of the Industry Leaders Group for the Digital Content Industry Action Agenda, and a member of the Working Party on Innovation in the Film and Television Industry, which established FIBRE, a pioneering broadband service for the film and television industry. She is a judge of the International Emmy Awards and the Digital Emmy Awards, and has also chaired the judging of the AIMIA Awards. In 2008 she was a delegate to the Australia2020 Summit.

Richard Parker, Head of Digital, Edge

Richard Parker is a thinker and strategist who has worked across web design and build, social media, eCRM, online marketing, email marketing, search, customer magazines, sales promotions and DM. He believes in telling stories about brands and using content through multiple channels to drive business objectives. He also believes in making his clients look good, and having a good time.

Parker recently joined strategic content agency Edge as Head of Digital, based in the Sydney office. He works across all Edge clients including Australia Post, NAB, Colliers International, St. George Bank, Carnival Australia and Sportingbet.

Parker relocated to Sydney after a 12-year stint in the UK where he was strategy director and co-owner of integrated marketing agency, Better Things. Before that, he was a brand storyteller at the UK’s leading content agency, Story Worldwide, and at strategic content agency, Seven.

During is career he has worked with a large number of businesses across multiple sectors, including ASOS.com, Coca-Cola, Coutts, Direct Line Insurance, Duchy Originals, Estée Lauder, Fortnum & Mason, Johnson & Johnson, Karen Millen, Links of London, Medicins Sans Fontieres, Norwich Union, Oasis, Reed Elsevier, The Open University, RAC, Trader Media Group, Vision Express and Waterstones.

Richard Salter, Creative Director, Webling Interactive

Rick has over 15 years of experience in digital creative, specializing in exceptional brand experiences for the web, mobile and social media.

As Creative Director of Webling interactive, Rick has helped deliver a diverse portfolio of mobile, viral and social media strategies and executions for brands such as Coles, Channel 7, ING, Commsec, Palmolive, Random House, CCA, Movie Network and Ferrero Australia including the Tic Tac Shake & Share App; a mobile-driven viral campaign with over 1.6 million downloads worldwide and growing.

Rick's primary aim is to find relevant and effective ways to engage, surprise and delight consumers and fully exploit digital’s ever growing potential to build and grow successful brands.

rick(at)webling.com.au

Richard Slatter, General Manager, Wotnews

Richard Slatter is General Manager of wotnews.com.au, one of Australia's most poplular online news monitors and search engines.
Operating for a little over 12 months Wotnews monitors, indexes, organises and analyses news from thousands of mainstream publishers as well as blogs, company newsletters and government and industry news sites and feeds.

This huge coverage of Australian news combined with personalisation and analysis features makes Wotnews a great tool for share traders, PR and sales professionals - in fact anyone serious about staying on top of the news.

Richard has some 14 years experience working across web, IT and advertising starting out as a designer for a small games developer in Vancouver in 1995 and more recently working for Deloitte's wholly owned web development and e-marketing agency, Eclipse, as a senior manager.

richard(at)wotnews.com.au

Richard Spencer, Executive Director & CEO, TWO Social

Spencer has been an Executive Director and the Chief Executive Officer of Daemon Group since 2003. Prior to founding Daemon Group, he was Senior Vice President, Global Marketing and Interactive with TMP Worldwide and before that, Global Head of Marketing for Michael Page International

To read some of Richard’s insights into the online environment visit:
http://daemongroupblog.com/

About TWO Social
TWO Social is a social media business which works with companies and organisations to better understand the social web, plan how they can best engage with the medium and how to track the real rewards and ROI from this.

Ricky Sutton, Head of Video, Fairfax Digital

Ricky Sutton is Head of Video at Fairfax Digital, where he and his 22-strong team provide news, sport, entertainment and business video to more than six million Australians.

Ricky has been a senior journalist for more than 20 years during which time he has run the news desk of the world’s best-selling paper, launched and run several of Australia and the UK’s largest and most profitable websites and worked as an advisor to multiple media CEOs.

His businesses combined have more than 11 million readers and generate more than $20 million-a-year from advertising, subscription and transactions.

ricky.sutton@fairfaxdigital.com.au

Ruchir Punjabi, Managing Director, Langoor

Ruchir is serial entrepreneur who started Langoor as his third venture in mid 2009. Langoor is a digital agency which specialises in web development and digital strategy. In the digital world, Ruchir has consulted and worked on a few hundred projects including projects for Politicians, ASX listed companies, NGOs and Small Businesses alike. Currently, he is busy growing the business with plans to set up a Research & Development arm of Langoor in India. He is also a committee member for the AIMIA NSW National Executive.

Ruchir is also known for his work on Youth affairs in Australia. He is the Chair of the Australia India Business Council (AIBC) Young Professionals and sits on a few other Boards including the AIBC NSW Management Committee, International Advertising Association's Young Professional Chapter Committee amongst others. Ruchir is a former President of the University of Sydney Union and has served on numerous other Government and Non-Government Committees and Boards. He was also one of nineteen young Australians invited for lunch with Prince William by the Governor General in early 2010.

Sarah Cornhill, Director - Healthcare, Burson-Marsteller

Sarah Cornhill leads the Australian healthcare team at global PR consultancy Burson-Marsteller and has extensive experience in a range of healthcare communications specialties, including issues management, media relations, stakeholder collaborations and key opinion leader development.

In Sarah’s 11 years of full-time PR experience, she has also worked in areas including infrastructure, media and travel. Sarah was one of Australia’s most awarded public relations professionals during 2005 to 2007, having led teams that won major awards or commendations, including Asia Pacific PR Week’s Campaign of the Year.

Prior to joining B-M she worked in the healthcare arena in London for almost five years, spending nine months on secondment as a Product Manager in GlaxoSmithKline’s UK vaccines team. There she was responsible for managing two product brands and also led the vaccines team in managing their professional education program and redesigning the team’s key opinion leader program.

Prior to her UK experience, Sarah worked at Porter Novelli in Australia where her clients included the Australian Federal Government’s health department, BreastScreen Australia and the National Asthma Campaign (now National Asthma Council).

Scot Ennis, Director, SwitchedOnMedia

Scot Ennis is one of the Co founders and directors of Switched on Media, Australia’s leading search and social media agency. He has delivered improved business results via Search and Social Media for the ABC, Flight centre, Cochlear, Virgin Music, Canon, Paypal, NRMA and a plethora of other businesses across a 10 year career. Prior to Switched on Media, Scot spent 5 years in brand marketing at P&G and 2 years as the Senior Marketing Manager for eBay.

scot(at)switchedonmedia.com.au

Scott-Bradley Pearce, Director and Owner, One In Ten

Scott-Bradley Pearce is the Director and owner of One In Ten Productions, a Sydney based digital media consulting business specialising in digital video and IPTV. Scott has been working in the digital industry since the launch of both the IBM PC and Apple Macintosh. He was there before the digital big bang, before the beginning of time as we know it: before Netscape.

Scott has the unique role of being involved in high level strategic planning whilst still remaining hands on with the implementation of deployments. Today he works with client’s business strategy teams to extend brands, with a specific focus on the development of effective video strategies that reflect the best practice for IP video.

scott(at)oneintenproductions.com.au

Scott Johnson, Chief Marketing Officer, mnet

Scott advises some of the larger new media and IT&T brands on mobile strategy including Seven Network, Y!7, Warner Music, and Austereo. Scott has a passion for technology and has led many high profile new product launches in Australia for companies such as News Digital Media and Singtel Optus. Scott holds a Bachelor of Applied Science (Computing Science) as well as an MBA (International Business) and is recognized as a Certified Practicing Marketer by the Australian Marketing Institute.

scott.johnson(at)mnetcorporation.com

Scott Porter, CEO, BlueArc

As CEO of BlueArc, Scott combines strategic business and financial acumen with a passion for digital technology.

Scott fosters a culture of creativity and collaboration at BlueArc to inspire innovative digital solutions for BlueArc clients across a range of industries including Retail, Construction, Media, FMCG, Not-for-Profit and Tourism.

Passionate about using technology to deliver real business value to clients, Scott provides thought leadership in the areas of digital strategy, web content management, ecommerce and online marketing.

With over 20 years experience in digital communications and the technology industry, Scott has contributed to the success of multinational companies, including Microsoft. As Director of Microsoft OEM Business, America’s (North & South) and South Pacific Regions, Scott implemented innovative business development programs which ensured the consistent and long-term growth of the business in more than 20 countries.

Prior to Microsoft, Scott worked for Lotus Development, UK Regional Headquarters, in a variety of senior management roles across sales and marketing.

Scott is a former NSW Board member of the Australian Interactive Media Industry Association (AIMIA) as well as the past Vice Chairman on its Industry Development task force.

Simon Goodrich, Managing Director, Portable Content

Simon is co-founder and Managing Director of Portable, a digital studio with offices in Melbourne and New York. Portable has grown to be internationally recognised as one of the most innovative companies in its field, creating products such as the Portable Film Festival, the world's leading online film festival, and Portable Shops, an online e-commerce service for fashion designers. Clients include Adobe, Getty Images, Red Cross and the AFL Players Association.

Simon is the National President of the Australian Interactive Media Industry Association, the country's digital peak body. He is also a judge and Australian Ambassador for the US based Webby Awards, the Oscars for online. Simon sits on the board of Design Victoria, the Victorian Government initiative to promote design in industry. He has been recognised as one of Australia's leading entrepreneurs under the age of 30 by Anthill Magazine.

Tim Cheng, Creative Director - Digital, Euro RSCG

An award winning creative director with over twelve years experience in interactive advertising and online design, with an emphasis on 360° integration. Tim is the Digital Creative Director for Euro RSCG Australia.

Tristan Place, Vice President of Sales & Strategic Partnerships, KIT Digital

Tristan oversees KIT's regional sales, business development and partnerships operations, providing strategic, technology and content services for video commercialistation solutions. Tristan is a founding employee of the company (nee ROO Media) and has provided end-to-end IP video solutions for many of Australian and US media, publishing and production companies for launch and commercialization of their video platforms.

With extensive experience in creating, deploying, measuring and monetising IP video services, consumer engagement strategy for video destinations, digital video asset management , licensing & content syndication he has delivered solutions for News Digital Media, Sensis, Spotzer, SBS, XYZ Networks, Network Ten, ABC, TABCORP, ESPN STAR, Verizon, AP, Reuters, Gillette, Sony and many others.

Tristan has been working in online in Australia and the US for over ten years. Prior to KIT, Tristan has held business development and sales positions with Fairfax (F2) and Monster.com and Propaganda.

Vicki Lyon, Managing Director, SpotXchange

A highly experienced and accomplished media professional, Vicki Lyon is Managing Director of SpotXchange for Asia Pacific. She was appointed to launch and expand SpotXchange’s footprint throughout the Asia Pacific region. SpotXchange is currently the largest global marketplace of video ad inventory, reaching more than 110 million unique visitors each month in more than 20 countries.

Prior to joining SpotXchange, Vicki was responsible for launching ad network, Tribal Fusion to the Australian market. This was an enormous success and the company is now ranked 3rd in market. Vicki has also worked at FPC Magazines, commercializing and integrating online titles including Vogue and Taste. In South Africa, Vicki pioneered the online and mobile media industry while working at Tiscali one of the country’s leading ISPs.

Vijay Balachandran, Senior User Experience Architect, Fairfax Digital

Vijay is a Senior User Experience Architect at Fairfax Digital. Currently, he is working on product development for Fairfax Digital's classifieds businesses, including Drive, Domain and Mycareer, championing the user experience for each brand's corresponding trade and consumer applications. For the past 6 years, Vijay has worked in the industry as a usability specialist and a project manager. In consulting roles, he has directed user experience projects across a diverse range of industries, including finance, travel, media, energy, telecommunications, not-for-profit and government organisations.