SPEAKERS BUREAU

Adam Ferrier, Consumer Psycologist, Naked Communications

Adam Ferrier is a Consumer Psychologist and Planning Partner of Naked Communications. He graduated university with degrees in Commerce and Psychology and by a strange twist of fate began his career as a Forensic Psychologist. Adam worked in a maximum security prison and private practice, assessing levels of dangerousness of inmates. He then made the natural move to marketing consultancy, working for Added Value. Here Adam switched his interest from understanding criminal behaviour to consumer behaviour. He completed his Clinical Psychology Thesis in 'Identifying the underlying constructs of cool people', and for a short while was a global cool hunter.

Continuing the slide from the moral high-ground Adam joined Saatchi & Saatchi as a Strategic Planner. Here he worked with clients such as General Mills and Lion Nathan, and also invented a bestselling psychological board game - called The Analyst.

In 2004 Adam moved to become a founding partner of Naked Communications in Australia. Naked works with clients such as Bigpond, Unilever, George Western Foods, Coke Cola and Mattel. In the last 4 years Naked has turned the communications world on its head and has won a collection of industry awards and client accolades. Naked was 2007Adnews Agency of the Year.
Adam is a regular media commentator and conference speaker.

Alan Jones, Chief Hindsight Officer, doingwords.com

I'm an online product guy with a background in communications, product management, editorial and creative marketing.

In 1995 I established Doing Words as a consultancy, and over the years it has quietly gone about its business as I've co-founded startups and worked for larger companies such as Microsoft, Yahoo! and News Digital Media.

My work includes product strategy, community-building, marketing communications, content licensing, and the leadership of product, creative and technical teams. My clients are typically startups and the investors who back them. My LinkedIn profile is at http://linkedin.com/in/alanjones.

In the past I've presented at AIMIA and SlatteryIT events on topics including mobile content, content distribution and licensing, social media, marketing communications and copywriting. I also served a year on the AIMIA federal executive a few years ago.

alanjones(at)doingwords.com

Alex Littlejohn, President APAC, Adconion Media Group

Alex Littlejohn heads up APAC operations for Adconion Media Group, the world’s largest independent content distribution and monetisation platform, and oversees the structure, strategy and operation of Adconion Media Group’s four distinct business divisions, comprising Adconion Direct, Joost, RedLever and Adconion Platform Services.

In Australia, Adconion Media Group’s network currently reaches ¬60 percent of the national online population on a daily basis. Alex’s leadership and vision have steered outstanding results for the company since he launched the local operation nearly four years ago.

Promoted from his role as UK Commercial Director for Adconion in order to open the Australian market, Alex’s early tenure has been strong. He has overseen substantial year-on-year revenue growth and nurtured Adconion Media Group’s presence across Sydney and Melbourne to now employ 80 full time staff. The company is recognised as one of Australia’s fastest growing digital businesses and in 2009 analysts Frost and Sullivan pronounced Adconion Media Group as the Australian “Ad Network of the Year’.

Alex is a member of the IAB Australia Board and was a founding board member of IASH in the UK and Australia.

He has experience in senior management positions across Europe, the United Kingdom and Australia in sales, media and ad operations. Alex was the European Sales Lead at AdLINK in the UK then became the European Director of Business Development at DrivePM/Atlas where he was further promoted to Director of Operations during the acquisition by aQuantive.

Visit www.adconion.com/au

alittlejohn(at)adconion.com

Andrew Apostola, Co-Founder & Creative Director, Portable Content

Andrew Apostola is one of Australia's leading cross media producers and entrepreneurs. He is the co-founder of Portable Content, a digital studio that creates and transforms real world concepts into innovative cross platform projects and businesses.

In 2006 he created and launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. Since then, the Portable Film Festival has evolved to become an international innovator in online film with its contributors spanning over 30 different countries and boasting several Oscar nominees. In 2007 he developed the Portable Screen Academy, an incubator and training academy for emerging interactive producers that now has major presence in Singapore, New Zealand and Australia.

andrew(at)portablecontent.com

Andrew Burgess, Digital Solutions Director, Next Digital

Andrew brings substantial commercial and information technology experience in roles across the banking and finance, telecommunications and automotive industries.

Andrew leads the Digital Solutions service line at Next Digital. He has been immersed in new media, internet technologies and leading online projects for over a decade.
Over this period, Andrew has helped many leading enterprises including Telstra, Ford Motor Company and News Digital Media improve their online capability. Andrew advocates for technology as an enabler of useful user experiences.

Andy Jamieson, Partner & Innovation Director, SwitchedOnMedia

Andy Jamieson, Partner and Innovation Director, leads search strategies in the channels of search engine optimisation (SEO), pay per click (PPC) marketing and the combined technical scope of social media marketing (SMM) and Facebook advertising.

Andy spent six years at eBay and Fairfax Digital, leading search and online creative campaigns, global affiliate marketing channels and new distribution deals. He built the search strategies of household brands such as eBay.com.au, MyCareer.com.au, Domain.com.au and Drive.com.au. Today he is a guest lecturer at UTS Ad School and speaks at industry events such as Search Engine Room, Search School, CeBIT.

andy(at)switchedonmedia.com.au

Anthony Goldman, Director of Marketing & Development, Next Digital

Anthony brings over 15 years experience in integrated marketing and advertising, having worked with some of Australia’s top agencies including Leo Burnett, George Patterson Bates, Wunderman and JWT.

He has developed and implemented successful marketing campaigns for recognised brands including Ford, National Australia Bank, Nestle, Sensis, Village Roadshow and Lenovo.

At Next Digital, Anthony is charged with working with our team and clients to develop integrated marketing programs and identify opportunities to maximise the digital marketing channel.

Speaking Topics:

The future of digital marketing
Integrated Marketing
Marketing Effectiveness

Anton Sher, Director, Front Foot

Anton is a Director of Front Foot Media Solutions. He has been in the the mobile industry since 2001 and has created, managed and marketed some of the most successful mobile content in Australia.

Whilst at Front Foot, Anton has delivered quality digital solutions for companies such as Electronic Arts (EA), Sky Channel (Tabcorp), Telstra, and VHA.

In previous roles, Anton has managed the launch of the world's first live mobile Cricket TV channel, Australia's first 3G Sport and live scores site, plus many other mobile products and services.

Front Foot leverages its world-class proprietary technologies - Synapse and ATRIUM - to deliver quality solutions to complex requirements, specialising in mobility. They are winners of both the 2010 and 2009 AIMIA Awards for Best Mobile Product, and are featured in the Australian Technology Showcase.

Ben Liebmann, Vice President, Freemantle Media

FremantleMedia is one of the world's largest international creators and producers of entertainment brands - owned by RTL and forming part of the Bertelsmann Media Group.

As Vice President of Licensing, Ben is responsible for the development and commercialisation of FremantleMedia properties off-screen in areas such as online, interactive television and wireless, as well as more traditional ancillary rights businesses including brand licensing and sponsorship, live entertainment, gaming, brand funded entertainment, consumer products and merchandise.

The FremantleMedia Enterprises portfolio encompasses both wholly owned and managed properties including Australian Idol, Neighbours, The Biggest Loser, Project Runway, Australia's Got Talent, The Price Is Right, MasterChef, The Farmer Wants A Wife, Australia's Next Top Model, Star Trek, CSI, The Godfather, Tintin: The Movie, Gladiator, Forrest Gump, Grease, Footloose, So You Think You Can Dance and Merlin.

Prior to joining FremantleMedia in May 2007, Ben established himself as a leading digital media and content specialist, working with companies including Warner Music Group and Vodafone.

Ben holds a Bachelor of Commerce majoring in Marketing and Business Economics from the University of NSW.

Bernie Johnson, Director, Adrenalin Media

In 2001, armed with a passion for big brands and online marketing, Bernie Johnson recognised the potential for Australian digital marketing to be at the forefront of the world in terms of innovation, technology and customer engagement. He established digital media agency Adrenalin Media in the same year and is currently a Director at the company.

Before this, Bernie held investment banking positions at Credit Suisse and Deutsche Bank in the UK where he managed a number of IT projects across London and New York.

In 2010, under Bernie’s leadership, Adrenalin Media was announced as a finalist in two separate categories in the Australian Digital Industry’s most prestigious awards, the AIMIA Awards. In the previous year, the company was nominated as a finalist in the B&T Awards for “Digital Services Company of the Year”.

Bernie holds a Bachelor of Business (Marketing) from the University of Technology Sydney and is currently completing an MBA through the Australian School of Business (UNSW).

At Ad:Tech Sydney 2010, Bernie chaired the session “Successfully Transferring Offline Retail Experiences & Practices To The Online Environment”.

Brad Howarth, Founder and Director, Lagrange Communications

Brad Howarth is a journalist, author and public speaker on the topics of innovation and entrepreneurship, technology, marketing and the environment. He has contributed to many leading magazines, newspapers and websites in Australia over the past 15 years. Brad is formerly a senior writer with the business magazine Business Review Weekly, where he held the positions of both Information Technology Editor and Marketing Editor.

Brad became a freelance writer in 2004 and has since covered a wide range of topics, including technology, marketing, entrepreneurship, entertainment, and foreign affairs. Amongst the various publications he has contributed are The Australian Financial Review, The Sydney Morning Herald, B&T/Digital Media, Rolling Stone Australia, and Men’s Style Australia. He has also been a contributor to the US-based publications BusinessWeek and Red Herring and the UK newspaper The Guardian. Brad has interviewed many of the world’s leading thinkers in marketing, technology, and entrepreneurship.

Brad is the author of the book Innovation and Emerging Markets – Where the Next Bulls Will Run, which is a study on the issues confronting emerging Australian technology companies as they strive to commercialise their innovations.

Brian West, Managing Director, Burson-Marsteller

As the Managing Director of the Australian office of global PR consultancy Burson-Marsteller, Brian West has almost 30 years of international experience in corporate and public affairs and issues/crisis management.

Brian has worked in a number of high-profile companies including a decade in-house for Comalco Aluminium Limited and CRA Limited (now Rio Tinto), before becoming a consultant for over 18 years for small, medium and large companies. During this time Brian ran the Australian and Asia Pacific operations for a global consultancy for more than 14 years.

Brian has also spent time at the Australian Rugby Union (ARU) as General Manager – Public Affairs and Communication and has significant experience in investor relations for listed companies. To add to this Brian has supported a number of takeover offers and defensive plays for investment bankers and individual companies; worked for finance and wealth management companies; and undertaken consumer education campaigns for the Commonwealth and State Governments.

In the area of issues and crisis management, Brian has managed the communication and relations programs with governments, media, unions, customers, employees and local communities during some of Australia’s highest profile incidents. He also project managed one of the largest company mergers in the history of the Africas, Middle East and Asia.

Bridget Candy, Director, Burson-Marsteller

Bridget Candy is a communication marketing professional with more than ten years experience across a broad range of leading consumer focused clients.

Bridget is Director of the Brands team at Sydney office of global PR consultancy Burson-Marsteller. Her wide ranging experience means she is an expert when it comes to brand awareness, experiential marketing, corporate communications strategy and counsel, crisis management, media relations, sponsorship leveraging and event management. Bridget has extensive knowledge in document/collateral production including the design, writing and delivery.

Bridget has also worked as the PR Manager at Pernod Ricard NZ. While there she worked with the marketing team to develop strategic brand plans for 14 core brands and was also involved in the successful launch of four new brands to market, one of which rocketed to the top five of its segment within six months.

Before that Bridget worked for Oxygen Business Solutions, an Australasian SAP consulting firm, where her focus was developing and delivering the company's major marketing and communications plan and developing strategic partnerships. Previous to this position she was based in London where she worked for global PR firm Financial Dynamics for a number of years, specialising in M & A communications and stakeholder messaging.

Cairo Walker, Director of Digital, Arnold Furnace

Right before coming to work at Arnold Furnace Cairo was in the Masai Mara, the deserts of Rajasthan and the jungles of Malaysia helping WWF set up their online systems. Before Australia Cairo was client-side, as the Online Services Manager for New Zealand’s biggest company, Fonterra. She finally found her calling at Arnold Furnace, starting at the agency as a Senior Producer and heading up the Digi Department in just over 1 year. What a legend!

As well as leading the Digital team and acting as Mother Hen to an excitable brood of producers, designers and developers, Cairo has become a crucial member of the Agency Management team. A top focus for her is to create a fun, flexible environment for her team to feel positive about, and grow in. With twenty years experience under her belt and the huge impact she’s made here, she’s basically never allowed to leave.

Carl Poplett, Business Development Manager, News Digital Media

In his role Carl is responsible for developing and managing News Digital Media's relationships with the key telecommunications carriers. Carl works closely with the carriers to maximise the distribution of News Digital Media's brands and content. He is also responsible for identifying and developing commercial opportunities with various handset manufacturers including Blackberry, Motorola and Nokia.

Since starting at News Digital Media in 2007, he has launched news.com.au as the primary news provider on the Optus Zoo mobile portal; launched an on-device deal with Motorola; brokered partnership agreements with Telstra and 3 to carry News Digital Media mobile sites, negotiated a deal that saw News Digital Media become a key content partner for the Optus iPhone launch and more recently launched the news.com.au app on Nokia's Ovi Store, which was the first news app to be release by Nokia in Australia.

Prior to joining News Digital Media, Carl held the role of Commercial Manager for Legion Interactive, Australia's leading mobile entertainment and marketing services provider, where he was responsible for the development of mobile content services and mobile marketing solutions for brands such as ACP, Foxtel, Harper Collins, NRL and Roadshow Films.

Carl is an active member of the AIMIA Mobile Industry Group.

anniepetersson(at)newsdigitalmedia.com.au

Carolyn Bollaci, Country Manager, AU &NZ, MediaMind

Carolyn boasts an extensive background in digital media in the Australian, UK and US markets. She has vast experience in client development and management joining Eyeblaster from News Digital Media where she was group sales manager. Prior to News Digital Media, Ms. Bollaci was group sales manager for ninemsn. At ninemsn she led a sales team in driving initiatives to achieve national sales goals and build on customer and partner relationships. Ms. Bollaci has also worked as an account manager for Microsoft in her native United States where she managed key advertising accounts on MSN, providing strategic marketing consultation and worked towards identifying additional revenue generating opportunities.

Claudia Sagripanti, Director, Venture One

Claudia Sagripanti was most recently Director of Mobile Communications for media agency investment network GroupM responsible for developing mobile solutions for brands. She is now focusing on the mobile retail/payments sector as principal of digital consulting and training business, VentureOne.

Claudia has been involved in the mobile industry since 2002, as co-founder of the Mobile Marketing and Advertising Awards. Since then Claudia focused on providing strategic advice, product development and business development assistance to media companies – specifically in mobile advertising and marketing, mobile content and related services, as principal of her own business, VentureOne.

Claudia has led a number of mobile industry activities, as founding chair of AIMIA’s Mobile Industry Group. In particular she co-ordinated the development of cross carrier and publisher mobile advertising guidelines. She has presented and chaired various conferences and graduate train ing programs on mobile marketing and advertising. Claudia is also a regular contributor to various marketing and digital media publications, and is regularly asked to comment on mobile issues.

Colin Cardwell, CEO, 3RD Sense Australia

Colin is co-founder and CEO of Australia’s leading Casual Games business. Casual games are the fastest growing sector of the video games industry and the sector will be worth US$2.25 Billion in 2008.

The business was established in 2001 and has offices in London and Sydney.

3RD sense works with agencies and brands to create game based advertising campaigns and their clients include NRMA, Nissan, McDonalds, HP, Nestle, Emirates, Smart Car, Intel, Wrigley’s, National Geographic Channel and more.

Prior to starting 3RD sense, Colin headed up the media sales team for digital TV games channel Playjam in London. At Playjam, Colin was responsible for the world’s first digital TV advergame campaigns. He’s delivered countless advergame campaigns since.

He now manages the team in Australia and is the driving force behind the massive growth of Fizzy.com

Colin has been speaking at conferences and events around the world for years. He is very comfortable in front of an audience and is both informative and entertaining with a raft of case studies to draw from

Craig Galvin, Founder & Executive Director, the white agency

Craig co-founded the white agency in 2003, quickly establishing it as one of Australia's preeminent interactive agencies. In the six years since launch white has won numerous creative and business accolades built on a foundation of innovation and world class digital work, working with some of Australia's largest and most successful brands.

Craig's experience across publisher and agency-side, and subsequent exposure to a diverse range of organisations' marketing objectives, provides a unique insight into the capabilities of digital in meeting a client's business challenges and ensures digital becomes the gateway between business, marketing, customers and prospects.

Prior to white, Craig's experience has been extensive and he is one of the longest serving internet specialists in Australia. Beginning at Ozemail in 1996, Craig was promoting the positive changes the internet could have for marketers long before companies had even dipped their toes into the water. From Ozemail Craig moved to Yahoo! where he was one of the first in the local team for the global internet success story, leading the sales team with passion and creating successful strategies for marketers.

craig.galvin(at)thewhiteagency.com.au

Damian Byrne, Managing Director, Traction

Damian has over 15 years experience in the communications and marketing field in both Europe and Asia, most recently as Regional Director of Digital and CRM with Arc Worldwide, based in Singapore. He joined MassMedia Studios in 2007 as Managing Director for Traction.

Prior to this he was working as Managing Director (Singapore) and Regional CRM Director (APAC) with Profero, and spent five and a half years with Wunderman in SE Asia as Client Services Director and Strategy Director for SE Asia in the Philippines and Singapore.

This experience has given him a wide-ranging experience in all aspects of digital and direct communications at both national and international levels across multiple channel and communication fields; both B2B and B2C.

He has worked on campaign planning as well as direct and digital strategic development for numerous clients, including multinationals such as Microsoft, Diageo and Canon. A key focus has been on the automotive and the communications field as well as consumer accounts such as McDonalds, SKII, Citibank and Hewlett-Packard.

Damian Smith, General Manager - Digital Media, TEN

Damian Smith joined TEN in July 2006 as General Manager, Digital Media. From 1998 until 2004, he held various roles with NASDAQ-listed search engine, LookSmart, including CEO in 2004.

Lwatharo(at)networkten.com.au

Daniel Young, Director, Burson-Marsteller

Leading the Australian digital team at the Sydney office of global PR consultancy Burson-Marsteller, Daniel Young is a specialist technology communications consultant. Daniel also leads the company’s Technology practice, delivering digital and communications advice and solutions to clients in a wide range of industries including consumer electronics, enterprise IT, healthcare and FMCG.

An active blogger, Dan keeps up to date with emerging social media trends, practices and tools. He helps clients in Australia understand the implications of these developments and works with them to develop strategies that engage target audiences via a broad array of digital, search and social media channels.

Dan’s experience spans corporate, consumer and B2B communications working for blue-chip companies with a primary focus on the technology sector. He holds a degree in Politics from the University of Liverpool.

Daren Poole, Chief Client Officer, Millward Brown

As Chief Client Officer for Millward Brown in Australia, Daren Poole leads the Company’s new business development and has national responsibility for Millward Brown client solutions including its online research service, Dynamic Logic, and media evaluation agency, Millward Brown Precis.

Daren brings 14 years of international experience to the role, having worked with Millward Brown in Australia, the UK, Europe and Asia. Prior to being appointed as Chief Client Officer, Daren was Managing Director of Millward Brown’s Sydney operations.

Joining Millward UK in 1996, Daren worked on a number of large accounts across European markets before moving to the Company’s Shanghai operations in 2000. From 2001 to 2005, Daren was based in Singapore and Thailand, servicing clients across South East Asian markets and establishing Millward Brown’s presence in Thailand.

Speaker Topics:
- Measuring brand equity and consumer trust
- Maximising advertising ROI.

Darren Winterford, Mobile Development Director, Creative Licence Digital

Darren has over 15 years experience in global FMCG marketing and the digital arena.

Brand management roles in both Australia and Europe highlighted the opportunity for brand engagement in the digital arena and mobile.

Establishing Creative Licence Digital in 2007, the focus has remained on bringing brand and mobile together, successfully working with blue chip brands like Mars, Roche, Westpac, and Hilton.

As a result, Creative Licence has enjoyed enormous consumer and B2B success, including one consumer application going #1 in 13 markets on the iTunes App Store and many other success stories involving FMCG field force tools, trade engagement programs and stunning consumer applications.

This mobile expertise, blended with consumer insight also led to the development and release of QuickerFeet, a leading edge location based services app for Australian retail.

www.creativelicence.com.au

darren(at)creativelicence.com.au

David Higgins, Innovations Editor, news.com.au

David Higgins is the editor of News Digital Media's news.com.au website and a former editor of Fairfax's SMH.com.au site. David began his career with News Limited as a reporter for The Australian before moving to The Sydney Morning Herald in 1997. In 2007 he returned to News Ltd as editor of news.com.au, which has a monthly audience of more than 3.7 million Australians.

A Walkley Award finalist in 1997 and 2007, David has covered a variety of rounds, including technology, business and general news. He is a former Herald deputy chief of staff and was the founding editor of the paper's BIZ.com and Radar sections.

David holds an MBA from the University of Technology, Sydney and is a member of the PANPA Digital Advisory Committee and the Advisory Board of the Australian Centre for Independent Journalism. He is a frequent speaker at media industry events.

mediainquiries (at) newsdigitalmedia.com.au

David McGowan, Business Director, Nomad

David McGowan’s role as Business Director at Nomad draws on extensive mobile industry experience with brands like Diageo, Nestle and Unilever, as well as previous roles with mobile leaders Communicator Interactive, Oxygen Interactive and telco Hutchison 3.

As a mobile solutions specialist David works to create strategic, design-led, mobile marketing solutions, relevant to the consumer and brand. This approach has acquired multiple marketing accolades including IEAA Grand Prix, Cannes Silver Lions, Australian Media Federation and Mobile Marketing Association awards.

Previous to the mobile marketing industry, David has worked in National Marketing roles with Microsoft Xbox and Atari developing comprehensive and integrated campaigns across retail, traditional and digital media.

Denis Masseni, Director, The sponsor-ed Group

Denis’ expertise – building digital businesses. You won’t find a more dynamic speaker in the digital space. Denis has underpinned his 10 year digital career with an extensive corporate background working with a number of multinational organisations such as Kodak, Diners Club, Bell South and US Office Products.

A part time lecturing role turned into a full time position as Program Director of the Master of Multimedia degree at Monash University in 2000. He went onto manage 2 further master’s degrees. He’s been hooked on digital ever since. Denis is now the Director of 2 digital businesses; NEWMEDIA People, a specialist recruitment practice and sponsor-ed, Australia’s largest developer of school websites, with a twist.

Denis continues his association with Monash lecturing Master’s students in units such as Multimedia & Society, Multimedia Product Development, Professional Practice for Design and Design Studio. He is a Champion of the Digital Ministry, blogs at thedigitalden.com.au and has been recently appointed to the AIMIA’s Education Committee.

Deniz Nalbantoglu, Managing Director, Webling Interactive

When Deniz started out in digital communications, modems were the size of small cars and everyone “online” knew each other by first name. After 16 years of senior posts in some of the biggest international and local interactive agencies and running some of the largest digital accounts in Australia, the only thing that has not changed is his passion for this medium.

Deniz feels equally at home with a leftfield consumer campaign as he does with the most sophisticated end-to-end business solution, and is fluent in the languages of business, marketing, creative, technology and account services. Deniz’s unparalleled digital strategy expertise joined with his strong involvement with all areas of business allows him to cover accounts from all angles and deliver best of breed innovative digital communications strategies to his clients across the web, mobile and social media channels.

Deniz has joined Webling Interactive as a founding partner in 2004, and small digital agency that started in a lounge room is now one of the top specialist players in digital space in Australia, with a focus on exceptional brand experiences via online, mobile and social media.

A shortlist of clients Deniz has worked with include: Microsoft, MasterCard, Coles, HSBC, CCA, Wizard Home Loans, Optus, ABN Amro Rothschild, ING Insurances, CommSec, Ferrero, Fuji Xerox, Telstra, Toyota, Sydney Opera House, Movie Network, Arnott’s, KIA, DHL, Channel 7 and many more.

deniz(at)webling.com.au

Dr Marisa Maio Mackay, Director, Complete the Picture Consulting

In her current role as Director of Complete the Picture Consulting, Marisa provides applied business research, strategy and analysis to businesses in the mobile, other digital, new technology and services industries. Marisa has been involved in designing, implementing and managing research projects that provide real insights for clients in these industries for almost 20 years.

She has been the author and co-manager of the AIMIA Australian Mobile Phone Lifestyle Index Survey (AMPLI), since it was first established 7 years ago. She also instigated Australia’s involvement in worldwide initiatives like the Worldwide Mobile Data Survey.

Her practical experience is complemented by a Doctorate in the area of forecasting demand for break through products and a Masters Degree by research in the area of branding. She is also a visiting research fellow at the University of Adelaide.

Marisa enjoys sharing with others the insights and case studies that are the result of her work (and life!) experiences. She has presented at local and international industry and academic conferences and workshops, and been published in a range of different journals.

marisa(at)completethepicture.com.au

Dr Sean Sands, Research Fellow, Monash University

Sean is a Research Fellow at the Australian Centre for Retail Studies within the Department of Marketing, Monash University. He has extensive commercial experience in retail, consumer and business based market research. Through his experience with TNS (New Zealand) and Chant Link & Associates (Melbourne) he has conducted a wide variety of research in industries such as retail, finance, government and pharmaceuticals. His current research projects include: the study of how on-line search impacts off-line shopping, assessing the contribution of retail in-store experience, self-service technology, social media, and cultural icons as brands. He has presented research in Australia and internationally, is published in Advances for Consumer Research and the International Journal of Market Research and is a regular commentator in media and the retail trade press.

Freddie Jansen van Nieuwenhuizen, Director - Consumer Apps & Services in Telstra Product Management, Telstra Bigpond

Freddie Jansen van Nieuwenhuizen is Director, Consumer Apps and Services in Telstra Product Management and joined Telstra in 2003. Freddie heads up the product development of a range of innovative consumer applications and on-device experiences such as Mobile FOXTEL, Whereis Everyone, Whereis Navigator, BigPond Callertones, BigPond Download Manager, PocketNews to name a few.

Before joining Telstra in 2003, Freddie was Director and Systems Engineer for InfoSpace (Seattle based) and responsible for the deployment of content portals for mobile operators. Prior to joining the wireless world, Freddie spent time in Canada with Crosskeys, a Newbridge (now Alcatel) affiliate, developing software and user interfaces for a range of Network Service Level and Performance Management Systems.

Freddie is originally from in South-Africa and holds a Bachelor in Engineering (Electronic & Electric).

Gabby Shaw, Research and Strategic Lead, ABC Innovation

Gabby Shaw is Research & Strategic Lead in ABC Innovation. She has worked in media related research for 12 years. Prior to joining the ABC Gabby worked as Research Manager for a global research company specialising in media analysis and has also worked as a writer, TV production manager and a private investigator.

Gabby leads research and strategy for the ABC's Innovation division, which is all about extending the ABC's reach using new technologies and platforms. Gabby's focus is on understanding the shifts taking place around new technology and media consumption to ensure the ABC continues to develop content and services that are relevant to today's audiences. Gabby works across audience and industry research and analysis, policy and funding, and scoping and management of new technology projects.

Geof Heydon, VP Digital Economy, Alcatel-Lucent

Geof joined Alcatel in 1994, bringing with him over two decades of telecommunications experience. He has held a number of senior positions across APAC marketing and business development, supporting IP based broadband transformation and application advancements across the region.

Geof is well known as one of Alcatel-Lucent’s “futurists”, an expert and regular commentator on the high speed broadband enabled services, applications and new business models emerging globally.

He is a member of the Australian Senior Leadership Team. His current responsibilities include leading its engagements into the Retail Service Provider market – an emerging eco-system growing out of the country’s Digital Economy and national broadband network developments. Geof regularly engages with and consults to various government agencies and other industry sectors in areas including broadband (fixed and mobile), convergence, the media, telecommunications regulation and policy.

Geof is also a board member of a theatrical production company based in Hobart, Tasmania, and holds a Bachelor of Electrical Engineering from University of Technology Sydney.

Prior to joining Alcatel-Lucent Geof has held a number of engineering, design and product management roles across electronics, telecommunications and software development, and has also held the position of Risk Manager for a major defense project.

Guy Cowan, Production Manager, Gruden

Guy has been working in online marketing, web development and digital strategy for over 10 years. As Production Manager at Gruden he overseas the delivery of all the agency's projects, for a wide range of leading blue chip and household name clients.

guy(at)gruden.com

Hugh Martin, Digital Director of APN Australian Regional Media, APN Online

Previously Martin was General Manager of APN Online Australia.

He has broad experience within the media and digital publishing industries. His key skills lie in developing and managing highly trafficked, user focused commercial web sites.

Prior to joining APN, Hugh was editor of NEWS.com.au with News Digital Media. He previously spent five years in senior roles at Fairfax, including editor of The Age Online, deputy editor of sections at The Age and online editor at Fairfax Business Media.

He received a Walkley Award in 2004 in the All Media category, and is a winner of two Melbourne Press Club Awards.

Hugh is an adjunct professor in the Faculty of Humanities and Social Sciences at UTS. He is chair of the PANPA Digital Advisory Committee, a member of the international committee of the Online News Association.

Ian Farmer, Digital Strategist, Webling Interactive

A prolific blogger, Ian Farmer's energy and passion are evident in his ability to interpret future trends in digital and develop innovative marketing campaigns around them. As the Digital Strategist at leading Digital Agency Webling Interactive, Ian constantly has his eye on the latest trends and his ear on client needs. Prior to joining Webling, Ian founded Frontiering - a boutique marketing consultancy practice focused on new and emerging marketing strategies. An extended career with the Mars Group saw Ian in a number of roles across IT, marketing and business development. Ian’s work has taken him across the Asia Pacific region, where he has studied cultural interactions and social behaviour. Ian is the co-founder and director of online gourmet food website Gourmet Shopper.com.au.


Previous speaking experience:
- Social Media and the conversational web (Melb, Bris, Syd) 2008
- Knowledge Management Australia 2008 - Melbourne July 2008.
- Topic: Personalised Knowledge Discovery
- User-centric Web 2.0 conference - Sydney June 2008
- Topic: Building Successful Online Communities
- Ad-Tech Shanghai 2006
- Digital Marketing Summit - Sydney 2005
- MASTERFOODS Case Study

ian(at)webling.com.au

James Cleary, CTO, Amethon

James Cleary is CTO and an executive director of Amethon, an Australian mobile analytics provider. James co-founded the business in 2000, taking the business from start-up, through several rounds of investment, to an emerging global leader in mobile content tracking and analytics solutions. Amethon has mobile analytics customers in Australia, North America, Europe and India.

Within mobile web analytics, he works with content publishers and operators to grow mobile data and content revenue through real-time intelligence of subscriber interaction with the mobile internet. Recently this has involved analysis of off-deck traffic, handset applications, streaming media, data consumption and mobile advertising campaigns.

james.cleary(at)amethon.com

Jennifer Reddington, General Manager, Usability One

Jennifer Reddington is a Consumer Insights professional with eight years’ experience in user and market research and expertise in both online and traditional media.
She has extensive expertise designing research and analyses that illuminates the “why” underlying a diversity of business issues and translating the results into actionable insights.
Jennifer has worked in online for a number of years, and comes to UsabilityOne from Yahoo!, where she held the position of Consumer Insights Manager.

Jesse Morris, Business Director, AD2ONE

Jesse is a digital advertising specialist with nine years media, marketing and advertising experience across multi-platforms including online, mobile, digital and TV. He manages and develops exclusive premium online publisher relationships with major online brands.
Jesse exclusively represents major brands in the online travel, business and finance and consumer sectors delivering them digital advertising strategies and integrated online campaigns and rich media advertising solutions including: LonelyPlanet.com, expedia.com.au, hotels.com, lastminute.com.au, travel.com.au, hotcopper.com.au and shopping.com.
Previous speaking experience:
• IASH conference
• Wotif media summit
• Lonely Planet annual conference
• Fairfax / Mission Australia media partners

louise(at)einsteinz.com.au

Jim Antonopoulos, Executive Creative Director, TANK

louise(at)spherepr.com.au

Jodi Stanton, Managing Director, Carbon Black

In her role as Founder and Managing Director of CarbonBlack Jodi is responsible for the ongoing corporate and strategic development of the company. During her tenure the company has successfully secured the necessary agreements within industry for launch, established alliance partnerships, completed technology implementations and marked milestones associated with dealers and registered tyre purchasers.

Jodi has an extensive background in strategic business development, marketing and online business.

Previous roles include consulting positions with McKinsey & Company, Capital Market Risk Advisors, UNUM Life Insurance Company and Aetna Life & Casualty. Current entrepreneurial roles are held with USAGateway as an international business advisor and Co-Founder and acting COO of Adage, Australia's leading careers centre and job board for mature age professionals. Jodi is also advisor to New York based myBlueZebra, an innovative provider of Voice over Internet Protocol (VoIP) to consumers and global directories companies.

cathrynvanderwalt(at)einsteinz.com.au

cathrynvanderwalt(at)einsteinz.com.au

John Galloway, Head of National Sales - Mobile Advertising, Vodafone

John Galloway is Vodafone's Head Of National Sales For Mobile Advertising. John has held this position for the past twelve months. During this time the Vodafone mobile advertising team has run over 104 mobile marketing campaigns which include some of Australian best known brands including: Coca-Cola, Pepsi, 20th century fox, Paramount pictures, Foxtel, Holden, HSBC etc .

Last year the Vodafone mobile advertising team was awarded the prestigious Frost & Sullivan's best practice award for market leadership in mobile advertising. Additionally Vodafone was quoted as taking 40% share of the Australian mobile advertising market.

Prior to joining Vodafone John was the managing partner of MediaMe a specialist mobile marketing company. John has an extensive media background and has held senior digital positions at News Corp and Fairfax.

Jon Mooney, Chief Operations Officer, MIA International

Jon has 14 years experience working in the mobile arena. He is an expert in the business and technical issues of developing and managing innovative mobile products and services.

Before joining MIA this involved developing and managing content services at Telstra in Australia.

Prior to joining Telstra, Jon worked as Commercial Manager, Strategic Partnerships at T-Mobile (UK); where he managed third party application providers, content and messaging inter-connect. This included developing the commercial model for and setting up the first Premium SMS services on the T-Mobile network.

Before T-Mobile, he worked at Schlumberger Sema and was the co founder of a start up specialising in mobile content delivery software.

Jon Slade, Head of Mobile Marketing & Advertising, ninemsn

Jon began work with 5th Finger in March 2004, and joined ninemsn after that company's acquisition in 2005. He has delivered mobile campaigns for over 100 different clients across 20 different market verticals. Through these experiences, he has gained a broad appreciation of the marketing & advertising challenges facing a diverse array of industries, and can effectively apply these learnings to ongoing client success in the evolving mobile landscape.

Jye Smith, Digital Strategist, Weber Shandwick

Jye Smith is the Digital Strategist for Weber Shandwick and is responsible for creating and leading digital communication strategies across Australia. Previously to this he was the Head of Social Media for Switched On Media.

Blog: http://jyesmith.com

Kain Tietzel, Director, Everybody Internet

For the past few months since leaving MassMedia Studios, Kain has been working as an Interface Designer and Marketing Director for an online application for professional photographers (currently in stealth), is consulting as a Creative Director and Digital Strategist for a range of advertising and start-up business whilst developing a web 2.0 based online business - Everybody Internet.

Over the past 15 years Kain has created interactive solutions for clients included: Audi Australia, Fairfax Digital, Virgin Blue, Hoyts, Department of Defence, Telstra, Optus, Yahoo7, Oakley, Vue Cinemas, Foxtel, Val Morgan, Arts NSW, AIMIA, Goldman Sachs JBWere, MCn, Commonwealth Bank, Westpac, The Powerhouse Museum, Sydney Festival, Southern Star Endemol (Big Brother, The Secret Life of Us and Deal or No Deal), Channel 4, FilmFour, BBC, Sony Music, Lego, The College of Fine Arts and the Australian Film Television and Radio School, Bomb Productions, Cobalt Media, Pixel Mill Films and a range of design and media agencies in a freelance capacity.

someone(at)everybodyinternet.com

Kate Carruthers, Digital & Community Manager, Sydney IVF

Kate is a technologist, marketer and educator who specializes in the integration of online and offline business strategies.

She has first-hand experience in the role of social computing technologies at enterprise level; the challenges, risks and power these technologies have in assisting with internal and external communication.

Kate develops strategic digital marketing strategy and tactics that drive profitability, and trains business teams in the use of web technology including social computing, social media, and social networking.

Kate(at)katecarruthers.com

Katie Chatfield, Strategic Director, the white agency

Katie is a digital evangelist and creative strategic thinker specialising in defining the role for brands in the digital channel and designing integrated marketing communication plans.

For the last twelve years she's worked both on the creative strategy and immersive integrated communications for some of the world's leading brands including Coke, Commonwealth Bank, Telstra, McDonalds, Kellogg's, Pepsi, GSK, and YUM!.

She's a graduate of the University of Adelaide, majoring in Media and Cultural Theory, her blog “Get Shouty” recognized in Ad Age's “Power 150” and she has published and presented her thinking over the world. In a previous life, she has five years experience in the media as a publicist, broadcaster, script writer, and producer. In addition to being able to speak about herself in the third person she's steered a couple of recording artists and record labels to fame and glory

A big believer in contributing to the knowledge base she's a founding member of Interesting South and the convener of the Sydney chapter of Planning For Good.

At Creata, Katie was the Global Creative Strategist, responsible for the digital definition of the Happy Meal brand globally and the construction of fantastic user experiences on a site created to engage children and their parents in 14 languages.

Katie created and managed the digital department at bellamyhayden, Australia's most awarded communications strategy agency, and was responsible for the digital engagement and media strategy across their portfolio of clients.

Katie is currently the Strategy Director for the White Agency.

Kerry Field, Partner - Innovation, Mindshare

Kerry's enthusiasm for new technologies led to her digital role in 1994 when Ogilvy founded their New Media department. With over 15 years experience in the digital realm she has had the pleasure of working with some of the world's leading blue chip brands with experience across all digital platforms. Well-respected in the industry, Kerry is the Chairperson for the Media Federation of Australia's Digital Committee.

Mandeep Grover, Marketing Manager - ANZ, Johnson & Johnson

Mandeep joined Johnson & Johnson through the MBA recruiting programme in Oct 2004 as Regional Professional Marketing Manager with the responsibility of establishing the professional marketing function in Asia Pacific.

In Sep 2006, Mandeep moved to Sydney to head marketing for JJVC Australia and New Zealand. In June 2008, one of his marketing campaigns, “The Acuvue® Wink” won the James. E. Burke award, the highest recognition for marketing excellence in J&J. This campaign was also a finalist at the Cannes Lions 2008 & The DMA International ECHO awards.

MGROVER1(at)its.jnj.com

Mark Edwards, Digital Marketing & Media Director, Next Digital

Mark joined the organisation in 2001 and has extensive experience in the conception and implementation of digital solutions.

Prior to joining the Next Digital team Mark gained extensive management experience in the media and printing sector working for PMP Limited for six years. Mark has a strong understanding of digital relationship marketing and has worked with some of Australia's leading companies in developing and executing digital communication programs.

Mark Henning, Director of Digital Solutions, Millward Brown

Mark Henning has been influential in the evolution of digital marketing in Australia, having participated in the industry for over 15 years.

Since joining Millward Brown in January 2009 as Director of Digital Solutions, Mark has successfully established the Dynamic Logic brand in Australia. Brands, publishers, advertising networks and agencies now engage Dynamic Logic to undertake digital brand effectiveness research across a wide range of categories.

Previously, Mark was Managing Director, APAC, at Facilitate Digital, a leading independent provider of digital marketing. Prior to this, he was General Manager at One Digital, Australia’s largest full service digital agency and part of the Aegis owned Isobar digital network.

Mark was instrumental in the launch of the Nielsen NetRatings measurement service in 1999 and throughout his time at Nielsen NetRatings worked with major clients including nineMSN, Yahoo, Fairfax Digital, News Interactive, Sensis and Google. In 2005, as Managing Director Australia of Nielsen NetRatings, he successfully managed the integration of the Nielsen NetRatings and RedSheriff product range.

Mark graduated from the University of Technology, Sydney with a Bachelor of Business majoring in marketing.

Speaker Topics:
- Digital marketing effectiveness
- The impact of online marketing on a brand
- Advertising and social media

Mark Higginson, Director of Analytics, Nielsen Online

With over 12 years of experience in online product development, web communities and digital marketing, Mark has held senior roles with leading Australian publishers and creative advertising agencies. Prior to joining Nielsen, Mark was part of the founding team at ninemsn in 1997, established the online community program at News Interactive (News Ltd) and has worked on creative advertising accounts for Nokia, Qantas, Playstation, Nissan (Tokyo) and IBM.

Most recently Mark was Product Manager for NEWS.com.au and the Renovate channel of Realestate.com.au where he led a complete creative rebuild and platform migration of that product.

Mark holds a BA (Hons) in Psychology from Sheffield University in the UK.

Matthew Hall, Partner, SWAAB Attorneys

Matthew Hall is an experienced copyright and intellectual property lawyer, with a practice with particular emphasis on digital content and content licensing issues. He holds a Bachelor of Arts and a Bachelor of Laws (with honours) from the University of Queensland and a Master of Laws from the University of Melbourne. He is a part time lecturer in the LLM program at the University of Queensland, lecturing in commercialisation of intellectual property.

Over the last 18 years, Matthew has provided advice to a number of traditional and digital publishers, producers and creators on copyright, content licensing, content classification, moral rights and commercialisation issues, including funding, development, copyright licensing, chain of title and appropriate licensing terms and conditions for broadcasting, web streaming, Internet, multimedia, music, games and film content. With the passage of the parody and satire amendments, Matthew has advised a number of users, creators and publishers on the new defences.

mdh(at)swaab.com.au

Michael Bromley, Head of Online Services, Telstra Bigpond

Michael is Head of Online for Telstra's Small and Medium Business group and oversees strategy, development, and management of the Telstra Business Web Portal, Mobile Portal and related online services. Michael began his career in finance with the Investment Banking firm Lehman Brothers in Boston Massachusetts and spent the next 10 years in the finance industry.

He left Wall Street to become Executive Vice President of Marketing and New Business Development for the startup syndicated research and consulting firm World Research Advisory. A successful relationship with America Online eventually led to joining the company in 1999 as Executive Director of the AOL Devices group. At AOL he developed initial business strategy and subsequent partnerships for the “AOL Anywhere” program.
Among other initiatives, he was responsible for bringing the AOL experience to wireless devices including the AOL Communicator built by Research In Motion.

In 2002, after leaving AOL, following the acquisition of Time Warner inc., he joined Research In Motion (maker of Blackberry wireless devices) which brought him to Sydney as Director of Emerging Markets.

In 2004 he began the process of becoming a permanent Australian resident and by 2005 was granted a permanent visa allowing me to live and work in Australia. As Executive Vice President of the startup mobile marketing company bCODE I oversaw the development and launch of the bCODE mobile ticketing solution before joining Telstra in October 2006.

Specialties:
Senior online and business strategy and business development executive with a successful background in product and service development. Experience with executing joint ventures, mergers and acquisitions and strategic alliances for both established as well as startup companies.

Strong practical experience with:
- Internet/Online Services
- Wireless Technologies
- Network Management
- Product and Personnel Development
- Sales and Sales Management
- Business Strategy

Michael Henderson, Chief Executive Officer, DEC Communications

Michael Henderson is the Chief Executive Officer at DEC Communications (DEC) - a full service public relations consultancy specialising in corporate, digital and consumer communications. Michael is also Practice Director of the Agency’s Digital Media, Telecommunications and Technology division.

Michael is a highly accomplished executive with extensive management and strategic communications experience across a range of industries including technology, digital media, entertainment, telecommunications, consumer, FMCG, Banking & finance, professional services, automotive, healthcare, education, and not-for-profit.

He provides senior public relations counsel to clients in the areas of corporate affairs, issues management, stakeholder communications, media and analyst relations. Michael drives DEC’s social media and digital communications services, which assist clients to manage their online reputations and engage audiences across multiple digital channels.

His client experience includes some of Australia’s foremost brands – Electronic Arts, Darrell Lea, Macquarie Group, Pacific Brands, Pedigree, MARS, Kellogg’s, George Weston Foods, Google, YouTube, Intel, BlackBerry, NRMA/RACV and Lexmark. Michael has developed and managed strategies that span multiple markets including Australia, New Zealand, Asia, the UK and North America.

Michael is highly passionate about furthering the development of the PR and digital media industries in Australia. He is a long-term member and has held several representative roles for the Public Relations Institute of Australia, and is a judge for the annual AIMIA Awards – which showcase digital media innovation in Australia.

Michael Padden, General Manager - BigPond Mobile Network, Telstra Bigpond

An Internet pioneer and entrepreneur now responsible for Telstra's digital classifieds businesses including Trading Post, Car Show Room, Auto Trader and Boat Trader. Accountable for all aspects of the businesses including overall revenue and cost budgets, strategy and for managing Sales, Product, Marketing, Technology, Customer Service, UI and corporate teams and functions.

Specialises in delivering a simpler, faster customer experience across the buyer experience cycle, focused, easy-to-use products aligned to brand value proposition and organisational culture that accelerates change and innovation to improve revenue growth and cost reduction.

Recognised by the mobile industry as a pioneer and leader in the field with many years commercial experience delivering innovative solutions with hundreds of content and media partners locally and globally and delivering consistent audience and revenue growth. His direct leadership responsibilities at Telstra have included content business strategy and planning, commercial negotiation, team building and leadership, and revenue and cost accountability, major product launches and operational programming & scheduling. His recent past includes responsibility for audience, usage, programming and commercialisation of the BigPond mobile portal and has lead Telstra's mobile content businesses for its Next G, 3G and i-mode platforms and launched literally hundreds of mobile sites and services using a variety of commercial models and production and technology approaches.

Prior to Telstra Michael's accomplishments included launching and leading as Director and CEO two internet startups in the mid and late nineties and in between helping Fairfax to establish its digital classifieds businesses for both B2C and B2B.


Michael.Padden(at)team.telstra.com

Michael Page, Chairman, Net Ventures

He completed a Bachelor of Economics & Accounting whilst working in Belgium for AIESEC International as the Director for Asia Pacific. Once back in Australia, he established Trade Asia, consulting to Australian companies exporting to the Asian marketplace. Michael was then offered a Directorship in DUNE Ceramica, an Australian green-field investment by a Spanish-multinational, for which he developed business opportunities domestically and through the Pacific and Asia.

In 1997 Michael founded Net Ventures, Australia's first and longest serving company in the on-line video space in Australia, where he has delivered numerous award-winning online-video enterprise platforms for media companies, universities, museums / galleries and blue-chip companies in the Asia-Pacific and UK.

Michael Shafran, Product Manager, Lonely Planet

Michael Shafran joined Lonely Planet as Mobile Product Manager in December 2008, where he has been responsible for the deployment and commercialisation of the travel company's mobile products, including the Lonely Planet m-site (m.lonelyplanet.com) and its Mobile Phrasebooks and City Guides.

Prior to joining Lonely Planet, he worked for Sydney-based mobile marketing agency Communicator, and earlier launched yourRestaurants and yourBars for mobile and online for HWW, now part of the mobile offering for NineMSN. He's lived both sides of the digital divide, having also served as a noted food and travel journalist for such magazine titles as Delicious, Vogue Entertaining + Travel and GQ Australia, and still keeps his fork and knife warm as a reviewer for The Age Good Food Guide.

Michael.Shafran(at)lonelyplanet.com.au

Neil Ackland, Managing Director, SoundAlliance

Neil Ackland, MD of SoundAlliance, is a pioneer of niche social media, understanding how to communicate and engage with a target audience, and blending this with commercial savvy to convince leading brands to engage with their audience.

Neil joined Sound Alliance during its start-up phase in 2000, when it was running a single site, inthemix. Combining his love of music, the internet and the sales and marketing skills he picked up after years in the events business, Neil soon developed the commercial arm of Sound Alliance and expanded the company’s properties to include FasterLouder (2004) aimed at rock music fans, and later SameSame (2006), an online destination aimed at the Gay and Lesbian community.

Under Neil’s leadership, Sound Alliance, which started out as a great way to enjoy new music, get tickets to gigs and meet new and interesting people; has grown to be Australia’s largest independent online publisher. He has been a key creative force in driving the expanded SoundAlliance portfolio and continuously seeks new opportunities for Sound Alliance either in online properties or building on the successful model they have created.

will(at)einsteinz.com.au

Neil King, National Manager Digital Access, Vision Australia

Neil is the National Manager of Digital Access – the specialist accessibility consulting division of Vision Australia. Over the past 12 years he has worked with a large number of government departments and commercial organisations in both Europe and Australia promoting accessibility. Prior to joining Vision Australia Neil worked in usability and accessibility in the UK for six years and was a partner in a London based UX consultancy. During this time Neil worked on a number of successful research projects including the Disability Rights Commission’s first Formal Investigation into website accessibility, which involved evaluating 1,000 websites, and testing 100 sites with a panel of 50 disabled users. The findings set the agenda for the future of website development in the UK. Since then Neil has been involved in a number of high profile research projects including the 2010 Australian Government study into the Accessibility of the Portable Document Format for people with a disability; the findings of which had a direct impact on subsequent government legislation.

Nick Cummins, Creative Director, Sputnik Agency

After completing a Bachelor of Graphic Design with a major in Advertising, Nick spent 11 years working in some of Melbourne’s most prominent advertising agencies, including J. Walter Thompson, Grey and Young & Rubicam. In 1999, he left mainstream advertising and co-founded Sputnik Agency, one of Australia’s first online agencies. Although digital advertising was in its infancy, Nick was excited about its potential and seemingly endless possibilities. His passion for advertising, design and the digital realm continues today and he has spoken at a number of digital conferences and regularly comments on the industry to the trade press.

Over his career, Nick has worked with a wide range of national and international clients. Just some of the names include Nintendo, Miele, Converse, Cadbury Schweppes, SEEK and Hewlett Packard. He can be credited for a swag of awards, among them Gold and Silver Folios, an AWARD Pencil and an impressive collection of MADCs, and has been called upon to judge many industry awards.

Nick’s claim to fame is that he can sing the theme song to the TV show ‘Flipper’ in Dutch.

Oliver Weidlich, Mobile User Experience & Usability Specialist, Ideal Interfaces

Oliver draws on a background in psychology, experience in usability and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions. He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile devices, portals, applications and content. Oliver has consulted to clients such as; Hutchison, Optus, Telstra, ninemsn, ABC, and RPO.

As part of the local mobile industry Oliver is playing a key role in the design and project management of the Australian Mobile Phone Lifestyle Index, which looks at mobile content usage in the local market, a project on behalf of the AIMIA Mobile Content Industry Development Group. He also co-hosts Mobile Monday Sydney, a mobile focused networking night.

In addition, Oliver is a judge, author and speaker on the mobile customer experience.

oliverw(at)idealinterfaces.com.au

Paul Templeman, Head of Online Business & IT Services, Aust. Rugy Union

Paul is responsible for the Digital, Application, and Infrastructure teams at Australian Rugby Union (ARU). He joined ARU in August 2008, after holding a similar role at Football Federation Australia for four years. Prior to moving into sport, Paul spent over 15 years working in the mid-market CRM and ERP space, working for various organisations including; Ernst & Young, HiSoft, and Eclipse Computing.

During his career, he has worked in multiple areas of the IT business, across sales & marketing, management, architecture, development, systems engineering, and project management.

Paul's current focus is using technology to drive innovation in sport, particularly in extending the event experience to the digital realm for fans, and changing the way sport communicates with its community based participants.

Peter Davies, Managing Director, Adconion Media Group

Peter Davies heads up the Australian operations of Adconion Media Group, managing the company’s two Digital Distribution Platforms (DDPs): Adconion Direct and Joost. He oversees a team of over 70 full time employees based in Sydney and Melbourne.

Davies has established a reputation as one of the smartest guys in the digital industry. Starting his career in sales for traditional print publishing firms, Peter was quick to cotton on to the potential value involved in connecting print assets with emerging online initiatives.

Throughout his career with Pacific Publications and 9msn, Peter has connected advertisers with content concepts that would provide innovative and unique response mechanisms. Amongst the many benchmark integrated properties he has launched, Peter is particularly proud of those developed for St George, Proctor & Gamble and Dolly Club.

The digital industry has changed greatly since Peter first entered the market. What was once considered a ‘nice to have’ adjunct is now core to any good marketing strategy. Concepts that were considered highly radical such as behavioural targeting or real-time optimisation have become mainstream language and the continued convergence of services, technology, people and process is creating a whole new breed of integrated organisation, of which Adconion is a leading example.

Yet some things remain absolutely fundamental and do not change. For Peter this includes a strong emphasis on the importance of service, even at a time when certain aspects of the supply side business are headed toward a commodity trading model.

According to Peter, the Adconion DDP teams for both Adconion Direct and Joost, exceed all expectations when invited to the table with the agency, the brand/advertiser, publishers, tech and content teams. In his experience, working this way always produces results that exceed expectations.

“It is only with superior client service levels that you secure a seat at that table and I’m immensely proud of how integral the Adconion teams have become with many of our clients. We add value at every step of the relationship and we never take a transactional view. The instant we do that, we’re obsolete.”

Visit www.adconion.com/au

pdavies(at)adconion.com

Peter Sjoquist, CEO & Executive Producer, The Australian Channel

Peter Sjoquist has worked in television, film and the live event industry for 40 years starting at Channel 7, Granada TV, ITC Entertainment, General Cinema Corporation and the Nine Network.

Peter was involved in the Voyage of the Damned, The Boys from Brazil, The Eagle has Landed, Capricorn One, the Royal Charity Concert for the Queen, opening of the Sydney Entertainment Centre, Narara Festival, Crocodile Dundee, opening of the Bicentenary and Ferngully – the Last Rainforest. He acted as Co-Producer for the entertainment at several high-profile sporting events, and as Producer for television specials for John Farnham, Boy George, Cliff Richard, Mick Jagger and Bob Dylan.

He was Co-Executive Producer for the movie The Phantom and was responsible for producing the television coverage of the Opening and Closing Ceremonies for the Sydney 2000 Olympic Games.

Since 1988, Peter has been Executive Producer of Rock Eisteddfod Challenge®, in 1998 he and his wife initiated its rural sister event, Croc Festival® and in 2004, J Rock™ was launched for primary schools. These events have stretched to New Zealand, UK, Germany, UAE, Japan and South Africa with 100,000 students on stage each year.

Peter is also Executive Producer of the Webby and W3 Award winning www.skillsone.com.au, a multi-media digital platform produced by The Australian Channel to elevate the status of trades, promote excellence in RTO’s and excellence in trades teaching.

In 2008, Peter launched Teachers TV Australia to promote good teaching practise in Australia.

In 2001, Peter was awarded the Social Entrepreneur of the Year award by the NSW Benevolent Society, and in 2003, the Centenary Medal for his work with Indigenous education, youth affairs and Croc Festival®. Peter became a Member of the Order of Australia in 2004 for service to the visual and performing arts to youth through Rock Eisteddfod Challenge®, Croc Festival® and the community.

peter.sjoquist(at)theaustralianchannel.com.au

Richard Salter, Creative Director, Webling Interactive

Rick has over 15 years of experience in digital creative, specializing in exceptional brand experiences for the web, mobile and social media.

As Creative Director of Webling interactive, Rick has helped deliver a diverse portfolio of mobile, viral and social media strategies and executions for brands such as Coles, Channel 7, ING, Commsec, Palmolive, Random House, CCA, Movie Network and Ferrero Australia including the Tic Tac Shake & Share App; a mobile-driven viral campaign with over 1.6 million downloads worldwide and growing.

Rick's primary aim is to find relevant and effective ways to engage, surprise and delight consumers and fully exploit digital’s ever growing potential to build and grow successful brands.

rick(at)webling.com.au

Richard Slatter, General Manager, Wotnews

Richard Slatter is General Manager of wotnews.com.au, one of Australia's most poplular online news monitors and search engines.
Operating for a little over 12 months Wotnews monitors, indexes, organises and analyses news from thousands of mainstream publishers as well as blogs, company newsletters and government and industry news sites and feeds.

This huge coverage of Australian news combined with personalisation and analysis features makes Wotnews a great tool for share traders, PR and sales professionals - in fact anyone serious about staying on top of the news.

Richard has some 14 years experience working across web, IT and advertising starting out as a designer for a small games developer in Vancouver in 1995 and more recently working for Deloitte's wholly owned web development and e-marketing agency, Eclipse, as a senior manager.

richard(at)wotnews.com.au

Ross Dawson, Chairman, Future Exploration

Ross Dawson is Chairman of Future Exploration Network, a global strategy and events company focusing on the future of business, technology and media. Current projects include an array of strategy projects for leading media companies in Australia and the US, the annual events organised by Future Exploration Network including Future of Media Summit, Web 2.0 in Australia, Enterprise 2.0 Executive Forum and Social Network Strategy. Ross's 2002 book Living Networks, which anticipated the social networking revolution, has recently been reissued in its Anniversary Edition, while his blog Trends in the Living Networks was recently ranked in the top 40 business blogs globally. Ross is primarily based in Sydney and also works out of his subsidiary office in San Francisco.

Rossd(at)ahtgroup.com

Ruchir Punjabi, Managing Director, Langoor

Ruchir is serial entrepreneur who started Langoor as his third venture in mid 2009. Langoor is a digital agency which specialises in web development and digital strategy. In the digital world, Ruchir has consulted and worked on a few hundred projects including projects for Politicians, ASX listed companies, NGOs and Small Businesses alike. Currently, he is busy growing the business with plans to set up a Research & Development arm of Langoor in India. He is also a committee member for the AIMIA NSW National Executive.

Ruchir is also known for his work on Youth affairs in Australia. He is the Chair of the Australia India Business Council (AIBC) Young Professionals and sits on a few other Boards including the AIBC NSW Management Committee, International Advertising Association's Young Professional Chapter Committee amongst others. Ruchir is a former President of the University of Sydney Union and has served on numerous other Government and Non-Government Committees and Boards. He was also one of nineteen young Australians invited for lunch with Prince William by the Governor General in early 2010.

Sam Smith, Managing Director, Adconion Media Group

Sam Smith heads up the Australian operations of RedLever, a wholly owned division of Adconion Media Group. Red Lever is a global production studio which oversees the design and implementation of content funding, development and distribution strategies for brands and their agencies.

A passionate advocate for brand engagement, Sam’s interest in creating unique branded content started when he was Business Development Manager for the Buchanan Group, where he was instrumental in the now globally recognised “Brand Power” platform.

Prior to joining RedLever and the Adconion Media Group Executive team, Sam was the Commercial Director for content solutions business TCO, where he capitalised on his years of experience with Yahoo!7. As the Sales Strategy Director for Yahoo!7, Sam drove the commercialisation of content, trade marketing, creative services and sales strategy. His unique combination of the Seven Media Group’s assets saw Sam engineer a groundbreaking go-to-market media package for the 2008 Olympics.

Sam’s understanding of how to combine and leverage the best practices of broadcast and digital networks is further rounded out by his time spent leading the sales team for ninemsn. As the National Sales Manager, Sam was instrumental in devising and delivering content rich campaigns that spanned audiences online, on-air and print.

Throughout his career Sam has continued to test his theory of ‘magnetic content’ with online broadcast. During his tenure at RedLever, this has been further refined and proven, working with brands such as Sprite, Johnson & Johnson, Landrover and Tourism Australia. Where the invasive interruption based models are waning with consumers, the strategies developed by RedLever continue to engage consumers in ever increasing numbers.

Visit www.adconion.com/au or http://www.redlever.com.au/

ssmith(at)red-lever.com

Sarah Cornhill, Director - Healthcare, Burson-Marsteller

Sarah Cornhill leads the Australian healthcare team at global PR consultancy Burson-Marsteller and has extensive experience in a range of healthcare communications specialties, including issues management, media relations, stakeholder collaborations and key opinion leader development.

In Sarah’s 11 years of full-time PR experience, she has also worked in areas including infrastructure, media and travel. Sarah was one of Australia’s most awarded public relations professionals during 2005 to 2007, having led teams that won major awards or commendations, including Asia Pacific PR Week’s Campaign of the Year.

Prior to joining B-M she worked in the healthcare arena in London for almost five years, spending nine months on secondment as a Product Manager in GlaxoSmithKline’s UK vaccines team. There she was responsible for managing two product brands and also led the vaccines team in managing their professional education program and redesigning the team’s key opinion leader program.

Prior to her UK experience, Sarah worked at Porter Novelli in Australia where her clients included the Australian Federal Government’s health department, BreastScreen Australia and the National Asthma Campaign (now National Asthma Council).

Scot Ennis, Director, SwitchedOnMedia

Scot Ennis is one of the Co founders and directors of Switched on Media, Australia’s leading search and social media agency. He has delivered improved business results via Search and Social Media for the ABC, Flight centre, Cochlear, Virgin Music, Canon, Paypal, NRMA and a plethora of other businesses across a 10 year career. Prior to Switched on Media, Scot spent 5 years in brand marketing at P&G and 2 years as the Senior Marketing Manager for eBay.

scot(at)switchedonmedia.com.au

Scott-Bradley Pearce, Director and Owner, One In Ten

Scott-Bradley Pearce is the Director and owner of One In Ten Productions, a Sydney based digital media consulting business specialising in digital video and IPTV. Scott has been working in the digital industry since the launch of both the IBM PC and Apple Macintosh. He was there before the digital big bang, before the beginning of time as we know it: before Netscape.

Scott has the unique role of being involved in high level strategic planning whilst still remaining hands on with the implementation of deployments. Today he works with client’s business strategy teams to extend brands, with a specific focus on the development of effective video strategies that reflect the best practice for IP video.

scott(at)oneintenproductions.com.au

Scott Johnson, Chief Marketing Officer, mnet

Scott advises some of the larger new media and IT&T brands on mobile strategy including Seven Network, Y!7, Warner Music, and Austereo. Scott has a passion for technology and has led many high profile new product launches in Australia for companies such as News Digital Media and Singtel Optus. Scott holds a Bachelor of Applied Science (Computing Science) as well as an MBA (International Business) and is recognized as a Certified Practicing Marketer by the Australian Marketing Institute.

scott.johnson(at)mnetcorporation.com

Simon Goodrich, Managing Director, Portable Content

Simon is co-founder and Managing Director of Portable, a digital studio with offices in Melbourne and New York. Portable has grown to be internationally recognised as one of the most innovative companies in its field, creating products such as the Portable Film Festival, the world's leading online film festival, and Portable Shops, an online e-commerce service for fashion designers. Clients include Adobe, Getty Images, Red Cross and the AFL Players Association.

Simon is the National President of the Australian Interactive Media Industry Association, the country's digital peak body. He is also a judge and Australian Ambassador for the US based Webby Awards, the Oscars for online. Simon sits on the board of Design Victoria, the Victorian Government initiative to promote design in industry. He has been recognised as one of Australia's leading entrepreneurs under the age of 30 by Anthill Magazine.

Simon O'Day, VP Asia Pacific, Responsys

With more than 15 years experience in Australia and the US, Simon advises clients such as Qantas, News Corp, Vodafone, BMW and Telstra with regards to effective permission-based communications, maximising ROI from email, and incorporating email, mobile and cross channel marketing into their marketing mix. He is also passionate about providing assistance to the next generation of Australian marketers.

Simon has spoken and lectured on email marketing around the world, at events such as Ad:Tech, ADMA Forum, DMA /EEC(USA), and as part of educational programmes such as AFA & ADMA. He also writes about effective email marketing for retailers in publications such as Marketing Magazine. Simon is a member of the DMA's Digital Council, the US DMA Email Council, and the exclusive US-based Inbox Insiders Group.

Stanislav Bondjakov, Principal Research Consultant, Consumer Visions

Stanislav Bondjakov is ConsumerVisions’ principal research consultant. Stanislav has over 10 years of experience in the market research and digital media industry, having consulted to the Australian Government, Victorian Government, Local Government, Melbourne Convention & Visitors Bureau, Kraft Foods, Visa International, Metlink, Medibank Private, and many other organisations.

ConsumerVisions is a digital media research agency, offering full-service market research services, including qualitative and quantitative. More specifically, key focus of ConsumerVisions is in helping organisations take their digital offering to the next level.

Through careful evaluation of organisations’ target markets’ needs and expectations and the business goals and requirements, ConsumerVisions provides strategic recommendations for launching a website, a mobile application, or a piece of software. This is aided by the provision of Information Architecture maps and mock-up designs to assist in findings presentation and understanding.

ConsumerVisions’ senior consultants add a personal touch to each project, by working closely with our clients to develop the study, and implement the findings, consulting on an on-going basis, and ensuring that the client benefits fully from the research.

Specialties include:

• Customer experience journey research (touch-points);
• User needs analysis;
• Information Architecture and interactive design development;
• Usability testing; and
• Quantitative website measurement (through user ratings of KPIs).

For further information, please contact Stanislav on 0425 744 796, or email: Stanislav@consumervisions.com.au

Stephen Lord, General Manager, Next Digital

Stephen is an experienced General Manager and Marketer and has been part of the Next Digital team since 2003. Stephen plays a leading, senior management role working across all of Next Digital's business units and has been responsible for much of the business development that has grown and expanded the Sydney team over the last two years.

As General Manager for NSW and ACT Stephen also plays a central role in the strategic direction of Next Digital's larger client projects; most notably these include: Qantas, Teachers Credit Union, News Digital Media, Fairfax Digital, Telstra, Cancer Australia, Hunter Water, Fat Prophets, Commander Communications and Computershare.

slord(at)nextdigital.com

Stephen O'Farrell, Managing Director, Sputnik Agency

Stephen O'Farrell was appointed Managing Director of Sputnik Agency in June 2008.

Sputnik is one of Australia's fastest growing and award winning interactive agencies. Established in Melbourne in 1998, the agency has since expanded to Adelaide and Sydney and today employs a team of over 80 staff. Clients include Google, Sanitarium, RACV, Tabcorp and GMHBA, plus several national and state government bodies to name a few.

Prior to his role at Sputnik, Stephen was co-Managing Director of The Furnace Melbourne, one of Australia's leading full services creative agencies with clients such as Cadbury Schweppes, Levi's, The Australian Grand Prix, Pacific Brands and Fairfax Digital.

Stephen started his career as a graduate trainee at DDB Melbourne and was soon transferred to the company's headquarters in the United States. With DDB and Euro RSCG New York, Stephen helped generate over $60 million in new business revenue and managed a range of local and international technology oriented businesses, including Philips Consumer Electronics, Lockheed Martin and Intel.

Stephen's areas of interest centre around digital communications and strategic marketing, particularly the role of social media and online video. His industry specialities include: FMCG (inc. alcoholic beverage); apparel; financial services; automotive; retail; government and not-for-profit. Having taken Sputnik from 35-to-80 people in just over 18-months, Stephen is also fascinated by management theory and organisational dynamics as they relate to the leadership of rapidly growing organisations.

Stephen is a sought after public speaker having presented at a range of conferences including:
- e-pharma, 2010 (the largest pharmaceutical digital marketing conference in the United States): “Social Media Therapy - a review of social media best practice in managing disease states”.
- Social Media Summit, 2009: “Social Media & Online Engagement; lessons learned from the most successful marketing campaign in history”.
- Going for Growth Summit, 2009: “Leveraging technology for top & bottom-line growth”.
- The Future of Online Video Conference, 2009: guest panellist.
- Monash University MBA Program, 2007 (Guest Lecturer): “Keeping sane amongst the Mad Men: a how-to guide on making it past 30 in advertising”.
- Levi's Regional Marketing Summit, 2006: “The Future of Advertising”.

For more information on Sputnik or to contact Stephen:
Sputnik Agency
116-122 Chapel Street
Windsor VIC 3181
(03) 9692 6333
info@sputnikagency.com
www.sputnikagency.com.au

Stuart Mills, General Manager, Macquarie Hosting

Stuart has played an active role in the Telecommunications and Managed Services industry in Australia for over 15 years, working in various sales and sales management roles to provide managed IT&T solutions to business. Stuart previously held roles at Telstra and Dimension Data.

drowe(at)macquarietelecom.com

Sue Klose, Director of Corporate Development, News Digital Media

As director of corporate development, Sue oversees the business development and mobile divisions of News Digital Media. She is responsible for identifying strategic business partnerships, as well as reviewing potential acquisitions and other growth opportunities for the business.

Since 2007, the corporate development group has completed investments in travel comparison site Wego.com, comparison shopping site Getprice.com.au and participant sports site SportingPulse. Sue currently chairs the board of Wego and Getprice. Sue also sits on the board of CareerOne.com.au having worked closely with Monster on the establishment of their Australian joint venture with News Limited.

Under Sue's leadership, the mobile team has assumed a market-leading position in mobile news and information, with standard and iPhone sites for the news.com.au, TrueLocal, The Australian Business, Carsguide and moshtix brands.

Sue joined News Digital Media in May 2007. Previously director of planning for Tribune Publishing in Chicago, she was responsible for the strategic planning process and critical cross-business unit projects for Tribune's newspaper businesses.

Prior to that, Sue was the director of advertising development, leading major initiatives impacting Tribune's newspaper operations. She also served as director of business development for the Chicago Tribune and director of strategy for the Tribune's classifieds business where she played a key role in identifying, negotiating and integrating several key online classified partnerships.

Sue holds a bachelor of Economics from the Wharton School of the University of Pennsylvania and a Masters of Management from Northwestern University.

annie.petersson(at)newsdigitalmedia.com.au

Tim Martin, Director, 2sticks Digital Marketing

Tim is the founding Director of Melbourne based 2 Sticks Digital Marketing.
Originally out of the wine industry, Tim moved into internet marketing in 1999. His online involvement since then includes both B2B and B2C orientated projects. In 2006 he was invited onto the speaking circuit for The Executive Connection (TEC), an international CEO coaching organisation. He continues to present to TEC groups across Australia and New Zealand on the topic of 'Digital Marketing'. In 2007 Tim formed 2 Sticks Digital Marketing to service a growing cross-industry demand for measurable online lead generation and Web 2.0 business level implementation. He holds a Masters in Business from Melbourne University and is a qualified Google AdWords Professional.

twosticksdigital(at)bigpond.com

Todd Lynton, Managing Director Consumer Products, Cisco Consumer Products

Todd Lynton is Managing Director of Cisco Consumer Products in Australia and New Zealand. In his role Todd oversees the sales and marketing functions as well as business unit operations of the Cisco consumer products which include Flip video and Linksys.
Todd has more than 19 years experience in the consumer sector, having spent 12 years in management roles at Polaroid and Olympus Australia, and most recently as director of a premium lights company, Special Lights, where he was responsible for operations and a growth strategy for the wholesale and retail divisions.
He has a commerce degree in marketing and finance from the University of NSW.

Wendy Hogan, Vice President & Managing Director, CNET

Wendy Hogan was appointed Vice President & Managing Director of CNET Networks Australia in 2001.

In this position, she is responsible for CNET Networks Australia’s operations and directing the growth of its web site properties Builder AU (www.builderau.com.au), CNET.com.au, GameSpot AU (www.gamespot.com.au), ZDNet Australia (www.zdnet.com.au), Builder AU (www.builderau.com.au), TV.com (www.tv.com) and AppleSource (www.applesource.com.au). Wendy also manages the operations of CNET Direct which offers one-to-one marketing services and CNET Channel, which provides trusted on-demand product information.

Wendy joined CNET Networks Australia in 1999 working in various roles before her current appointment. Under her leadership, Wendy has grown of the company from a team of 5 to 65 full-time staff in 2008. Her strategy and direction has been instrumental in CNET Networks’ successful expansion in Australia. This includes the successful launch of CNET.com.au and GameSpot AU in response to the increasing demand by Australian consumers for localised content. CNET Networks Australia’s properties are the prime source of information and entertainment attracting an audience of over three million Australians per month.

wendy.hogan(at)cnet.com.au

William Mulholland, Principal, William Mulholland & Co

William Mulholland has been working as a legal practitioner for over 8 years during which time he has acted for many SMEs and companies in the media sectors.

Before coming to the law he worked as a professional performer (with numerous stage credits to his name including the original Melbourne cast of “Cats”), political adviser, arts administrator and corporate head hunter.

As a commercial IP/IT lawyer, William uses his legal skills and knowledge to grow both his legal practice and professional speaking business. As a lawyer, he has assisted many clients deal with issues in the interactive media space as well as helping out with many commercial issues that face any business.

He has presented to AIMIA on the Legal Aspects of Online Media in Melbourne in late 2007 and was the MC at a similar forum in Sydney earlier in that year.


As an acclaimed and professional MC & Key Note Seaker, William draws on his eclectic background to inform, entertain and educate.

Topics include:

- IP Theft & Brand Protection … in the Digital Age
- The Brand, the Whole Brand & Nothing but the Brand - Protecting your most important business asset
- Surviving the Perfect Storm - Legal tips for dealing with the Global Financial Crisis
- Inspiring Business using Tips from Shakespeare to the Stage
- Contracts, Copyright & Confidential Information for SMEs
- Leadership Competencies for Modern Day Executives
- Powerful Presentation Skills for Managers & Executives

Willie Pang, Head of Yahoo! Search Marketing Australia & New Zealand, Yahoo! Search Marketing

Willie Pang is the Head of Yahoo! Search Marketing for Australia and New Zealand. He joined Yahoo! Search Marketing in 2006 and was appointed to his current role in November 2007. He is responsible for the company’s operations throughout the region and brings a decade of experience to the role.

Willie has an outstanding record of success with the company and has helped drive the business’ growth and strengthen its network of advertisers in the region. Prior to becoming Head of Yahoo! Search Marketing, Willie was the company’s Sales Director for Australian and New Zealand.

vcook(at)mangocommunications.com.au

Zoe Hibbert, Director - Corporate & Public Affairs, Burson-Marsteller

As well as being Public Affairs Director at the Sydney office of global PR consultancy Burson-Marsteller, Zoe Hibbert also manages its media training practice.

For the past 20 years, Zoe has delivered strategic advice to organisations, helping them to manage their interactions with stakeholders, whether through traditional media, or via conversations through the growing social media network.

Zoe’s wealth of consultancy experience spans clients such as Thales, AMP, Allianz, Accenture and Vanguard. She has also worked in-house in the chemical industry and provided strategic counsel and public affairs training for the Australian Defence Force and the Australian Tax Office.

Zoe has also lectured on public relations and organisational communication, and led the media training practice for Charles Sturt University’s School of Communications.