Have you signed up to our Speakers Bureau yet? We are always on the lookout for industry speakers, and this is an excellent way to showcase AIMIA members who wish to raise their profile within the Digital Industry by speaking at events.
If you are an AIMIA Member and want to sign up please email firstname.lastname@example.org
I'm an online product guy with a background in communications, product management, editorial and creative marketing.
In 1995 I established Doing Words as a consultancy, and over the years it has quietly gone about its business as I've co-founded startups and worked for larger companies such as Microsoft, Yahoo! and News Digital Media.
My work includes product strategy, community-building, marketing communications, content licensing, and the leadership of product, creative and technical teams. My clients are typically startups and the investors who back them. My LinkedIn profile is at http://linkedin.com/in/alanjones.
In the past I've presented at AIMIA and SlatteryIT events on topics including mobile content, content distribution and licensing, social media, marketing communications and copywriting. I also served a year on the AIMIA federal executive a few years ago.
Alex spent ten years working client side in both retail and FMCG before joining the digital revolution. Consumer marketing and category management with Sainsbury's Supermarkets (UK) and Nestle Australia distilled in him a strong focus on the end user experience. Since joining TigerSpike, his energies have been channeled into implementing innovative digital initiatives designed to augment the end to end delivery process; concept to point-of-purchase. This high level of consumer insight and focus has been introduced to all TigerSpike's blue chip clients across all major industry sectors.
Alex now spends a significant proportion of his time working on enhancing TigerSpike's UK and US presence as they take their award winning Service Delivery Platform to new markets.
Alex Littlejohn heads up APAC operations for Adconion Media Group, the world’s largest independent content distribution and monetisation platform, and oversees the structure, strategy and operation of Adconion Media Group’s four distinct business divisions, comprising Adconion Direct, Joost, RedLever and Adconion Platform Services.
In Australia, Adconion Media Group’s network currently reaches ¬60 percent of the national online population on a daily basis. Alex’s leadership and vision have steered outstanding results for the company since he launched the local operation nearly four years ago.
Promoted from his role as UK Commercial Director for Adconion in order to open the Australian market, Alex’s early tenure has been strong. He has overseen substantial year-on-year revenue growth and nurtured Adconion Media Group’s presence across Sydney and Melbourne to now employ 80 full time staff. The company is recognised as one of Australia’s fastest growing digital businesses and in 2009 analysts Frost and Sullivan pronounced Adconion Media Group as the Australian “Ad Network of the Year’.
Alex is a member of the IAB Australia Board and was a founding board member of IASH in the UK and Australia.
He has experience in senior management positions across Europe, the United Kingdom and Australia in sales, media and ad operations. Alex was the European Sales Lead at AdLINK in the UK then became the European Director of Business Development at DrivePM/Atlas where he was further promoted to Director of Operations during the acquisition by aQuantive.
Andrew brings substantial commercial and information technology experience in roles across the banking and finance, telecommunications and automotive industries.
Andrew leads the Digital Solutions service line at Next Digital. He has been immersed in new media, internet technologies and leading online projects for over a decade.
Over this period, Andrew has helped many leading enterprises including Telstra, Ford Motor Company and News Digital Media improve their online capability. Andrew advocates for technology as an enabler of useful user experiences.
Anna has been working on leading technologies for the last 20+ years. She holds a PhD from Sydney University in Design Science and Linguistics, with a study on virtual worlds and cyberspace. During her academic career, she has published and presented at various international conferences and has worked on cross-cultural projects involving high-end technology for collaboration.
Anna’s background is in architecture and design (with a Honours Laurea from Milan’s Polytechnic), and in Australia she’s worked at OzEmail, Telstra, APN News and Media and more recently at Fairfax Digital as the Chief Product Officer, responsible for the technology and product development across Fairfax’s digital sites.
Anthony brings over 15 years experience in integrated marketing and advertising, having worked with some of Australia’s top agencies including Leo Burnett, George Patterson Bates, Wunderman and JWT.
He has developed and implemented successful marketing campaigns for recognised brands including Ford, National Australia Bank, Nestle, Sensis, Village Roadshow and Lenovo.
At Next Digital, Anthony is charged with working with our team and clients to develop integrated marketing programs and identify opportunities to maximise the digital marketing channel.
The future of digital marketing
Brad Howarth is a journalist, author and public speaker on the topics of innovation and entrepreneurship, technology, marketing and the environment. He has contributed to many leading magazines, newspapers and websites in Australia over the past 15 years. Brad is formerly a senior writer with the business magazine Business Review Weekly, where he held the positions of both Information Technology Editor and Marketing Editor.
Brad became a freelance writer in 2004 and has since covered a wide range of topics, including technology, marketing, entrepreneurship, entertainment, and foreign affairs. Amongst the various publications he has contributed are The Australian Financial Review, The Sydney Morning Herald, B&T/Digital Media, Rolling Stone Australia, and Men’s Style Australia. He has also been a contributor to the US-based publications BusinessWeek and Red Herring and the UK newspaper The Guardian. Brad has interviewed many of the world’s leading thinkers in marketing, technology, and entrepreneurship.
Brad is the author of the book Innovation and Emerging Markets – Where the Next Bulls Will Run, which is a study on the issues confronting emerging Australian technology companies as they strive to commercialise their innovations.
In his role Carl is responsible for developing and managing News Digital Media's relationships with the key telecommunications carriers. Carl works closely with the carriers to maximise the distribution of News Digital Media's brands and content. He is also responsible for identifying and developing commercial opportunities with various handset manufacturers including Blackberry, Motorola and Nokia.
Since starting at News Digital Media in 2007, he has launched news.com.au as the primary news provider on the Optus Zoo mobile portal; launched an on-device deal with Motorola; brokered partnership agreements with Telstra and 3 to carry News Digital Media mobile sites, negotiated a deal that saw News Digital Media become a key content partner for the Optus iPhone launch and more recently launched the news.com.au app on Nokia's Ovi Store, which was the first news app to be release by Nokia in Australia.
Prior to joining News Digital Media, Carl held the role of Commercial Manager for Legion Interactive, Australia's leading mobile entertainment and marketing services provider, where he was responsible for the development of mobile content services and mobile marketing solutions for brands such as ACP, Foxtel, Harper Collins, NRL and Roadshow Films.
Carl is an active member of the AIMIA Mobile Industry Group.
Craig co-founded the white agency in 2003, quickly establishing it as one of Australia's preeminent interactive agencies. In the six years since launch white has won numerous creative and business accolades built on a foundation of innovation and world class digital work, working with some of Australia's largest and most successful brands.
Craig's experience across publisher and agency-side, and subsequent exposure to a diverse range of organisations' marketing objectives, provides a unique insight into the capabilities of digital in meeting a client's business challenges and ensures digital becomes the gateway between business, marketing, customers and prospects.
Prior to white, Craig's experience has been extensive and he is one of the longest serving internet specialists in Australia. Beginning at Ozemail in 1996, Craig was promoting the positive changes the internet could have for marketers long before companies had even dipped their toes into the water. From Ozemail Craig moved to Yahoo! where he was one of the first in the local team for the global internet success story, leading the sales team with passion and creating successful strategies for marketers.
Dale McCarthy has worked at the forefront of the digital media industry since 1996, including 12 years with Fairfax Media, where she is currently Director of Strategy & Corporate Development in the Marketplaces division that has over 480 staff and includes the digital transaction businesses RSVP, Stayz, Tenderlink, InvestSMART and the classified businesses Domain, Drive, APM and MyCareer.
In this role Dale helps set the strategic agenda for the division, overseeing operational and corporate strategy as well as M&A. Dale has been involved in numerous digital joint ventures, mergers and acquisitions for Fairfax including The Weather Company, TheVine, OMG, FindaBabySitter, Tenderlink and Occupancy. She is Chairman of the board of OMG and is actively involved in integrating new acquisitions into the company.
Her previous roles with Fairfax Media have included Chief Marketing Officer of Fairfax Digital and General Manager of RSVP.com.au.
Dale developed Australia’s first University accredited course on Internet Advertising with UTS in the late 90’s, was awarded Internet Pioneer of the Year at the Yahoo Internet Awards in 2000, was named in the Top 10 Most Influential People in eMarketing by B&T and was recently selected to be on the Prime Minister’s ICT Industry Taskforce to develop a vision for the ICT economy to 2020.
Darren has over 15 years experience in global FMCG marketing and the digital arena.
Brand management roles in both Australia and Europe highlighted the opportunity for brand engagement in the digital arena and mobile.
Establishing Creative Licence Digital in 2007, the focus has remained on bringing brand and mobile together, successfully working with blue chip brands like Mars, Roche, Westpac, and Hilton.
As a result, Creative Licence has enjoyed enormous consumer and B2B success, including one consumer application going #1 in 13 markets on the iTunes App Store and many other success stories involving FMCG field force tools, trade engagement programs and stunning consumer applications.
This mobile expertise, blended with consumer insight also led to the development and release of QuickerFeet, a leading edge location based services app for Australian retail.
David Anderson is the Managing Director of the Transactions Division at Fairfax Digital, which includes the RSVP, Stayz, InvestSmart, and Australian Property Monitors businesses. Fairfax Digital is the interactive division of John Fairfax Holdings – publisher of The Sydney Morning Herald, The Age and The Australian Financial Review amongst other titles.
David is responsible for developing the current businesses in the portfolio as well as identifying new opportunities for the Transactions Division.
His prior roles at Fairfax Digital include Director of Strategy and Operations for the Employment, Real Estate, and Automobile businesses, and Chief Product Officer where he was responsible for all product development and the technology function.
Over the last 14 years, he has worked in a number of start-ups in online and web roles for companies such as Memetrics (recently acquired by Accenture) and ninemsn during the company’s startup phase in 1997.
David holds an MBA from University of Technology Sydney and a Bachelor of Arts (Communications) from Macquarie University.
Denis’ expertise – building digital businesses. You won’t find a more dynamic speaker in the digital space. Denis has underpinned his 10 year digital career with an extensive corporate background working with a number of multinational organisations such as Kodak, Diners Club, Bell South and US Office Products.
A part time lecturing role turned into a full time position as Program Director of the Master of Multimedia degree at Monash University in 2000. He went onto manage 2 further master’s degrees. He’s been hooked on digital ever since. Denis is now the Director of 2 digital businesses; NEWMEDIA People, a specialist recruitment practice and sponsor-ed, Australia’s largest developer of school websites, with a twist.
Denis continues his association with Monash lecturing Master’s students in units such as Multimedia & Society, Multimedia Product Development, Professional Practice for Design and Design Studio. He is a Champion of the Digital Ministry, blogs at thedigitalden.com.au and has been recently appointed to the AIMIA’s Education Committee.
When Deniz started out in digital communications, modems were the size of small cars and everyone “online” knew each other by first name. After 16 years of senior posts in some of the biggest international and local interactive agencies and running some of the largest digital accounts in Australia, the only thing that has not changed is his passion for this medium.
Deniz feels equally at home with a leftfield consumer campaign as he does with the most sophisticated end-to-end business solution, and is fluent in the languages of business, marketing, creative, technology and account services. Deniz’s unparalleled digital strategy expertise joined with his strong involvement with all areas of business allows him to cover accounts from all angles and deliver best of breed innovative digital communications strategies to his clients across the web, mobile and social media channels.
Deniz has joined Webling Interactive as a founding partner in 2004, and small digital agency that started in a lounge room is now one of the top specialist players in digital space in Australia, with a focus on exceptional brand experiences via online, mobile and social media.
A shortlist of clients Deniz has worked with include: Microsoft, MasterCard, Coles, HSBC, CCA, Wizard Home Loans, Optus, ABN Amro Rothschild, ING Insurances, CommSec, Ferrero, Fuji Xerox, Telstra, Toyota, Sydney Opera House, Movie Network, Arnott’s, KIA, DHL, Channel 7 and many more.
In her current role as Director of Complete the Picture Consulting, Marisa provides applied business research, strategy and analysis to businesses in the mobile, other digital, new technology and services industries. Marisa has been involved in designing, implementing and managing research projects that provide real insights for clients in these industries for almost 20 years.
She has been the author and co-manager of the AIMIA Australian Mobile Phone Lifestyle Index Survey (AMPLI), since it was first established 7 years ago. She also instigated Australia’s involvement in worldwide initiatives like the Worldwide Mobile Data Survey.
Her practical experience is complemented by a Doctorate in the area of forecasting demand for break through products and a Masters Degree by research in the area of branding. She is also a visiting research fellow at the University of Adelaide.
Marisa enjoys sharing with others the insights and case studies that are the result of her work (and life!) experiences. She has presented at local and international industry and academic conferences and workshops, and been published in a range of different journals.
Fergus Stoddart is a founder and the Commercial Director of Edge, Australia largest independent content marketing and publishing agency. Edge works with brands to develop and run content marketing initiatives both on- and off-line. Fergus has helped leading brands like Woolworths, Volkswagen, BMW, P&O Cruises and AUSTAR, amongst others, build loyalty and increase sales through becoming publishers in their own right. Fergus is the co-author of ADMA''''s Content Marketing white paper and has spoken at several events including Publishers Australia''''s Monthly Forums, ADMA''''s Relationship Marketing Council and the Real Estate Wealth Summit.
Freddie Jansen van Nieuwenhuizen is Director, Consumer Apps and Services in Telstra Product Management and joined Telstra in 2003. Freddie heads up the product development of a range of innovative consumer applications and on-device experiences such as Mobile FOXTEL, Whereis Everyone, Whereis Navigator, BigPond Callertones, BigPond Download Manager, PocketNews to name a few.
Before joining Telstra in 2003, Freddie was Director and Systems Engineer for InfoSpace (Seattle based) and responsible for the deployment of content portals for mobile operators. Prior to joining the wireless world, Freddie spent time in Canada with Crosskeys, a Newbridge (now Alcatel) affiliate, developing software and user interfaces for a range of Network Service Level and Performance Management Systems.
Freddie is originally from in South-Africa and holds a Bachelor in Engineering (Electronic & Electric).
In January 2008, Greg completed the successful merger of his company iFocus with Bullseye Digital to become the Managing Director of Bullseye.
Greg founded iFocus in 2000 and built the online consulting and solutions business into one of the most respected boutique firms in the country, steering it into the ranks of BRW's Fast 100 for two consecutive years (2004, 2005). Greg has also been the recipient of many industry awards for projects delivered.
For over 13 years Greg is a pioneer in the digital space and continues to advise the boards and senior management teams of major corporate organisations and government bodies on their use of the Internet, particularly in the areas of digital strategy, business enablement, governance, convergence and online customer engagement.
Greg is regularly invited to speak at conferences and industry forums to share his insights on the future of business, the web and the impact of digital technologies. Greg is an insightful and engaging speaker who likes to provoke his audience by challenging current paradigms whilst keeping grounded on what real changes can be achieved right now.
Greg is a director of the Bullseye Group and e-learning training company, iCourses.
- Citizen 2.0 - Customers, employees and leadership in a flat world
- eLearning - where does eLearning fit within the eBusiness equation
- Working with Government
- CRM - Value is the key driver
- Spam - the legislation, the issues, the remedies
- From reality to vision and back - Strategies, rhetoric and directions for the knowledge journey.
Guy has been working in online marketing, web development and digital strategy for over 10 years. As Production Manager at Gruden he overseas the delivery of all the agency's projects, for a wide range of leading blue chip and household name clients.
A prolific blogger, Ian Farmer's energy and passion are evident in his ability to interpret future trends in digital and develop innovative marketing campaigns around them. As the Digital Strategist at leading Digital Agency Webling Interactive, Ian constantly has his eye on the latest trends and his ear on client needs. Prior to joining Webling, Ian founded Frontiering - a boutique marketing consultancy practice focused on new and emerging marketing strategies. An extended career with the Mars Group saw Ian in a number of roles across IT, marketing and business development. Ian’s work has taken him across the Asia Pacific region, where he has studied cultural interactions and social behaviour. Ian is the co-founder and director of online gourmet food website Gourmet Shopper.com.au.
Previous speaking experience:
- Social Media and the conversational web (Melb, Bris, Syd) 2008
- Knowledge Management Australia 2008 - Melbourne July 2008.
- Topic: Personalised Knowledge Discovery
- User-centric Web 2.0 conference - Sydney June 2008
- Topic: Building Successful Online Communities
- Ad-Tech Shanghai 2006
- Digital Marketing Summit - Sydney 2005
- MASTERFOODS Case Study
Her expertise is in digital publishing, but more specifically in building active digital communities, which maximise the capabilities of web 2.0 technology.
beautydirectory, launched in 1999, was a world-first online media resource, providing constantly updated information for beauty journalists in Australia and New Zealand. Its cutting-edge premise and information-delivery systems were recognised on the international digital stage when the site was awarded an Honoree commendation in the Webby Awards in 2007.
beautyheaven, a consumer version of beautydirectory, was launched as a non-commercial test site in 2005 and was relaunched as a commercial vehicle in 2007. It is now the most highly visited independent beauty-specific website in Australia and has a highly active community who visit daily to chat in forums or comment on fresh, daily content.
Via beautyheaven and beautydirectory, Jackie has become a highly visible innovator in the Australian beauty industry, with the establishment of beautydirectory's Star Awards, 5 years ago, which celebrate beauty journalism and PR; the introduction of regular seminars for the beauty industry on online developments relevant to its future business; and acting as a consultant to the industry on issues specific to growth in the digital domain.
She was recently invited to become a member of Australia's 'Online Divas' and was also proposed as one of the country's 50 most influential women in the digital media industry. As MD of Directories Group, she leads and mentors a team of 14 talented women, all committed to supplying the best that the web has to offer to the beauty industry.
Outside of the office, Jackie is a mother of four, a very part-time aspiring actress and can't live without Iyengar Yoga.
Topics include but are not limited:
- Tips to build a successful online community
- Women at work - the benefits of being a flexible employer
- How marketers can benefit from digital media
James is a passionate 'user experience' advocate and helps businesses to improve the way that customers experience their brand through technology user interfaces. His interest lies in making technology more usable and is an active social marketer, professional speaker and writes his own blog (www.UsableWorld.com.au) on the subject.
His user experience consultancy, ObjectiveDigital.com provides cutting edge User Centred Design, Usability Testing and Eye Tracking services.
James holds an MSc in Organisational Psychology from Macquarie University, and is an honorary associate, guest lecturer and masters supervisor for the University of NSW and Macquarie University. In addition, he is a member of AIMIA's Customer Experience industry group.
Jamie is the Managing Director and one of the company founders. He brings extensive experience in online advertising and business development from key roles at some of Australia's leading online players.
Jamie spent three years at LookSmart in product development and search analyst roles.
After leaving LookSmart he joined SEEK, where he managed its online marketing activity and key alliance partnerships. Most recently Jamie was at Optimedia where he established the agency's search marketing offering and implemented campaigns for clients such as NAB, Telstra, Sensis, Qantas and the Victoria Government.
Jamie's role at CLD includes sourcing and acquiring new business, in addition to leading the strategic development of the business.
Jane Huxley is currently General Manager of the Media division within Fairfax Digital. In this role Jane is responsible for extending the company's position as Australia's leading provider of online news and information. This includes setting and executing a news leadership strategy across all mastheads. (SMH.com.au, TheAge.com.au, WAToday.com.au and Brisbanetimes.com.au), and directing its consumer marketing, mobile and video business units.
Jane brings to Fairfax Digital more than 18 years strategic business and marketing experience, having previously worked at international organizations including Vodafone and DigitalOne. For over fifteen years she held various technical, sales and marketing positions with Microsoft, including Director of Partner Group and Director of its Desktop Applications (Office and Windows) Group.
Jason co-founded Bullseye Digital in 2000, and has developed the company into one of Australia's largest digital services agencies. His career spans over 15 years, and includes experience in the multimedia and interactive industries in Australia and the UK at Zivo, Compuserve and AOL.
Jason is also a certified Google Advertising Professional specialising in all forms of digital marketing and website design, and was one of the first graduates in Australia with credentials in multimedia design.
With a diverse background in online marketing, design and multimedia, Jason is now 'go to' man for clients such as Blackmores, ANZ, Roche, Coca-Cola, Masterfoods and the NSW Government when they want to develop cutting-edge digital marketing campaigns and strategies.
Jason is now regarded as a leading authority on how brands and businesses can communicate effectively online. He is often called upon by the media to make predictions and add his comments on the subject, and he is a regular keynote speaker at conferences and events.
- Marketing to Kids Online
- Online Marketing Effectiveness
- Digital Marketing and Developing its Role in Developing Ongoing Conversations with the Customer
- Public Sector Digital Marketing: now and in the Future
- Social Media Marketing
- Social Media Monitoring
- Behavioural Technologies and Targeting
- Bachelor of Arts (Hon) University of Western Sydney
Jim has built on an auspicious career in international management, consulting and the media to now drive the team of the biggest privately owned digital services agency in Australia, Bullseye.
His 25 years of experience is reflected in a body of work that has taken him from developing and implementing strategy with major corporations and government in particular in media, telecommunications and IT sectors around the world. His career spans from leading studies that assisted government policy in the early 90s on the impact of the internet on Australia's future, through to developing SaaS products used in 18 countries around the world. In the corporate advisory arena, Jim was the lead advisor on a large number of major mergers, acquisitions, IPOs and mobile license allocations during telecoms deregulation. He is an experienced public company director.
It is Jim's media experiences however, that has provided him with varied and colorful memories. His incarnations as a talkback host on Sydney's 2UE, a syndicated financial specialist to over 250 radio stations across the country and television presenter with the ABC are backed by numerous articles, keynote addresses and publications that make Jim a highly regarded business forecaster and visionary.
- How to Develop Your Digital Roadmap
- The Firm of the Future
- Management Science in a Digital World
- Change the People or Change the People?
- Competitive and Sustainable Organisations
Karim Temsamani manages Google's domestic business and strategic partnerships in Australia and New Zealand.
Karim joined Google from Fairfax Media, where he was most recently Group Director, Fairfax General Magazines (responsible for growing the profile and advertising revenue of Fairfax's suite of inserted magazines) and Commercial Director for Newspapers (responsible for agency and group sales, trade marketing and business development).
Prior to this he was the publisher and Vice President of Who Weekly at Time Inc South Pacific from 1999 to 2002. He has previously served in a variety of senior capacities with Hachette, including the positions of regional business publisher in Hong Kong (1995-96), associate publisher for Korea in Seoul (1996-97), and managing director for Hachette in Sydney (1997-99).
Katie is a digital evangelist and creative strategic thinker specialising in defining the role for brands in the digital channel and designing integrated marketing communication plans.
For the last twelve years she's worked both on the creative strategy and immersive integrated communications for some of the world's leading brands including Coke, Commonwealth Bank, Telstra, McDonalds, Kellogg's, Pepsi, GSK, and YUM!.
She's a graduate of the University of Adelaide, majoring in Media and Cultural Theory, her blog “Get Shouty” recognized in Ad Age's “Power 150” and she has published and presented her thinking over the world. In a previous life, she has five years experience in the media as a publicist, broadcaster, script writer, and producer. In addition to being able to speak about herself in the third person she's steered a couple of recording artists and record labels to fame and glory
A big believer in contributing to the knowledge base she's a founding member of Interesting South and the convener of the Sydney chapter of Planning For Good.
At Creata, Katie was the Global Creative Strategist, responsible for the digital definition of the Happy Meal brand globally and the construction of fantastic user experiences on a site created to engage children and their parents in 14 languages.
Katie created and managed the digital department at bellamyhayden, Australia's most awarded communications strategy agency, and was responsible for the digital engagement and media strategy across their portfolio of clients.
Katie is currently the Strategy Director for the White Agency.
Kirsty is Director, Strategy and Operations of the Transactions Divisions at Fairfax Digital. In this role, she is responsible for overseeing the strategic direction of the RSVP, Stayz, InvestSmart, and Australian Property Monitors businesses as well as their day-to-day operations.
While at Fairfax Digital, Kirsty has also held the position of General Manager of Stayz.com.au - the number one website for holiday rentals in Australia. Prior to this, she was Marketing Director - Media for Fairfax Digital where she developed and executed the consumer and trade marketing strategy across 12 of the company’s news, finance and entertainment brands.
Kirsty has worked in the digital media industry for 10 years. She has an MBA from the Australian Graduate School of Management and holds a Bachelor of Business in Communications from the Queensland University of Technology.
Lija is the Group Marketing Director for the transactions business unit at Fairfax Digital. In this role, Lija is responsible for setting and overseeing brand marketing strategies and lead generation across the Transactions Division which encompasses RSVP
Lija joined Fairfax Digital in 2006 as Director of Marketing at RSVP. During her 14 years in the marketing industry, Lija has worked across advertising, corporate communications, public relations, internet and digital strategy for companies including Canon Australia, Australian Jockey Club and Adshel. She also ran her own business for four years.
Lija holds a degree in Commerce, majoring in marketing, research and international business from the University of Western Sydney.
Malcolm has been a consultant, advisor and investor in telecommunications and media for over 15 years during which time he has worked with operators, regulators, governments, investors and users in Australasia, Asia and North America. He specialises in business strategies in telecommunications and media, performance improvement and the impact of digital technology/media on businesses of all types. Malcolm was KPMG’s joint lead partner on the Implementation Study for the Australian Government’s $43bn National Broadband Network. Other clients have included the ABC, Optus, Foxtel, Telstra, Two Way, Multimedia Victoria, Virgin Mobile, Bell Canada, Multimedia Development Authority of Singapore, Oztam and Radio New Zealand.
Malcolm is a regular writer and speaker and in public forums on topics such as broadband, digital content and interactive TV and has a regular column in Digital Media magazine.
Malcolm is currently a Director of Sydney Philharmonia Choir and was previously on the Board of an ASX-listed media company. He has also appeared in more than 25 theatrical productions from Shakespeare to musicals.
Mark joined the organisation in 2001 and has extensive experience in the conception and implementation of digital solutions.
Prior to joining the Next Digital team Mark gained extensive management experience in the media and printing sector working for PMP Limited for six years. Mark has a strong understanding of digital relationship marketing and has worked with some of Australia's leading companies in developing and executing digital communication programs.
Mark is an executive member of the Bullseye team playing a key role in the strategic and operational direction of the business. He has had extensive business and online experience working with many large organisations as a Consulting Director. His depth and breadth of business experience centres on online strategy, user and business principal consulting/research, project management and web/multimedia delivery.
Mark is an Executive member (Treasurer) of Software Queensland, which represents software businesses in QLD.
Mark is also a skilled facilitator (focus groups and training) and presenter.
Michael is Head of Online for Telstra's Small and Medium Business group and oversees strategy, development, and management of the Telstra Business Web Portal, Mobile Portal and related online services. Michael began his career in finance with the Investment Banking firm Lehman Brothers in Boston Massachusetts and spent the next 10 years in the finance industry.
He left Wall Street to become Executive Vice President of Marketing and New Business Development for the startup syndicated research and consulting firm World Research Advisory. A successful relationship with America Online eventually led to joining the company in 1999 as Executive Director of the AOL Devices group. At AOL he developed initial business strategy and subsequent partnerships for the “AOL Anywhere” program.
Among other initiatives, he was responsible for bringing the AOL experience to wireless devices including the AOL Communicator built by Research In Motion.
In 2002, after leaving AOL, following the acquisition of Time Warner inc., he joined Research In Motion (maker of Blackberry wireless devices) which brought him to Sydney as Director of Emerging Markets.
In 2004 he began the process of becoming a permanent Australian resident and by 2005 was granted a permanent visa allowing me to live and work in Australia. As Executive Vice President of the startup mobile marketing company bCODE I oversaw the development and launch of the bCODE mobile ticketing solution before joining Telstra in October 2006.
Senior online and business strategy and business development executive with a successful background in product and service development. Experience with executing joint ventures, mergers and acquisitions and strategic alliances for both established as well as startup companies.
Strong practical experience with:
- Internet/Online Services
- Wireless Technologies
- Network Management
- Product and Personnel Development
- Sales and Sales Management
- Business Strategy
An Internet pioneer and entrepreneur now responsible for Telstra's digital classifieds businesses including Trading Post, Car Show Room, Auto Trader and Boat Trader. Accountable for all aspects of the businesses including overall revenue and cost budgets, strategy and for managing Sales, Product, Marketing, Technology, Customer Service, UI and corporate teams and functions.
Specialises in delivering a simpler, faster customer experience across the buyer experience cycle, focused, easy-to-use products aligned to brand value proposition and organisational culture that accelerates change and innovation to improve revenue growth and cost reduction.
Recognised by the mobile industry as a pioneer and leader in the field with many years commercial experience delivering innovative solutions with hundreds of content and media partners locally and globally and delivering consistent audience and revenue growth. His direct leadership responsibilities at Telstra have included content business strategy and planning, commercial negotiation, team building and leadership, and revenue and cost accountability, major product launches and operational programming & scheduling. His recent past includes responsibility for audience, usage, programming and commercialisation of the BigPond mobile portal and has lead Telstra's mobile content businesses for its Next G, 3G and i-mode platforms and launched literally hundreds of mobile sites and services using a variety of commercial models and production and technology approaches.
Prior to Telstra Michael's accomplishments included launching and leading as Director and CEO two internet startups in the mid and late nineties and in between helping Fairfax to establish its digital classifieds businesses for both B2C and B2B.
As Head of Performance Advertising, APAC, for AdMob, one of the world’s largest and fastest growing mobile advertising networks, Mike is responsible for strategies that drive strong returns on investment for premium advertisers in various mobile content fields. He also handles business development in the region, identifying and executing on monetization opportunities among mobile publishers.
Prior to joining AdMob, Mike was Senior Technical Manager for Asia Pacific at Netbiscuits, one of the world’s leading B2B web software platforms for the creation of mobile portals. In this role he led the portal conceptualization phase and managed the development life cycle for premium media companies and agencies
Nathan joined KPMG in 2007 and heads up the commercial due diligence practice in Sydney. Nathan has over 14 years experience in market assessment and corporate strategy in the UK, US and Australia and offers market assessment and strategy experience that extends across most industry sectors .
Prior to joining KPMG in June 2007, Nathan was Head of Strategy and Convergence for Orange UK plc, a leading UK mobile and broadband operator. He was responsible for the integration programme between Orange Mobile and Wanadoo, Europe’s largest broadband ISP and portal. Under the Orange brand, the combined business was one of the first converged broadband, fixed and mobile businesses in the UK consumer market
Originally from a strategic consulting background Nathan has extensive experience in an advisory and commercial due diligence capacity. Previous assignments include new market entry strategy, market appraisal and business due diligence across a range of sectors.
Nic Cola is Chief Operating Officer at Fairfax Digital. Fairfax Digital publishes more than 30 websites and reaches over 16 million unique browsers and 700 million page impressions per month. Nic is responsible for the operating divisions of Media, Classifieds and Online Transactions.
Nic has been with Fairfax Digital for over 10 years, in a variety of roles including Director of News, Information and Entertainment, where he was responsible for Fairfax’s market leading digital news business (online at the smh.com.au and theage.com.au), Media Sales and Digital Entertainment business across Fairfax Digital and General Manager of Online Classifieds.
After completing a Bachelor of Graphic Design with a major in Advertising, Nick spent 11 years working in some of Melbourne’s most prominent advertising agencies, including J. Walter Thompson, Grey and Young & Rubicam. In 1999, he left mainstream advertising and co-founded Sputnik Agency, one of Australia’s first online agencies. Although digital advertising was in its infancy, Nick was excited about its potential and seemingly endless possibilities. His passion for advertising, design and the digital realm continues today and he has spoken at a number of digital conferences and regularly comments on the industry to the trade press.
Over his career, Nick has worked with a wide range of national and international clients. Just some of the names include Nintendo, Miele, Converse, Cadbury Schweppes, SEEK and Hewlett Packard. He can be credited for a swag of awards, among them Gold and Silver Folios, an AWARD Pencil and an impressive collection of MADCs, and has been called upon to judge many industry awards.
Nick’s claim to fame is that he can sing the theme song to the TV show ‘Flipper’ in Dutch.
TigerSpike is a digital services company specialising in mobile and personal social media. We focus on delivering innovative and cutting edge digital solutions, from mobile applications, to bespoke software development. Our global experience combined with our commitment to technical excellence ensures our clients are at the leading edge of new media.
TigerSpike was founded in Sydney in 2003 and opened its first overseas office in London on 2006. After an Austrade mission to the US in February 2008, TigerSpike opened an office in New York in March of that year.
Paul is responsible for the Digital, Application, and Infrastructure teams at Australian Rugby Union (ARU). He joined ARU in August 2008, after holding a similar role at Football Federation Australia for four years. Prior to moving into sport, Paul spent over 15 years working in the mid-market CRM and ERP space, working for various organisations including; Ernst & Young, HiSoft, and Eclipse Computing.
During his career, he has worked in multiple areas of the IT business, across sales & marketing, management, architecture, development, systems engineering, and project management.
Paul's current focus is using technology to drive innovation in sport, particularly in extending the event experience to the digital realm for fans, and changing the way sport communicates with its community based participants.
Pedro has over 13 years experience in servicing and providing Information Technology solutions into the SME sector. He has made a significant mark in the desktop/server applications area, delivering Information Technology solutions locally, regionally and globally. Pedro actively pursues a career focus in the IT / SME market sector, and has accumulated a formidable expertise in the management of software development, network administration, website development, online marketing, and business management projects. In that time he has been involved in the development of over 15 different software titles used by over 40,000 SMEs throughout Australia. Pedro has combined this with personal experience in the management of a highly successful inner city retail sector business, and is acutely aware of the financial, change management and people management aspects of a successful growing business.
- Social Networking for SMBs
- Selecting your Web Hosting Provider
- Power Supply and Surge Protection
- Maximise your IT Budget
- Managed IT Services
- Cloud Computing
- A Disaster Recovery Plan
- The Right Web Solution
- Wireless Networking
Peter Davies heads up the Australian operations of Adconion Media Group, managing the company’s two Digital Distribution Platforms (DDPs): Adconion Direct and Joost. He oversees a team of over 70 full time employees based in Sydney and Melbourne.
Davies has established a reputation as one of the smartest guys in the digital industry. Starting his career in sales for traditional print publishing firms, Peter was quick to cotton on to the potential value involved in connecting print assets with emerging online initiatives.
Throughout his career with Pacific Publications and 9msn, Peter has connected advertisers with content concepts that would provide innovative and unique response mechanisms. Amongst the many benchmark integrated properties he has launched, Peter is particularly proud of those developed for St George, Proctor & Gamble and Dolly Club.
The digital industry has changed greatly since Peter first entered the market. What was once considered a ‘nice to have’ adjunct is now core to any good marketing strategy. Concepts that were considered highly radical such as behavioural targeting or real-time optimisation have become mainstream language and the continued convergence of services, technology, people and process is creating a whole new breed of integrated organisation, of which Adconion is a leading example.
Yet some things remain absolutely fundamental and do not change. For Peter this includes a strong emphasis on the importance of service, even at a time when certain aspects of the supply side business are headed toward a commodity trading model.
According to Peter, the Adconion DDP teams for both Adconion Direct and Joost, exceed all expectations when invited to the table with the agency, the brand/advertiser, publishers, tech and content teams. In his experience, working this way always produces results that exceed expectations.
“It is only with superior client service levels that you secure a seat at that table and I’m immensely proud of how integral the Adconion teams have become with many of our clients. We add value at every step of the relationship and we never take a transactional view. The instant we do that, we’re obsolete.”
Pippa Leary is the Managing Director of Media for Fairfax Digital. She runs the Media Sales, Marketing, Technology, Product, Business Development, Multimedia Productions and Mobile Services departments of Fairfax Digital.
Fairfax Digital is the interactive division of John Fairfax Holdings – publisher of The Sydney Morning Herald, The Age and The Australian Financial Review among others titles.
Pippa is responsible for growing revenue and audience usage of The Sydney Morning Herald (smh.com.au) and The Age (theage.com.au), Brisbane Times, W.A. Today, The Vine, Trading Room, Money Manager, Real Footy, Rugby Heaven and many more Fairfax Digital sites. Her team works closely with the editorial team to ensure the Fairfax network of news sites remain the #1 online news Network in Australia. Her responsibilities include product management, syndication, business development, multimedia, editorial production, membership, marketing and technology.
Richard Parker is a thinker and strategist who has worked across web design and build, social media, eCRM, online marketing, email marketing, search, customer magazines, sales promotions and DM. He believes in telling stories about brands and using content through multiple channels to drive business objectives. He also believes in making his clients look good, and having a good time.
Parker recently joined strategic content agency Edge as Head of Digital, based in the Sydney office. He works across all Edge clients including Australia Post, NAB, Colliers International, St. George Bank, Carnival Australia and Sportingbet.
Parker relocated to Sydney after a 12-year stint in the UK where he was strategy director and co-owner of integrated marketing agency, Better Things. Before that, he was a brand storyteller at the UKâs leading content agency, Story Worldwide, and at strategic content agency, Seven.
During is career he has worked with a large number of businesses across multiple sectors, including ASOS.com, Coca-Cola, Coutts, Direct Line Insurance, Duchy Originals, EstÃ©e Lauder, Fortnum & Mason, Johnson & Johnson, Karen Millen, Links of London, Medicins Sans Fontieres, Norwich Union, Oasis, Reed Elsevier, The Open University, RAC, Trader Media Group, Vision Express and Waterstones.
Rick has over 15 years of experience in digital creative, specializing in exceptional brand experiences for the web, mobile and social media.
As Creative Director of Webling interactive, Rick has helped deliver a diverse portfolio of mobile, viral and social media strategies and executions for brands such as Coles, Channel 7, ING, Commsec, Palmolive, Random House, CCA, Movie Network and Ferrero Australia including the Tic Tac Shake & Share App; a mobile-driven viral campaign with over 1.6 million downloads worldwide and growing.
Rick's primary aim is to find relevant and effective ways to engage, surprise and delight consumers and fully exploit digital’s ever growing potential to build and grow successful brands.
Ricky Sutton is Head of Video at Fairfax Digital, where he and his 22-strong team provide news, sport, entertainment and business video to more than six million Australians.
Ricky has been a senior journalist for more than 20 years during which time he has run the news desk of the world’s best-selling paper, launched and run several of Australia and the UK’s largest and most profitable websites and worked as an advisor to multiple media CEOs.
His businesses combined have more than 11 million readers and generate more than $20 million-a-year from advertising, subscription and transactions.
Robbie Hills is recognized as one of the region’s most authoritative search marketing experts.
He was most recently managing director of WPP owned 24/7 Real Media in Australia, the regions largest search marketing company, and has recently been appointed CEO of WPP’s Group M Search business across the Asia Pacific region.
His impressive 15-year career in online sales and marketing has included a number of milestones, including the Australian launch of Sensis MediaSmart’s web search solutions across its portfolio of online products, including Sensis and Telstra BigPond.
“I’ve always been fascinated by the way mobile phones have connected the world. The opportunities are endless for businesses to communicate with and reach the ever growing population of mobile phone, and, in particular, smart-phone users.”
Roger Woodened is a man with a clear vision - to ensure 2ergo becomes THE leading provider of mobile marketing services in Australia.
It is this bold outlook that has propelled him through a successful career of over 10 years spanning various markets including the UK, Europe and the US, and which has led him to his role as General Manager of 2ergo Australia.
With a background in telecoms, IT outsourcing and systems integration, Roger has extensive experience working with major global corporations including BP, Samsung and Tyco International in a variety of sales and management positions. Prior to his appointment at 2ergo, Roger held the role of Business Development Director at international IT services company, Atos Origin. British Telecom (BT), however, is where Roger has spent the majority of his professional life, working his way up through the ranks over 10 years and holding a range of roles from sales to senior management.
Roger holds an MBA from Macquarie Business School in Sydney. In his current role as General Manager of 2ergo Australia, maintaining a dynamic and professional culture, upholding authenticity and integrity, while growing the business and leading it towards securing the market leading position for mobile marketing in Australia all sit at the top of Roger’s priorities.
At the end of a hard day or on the weekends, Roger burns off steam running, hiking, playing squash and football, and socialising with friends. A lover of travel and the outdoors, Roger also has a keen interest in politics, culture and history, the environment and sustainability.
“I believe it’s vital to listen to and understand people and businesses before influencing how they should adopt emerging technologies.”
Ruchir is serial entrepreneur who started Langoor as his third venture in mid 2009. Langoor is a digital agency which specialises in web development and digital strategy. In the digital world, Ruchir has consulted and worked on a few hundred projects including projects for Politicians, ASX listed companies, NGOs and Small Businesses alike. Currently, he is busy growing the business with plans to set up a Research & Development arm of Langoor in India. He is also a committee member for the AIMIA NSW National Executive.
Ruchir is also known for his work on Youth affairs in Australia. He is the Chair of the Australia India Business Council (AIBC) Young Professionals and sits on a few other Boards including the AIBC NSW Management Committee, International Advertising Association's Young Professional Chapter Committee amongst others. Ruchir is a former President of the University of Sydney Union and has served on numerous other Government and Non-Government Committees and Boards. He was also one of nineteen young Australians invited for lunch with Prince William by the Governor General in early 2010.
Sam Smith heads up the Australian operations of RedLever, a wholly owned division of Adconion Media Group. Red Lever is a global production studio which oversees the design and implementation of content funding, development and distribution strategies for brands and their agencies.
A passionate advocate for brand engagement, Sam’s interest in creating unique branded content started when he was Business Development Manager for the Buchanan Group, where he was instrumental in the now globally recognised “Brand Power” platform.
Prior to joining RedLever and the Adconion Media Group Executive team, Sam was the Commercial Director for content solutions business TCO, where he capitalised on his years of experience with Yahoo!7. As the Sales Strategy Director for Yahoo!7, Sam drove the commercialisation of content, trade marketing, creative services and sales strategy. His unique combination of the Seven Media Group’s assets saw Sam engineer a groundbreaking go-to-market media package for the 2008 Olympics.
Sam’s understanding of how to combine and leverage the best practices of broadcast and digital networks is further rounded out by his time spent leading the sales team for ninemsn. As the National Sales Manager, Sam was instrumental in devising and delivering content rich campaigns that spanned audiences online, on-air and print.
Throughout his career Sam has continued to test his theory of ‘magnetic content’ with online broadcast. During his tenure at RedLever, this has been further refined and proven, working with brands such as Sprite, Johnson & Johnson, Landrover and Tourism Australia. Where the invasive interruption based models are waning with consumers, the strategies developed by RedLever continue to engage consumers in ever increasing numbers.
Visit www.adconion.com/au or http://www.redlever.com.au/
Stephen is an experienced General Manager and Marketer and has been part of the Next Digital team since 2003. Stephen plays a leading, senior management role working across all of Next Digital's business units and has been responsible for much of the business development that has grown and expanded the Sydney team over the last two years.
As General Manager for NSW and ACT Stephen also plays a central role in the strategic direction of Next Digital's larger client projects; most notably these include: Qantas, Teachers Credit Union, News Digital Media, Fairfax Digital, Telstra, Cancer Australia, Hunter Water, Fat Prophets, Commander Communications and Computershare.
Stephen O'Farrell was appointed Managing Director of Sputnik Agency in June 2008.
Sputnik is one of Australia's fastest growing and award winning interactive agencies. Established in Melbourne in 1998, the agency has since expanded to Adelaide and Sydney and today employs a team of over 80 staff. Clients include Google, Sanitarium, RACV, Tabcorp and GMHBA, plus several national and state government bodies to name a few.
Prior to his role at Sputnik, Stephen was co-Managing Director of The Furnace Melbourne, one of Australia's leading full services creative agencies with clients such as Cadbury Schweppes, Levi's, The Australian Grand Prix, Pacific Brands and Fairfax Digital.
Stephen started his career as a graduate trainee at DDB Melbourne and was soon transferred to the company's headquarters in the United States. With DDB and Euro RSCG New York, Stephen helped generate over $60 million in new business revenue and managed a range of local and international technology oriented businesses, including Philips Consumer Electronics, Lockheed Martin and Intel.
Stephen's areas of interest centre around digital communications and strategic marketing, particularly the role of social media and online video. His industry specialities include: FMCG (inc. alcoholic beverage); apparel; financial services; automotive; retail; government and not-for-profit. Having taken Sputnik from 35-to-80 people in just over 18-months, Stephen is also fascinated by management theory and organisational dynamics as they relate to the leadership of rapidly growing organisations.
Stephen is a sought after public speaker having presented at a range of conferences including:
- e-pharma, 2010 (the largest pharmaceutical digital marketing conference in the United States): “Social Media Therapy - a review of social media best practice in managing disease states”.
- Social Media Summit, 2009: “Social Media & Online Engagement; lessons learned from the most successful marketing campaign in history”.
- Going for Growth Summit, 2009: “Leveraging technology for top & bottom-line growth”.
- The Future of Online Video Conference, 2009: guest panellist.
- Monash University MBA Program, 2007 (Guest Lecturer): “Keeping sane amongst the Mad Men: a how-to guide on making it past 30 in advertising”.
- Levi's Regional Marketing Summit, 2006: “The Future of Advertising”.
For more information on Sputnik or to contact Stephen:
116-122 Chapel Street
Windsor VIC 3181
(03) 9692 6333
Stuart has played an active role in the Telecommunications and Managed Services industry in Australia for over 15 years, working in various sales and sales management roles to provide managed IT&T solutions to business. Stuart previously held roles at Telstra and Dimension Data.
As director of corporate development, Sue oversees the business development and mobile divisions of News Digital Media. She is responsible for identifying strategic business partnerships, as well as reviewing potential acquisitions and other growth opportunities for the business.
Since 2007, the corporate development group has completed investments in travel comparison site Wego.com, comparison shopping site Getprice.com.au and participant sports site SportingPulse. Sue currently chairs the board of Wego and Getprice. Sue also sits on the board of CareerOne.com.au having worked closely with Monster on the establishment of their Australian joint venture with News Limited.
Under Sue's leadership, the mobile team has assumed a market-leading position in mobile news and information, with standard and iPhone sites for the news.com.au, TrueLocal, The Australian Business, Carsguide and moshtix brands.
Sue joined News Digital Media in May 2007. Previously director of planning for Tribune Publishing in Chicago, she was responsible for the strategic planning process and critical cross-business unit projects for Tribune's newspaper businesses.
Prior to that, Sue was the director of advertising development, leading major initiatives impacting Tribune's newspaper operations. She also served as director of business development for the Chicago Tribune and director of strategy for the Tribune's classifieds business where she played a key role in identifying, negotiating and integrating several key online classified partnerships.
Sue holds a bachelor of Economics from the Wharton School of the University of Pennsylvania and a Masters of Management from Northwestern University.
An award winning creative director with over twelve years experience in interactive advertising and online design, with an emphasis on 360° integration. Tim is the Digital Creative Director for Euro RSCG Australia.
Tim is the founding Director of Melbourne based 2 Sticks Digital Marketing.
Originally out of the wine industry, Tim moved into internet marketing in 1999. His online involvement since then includes both B2B and B2C orientated projects. In 2006 he was invited onto the speaking circuit for The Executive Connection (TEC), an international CEO coaching organisation. He continues to present to TEC groups across Australia and New Zealand on the topic of 'Digital Marketing'. In 2007 Tim formed 2 Sticks Digital Marketing to service a growing cross-industry demand for measurable online lead generation and Web 2.0 business level implementation. He holds a Masters in Business from Melbourne University and is a qualified Google AdWords Professional.
Tristan oversees KIT's regional sales, business development and partnerships operations, providing strategic, technology and content services for video commercialistation solutions. Tristan is a founding employee of the company (nee ROO Media) and has provided end-to-end IP video solutions for many of Australian and US media, publishing and production companies for launch and commercialization of their video platforms.
With extensive experience in creating, deploying, measuring and monetising IP video services, consumer engagement strategy for video destinations, digital video asset management , licensing & content syndication he has delivered solutions for News Digital Media, Sensis, Spotzer, SBS, XYZ Networks, Network Ten, ABC, TABCORP, ESPN STAR, Verizon, AP, Reuters, Gillette, Sony and many others.
Tristan has been working in online in Australia and the US for over ten years. Prior to KIT, Tristan has held business development and sales positions with Fairfax (F2) and Monster.com and Propaganda.
A highly experienced and accomplished media professional, Vicki Lyon is Managing Director of SpotXchange for Asia Pacific. She was appointed to launch and expand SpotXchange’s footprint throughout the Asia Pacific region. SpotXchange is currently the largest global marketplace of video ad inventory, reaching more than 110 million unique visitors each month in more than 20 countries.
Prior to joining SpotXchange, Vicki was responsible for launching ad network, Tribal Fusion to the Australian market. This was an enormous success and the company is now ranked 3rd in market. Vicki has also worked at FPC Magazines, commercializing and integrating online titles including Vogue and Taste. In South Africa, Vicki pioneered the online and mobile media industry while working at Tiscali one of the country’s leading ISPs.
Vijay is a Senior User Experience Architect at Fairfax Digital. Currently, he is working on product development for Fairfax Digital's classifieds businesses, including Drive, Domain and Mycareer, championing the user experience for each brand's corresponding trade and consumer applications. For the past 6 years, Vijay has worked in the industry as a usability specialist and a project manager. In consulting roles, he has directed user experience projects across a diverse range of industries, including finance, travel, media, energy, telecommunications, not-for-profit and government organisations.
Willie Pang is the Head of Yahoo! Search Marketing for Australia and New Zealand. He joined Yahoo! Search Marketing in 2006 and was appointed to his current role in November 2007. He is responsible for the company’s operations throughout the region and brings a decade of experience to the role.
Willie has an outstanding record of success with the company and has helped drive the business’ growth and strengthen its network of advertisers in the region. Prior to becoming Head of Yahoo! Search Marketing, Willie was the company’s Sales Director for Australian and New Zealand.