SPEAKERS BUREAU

Andrew Apostola, Co-Founder & Creative Director, Portable Content

Andrew Apostola is one of Australia's leading cross media producers and entrepreneurs. He is the co-founder of Portable Content, a digital studio that creates and transforms real world concepts into innovative cross platform projects and businesses.

In 2006 he created and launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. Since then, the Portable Film Festival has evolved to become an international innovator in online film with its contributors spanning over 30 different countries and boasting several Oscar nominees. In 2007 he developed the Portable Screen Academy, an incubator and training academy for emerging interactive producers that now has major presence in Singapore, New Zealand and Australia.

andrew(at)portablecontent.com

Brian West, Managing Director, Burson-Marsteller

As the Managing Director of the Australian office of global PR consultancy Burson-Marsteller, Brian West has almost 30 years of international experience in corporate and public affairs and issues/crisis management.

Brian has worked in a number of high-profile companies including a decade in-house for Comalco Aluminium Limited and CRA Limited (now Rio Tinto), before becoming a consultant for over 18 years for small, medium and large companies. During this time Brian ran the Australian and Asia Pacific operations for a global consultancy for more than 14 years.

Brian has also spent time at the Australian Rugby Union (ARU) as General Manager – Public Affairs and Communication and has significant experience in investor relations for listed companies. To add to this Brian has supported a number of takeover offers and defensive plays for investment bankers and individual companies; worked for finance and wealth management companies; and undertaken consumer education campaigns for the Commonwealth and State Governments.

In the area of issues and crisis management, Brian has managed the communication and relations programs with governments, media, unions, customers, employees and local communities during some of Australia’s highest profile incidents. He also project managed one of the largest company mergers in the history of the Africas, Middle East and Asia.

Bridget Candy, Director, Burson-Marsteller

Bridget Candy is a communication marketing professional with more than ten years experience across a broad range of leading consumer focused clients.

Bridget is Director of the Brands team at Sydney office of global PR consultancy Burson-Marsteller. Her wide ranging experience means she is an expert when it comes to brand awareness, experiential marketing, corporate communications strategy and counsel, crisis management, media relations, sponsorship leveraging and event management. Bridget has extensive knowledge in document/collateral production including the design, writing and delivery.

Bridget has also worked as the PR Manager at Pernod Ricard NZ. While there she worked with the marketing team to develop strategic brand plans for 14 core brands and was also involved in the successful launch of four new brands to market, one of which rocketed to the top five of its segment within six months.

Before that Bridget worked for Oxygen Business Solutions, an Australasian SAP consulting firm, where her focus was developing and delivering the company's major marketing and communications plan and developing strategic partnerships. Previous to this position she was based in London where she worked for global PR firm Financial Dynamics for a number of years, specialising in M & A communications and stakeholder messaging.

Calum Russell, Group Marketing Manager, ANZ, Adobe

Calum joined Adobe in December 2008 as the Group Marketing Manager for Australia and New Zealand. He is responsible for the team running all marketing activities in the region, including the regular customer and partner eSeminars, face-to-face industry events, PR, marketing communications, marketing activity with channel partners and all online and media involvement.

During his time at Adobe this team has been the driver for the successful launches of Adobe Creative Suite 5.0, Acrobat X, Photoshop Elements 9, the role out of the Adobe Digital Publishing Suite and most recently Creative Suite 5.5.

In working with the creative community over these last few years, Calum has seen a number of trends emerge such as how the role of the designer is changing from a single media focus to multi-media across multiple platforms including mobile, online, print, video. As a result, this requires designers to not only create engaging content, but now also to deliver to these platforms, measure and optimise, and monetise.

Prior to Adobe, Calum was Asia Pacific Partner Marketing Manager with VMware for two years. He was responsible for the strategy and co-ordination of partner marketing activities across APJ to recruit and train channel partners, joint marketing to generate revenue, and channel marketing programs to grow the partner business.

Before that Calum was the Business Group Manager for the Mobility division at Microsoft Australia. He worked at Microsoft for over 12 years in various roles including Marketing Manager for IT Infrastructure and the Windows Server Product Manager at Microsoft Australia, having moved to Australia in early 2001.

Calum has been involved in the computer industry for over 24 years and has a BSc in Mechanical Engineering from the University of Cape Town.

Cameron Wall, Founder, ZapMe Mobile

Cameron is a leader and innovator in the Digital and Mobile space working on cutting edge projects both in Australia and overseas. I have worked for over 20 years in ICT and helped pioneer the Internet in Australia via Pegasus Networks in the early 90’s and Mobile data in the late 90’s. In 1996 Cameron opened the first Internet Café in Australia.

More recently operating and helping various companies in designing, building and marketing various Mobile marketing, content, applications and platforms both here in Australia and globally. Cameron has also designed, built and launched some very successful cross-platform Mobile applications and platforms for the Retail, Finance, Fashion, Publishing & Entertainment industries.
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Chris Adams, CEO, Beachball Media

Chris Adams is an internationally recognized media, entertainment and technology executive, keynote speaker, children’s author, lecturer and strategy consultant and ideas guy. Over the course of his 20+ year career, he has worked with, for and led such companies as: Facebook.com, Participant Media, Glam Media, Amazon.com Comcast Cable & Interactive, HBO, Lycos.com and many others.

He has just created a Beachball Media (www.beachballmedia.com), a joint-venture partnership with boutique agency Me+Bond (www.meandbond.com) to build a global, digital practice that leverages best-of-breed partners to create and execute on best-ofbreed ideas. The company has just won a $2.5M global campaign with one of Australia’s leading energy companies, has done all the marketing behind ‘Cowboys & Aliens: The Kids” and is pitching brands across the globe.

Other companies he holds partner, management, Board or GM roles in are: Orbit Media Group, a revenue generation and business accelerator; MyHeartwill.com, a social legacy network; Adams/Kearney, a film, TV and interactive production company; This Magnificent Life, an online luxury magazine, The Global Poverty Project where he sits on their Global Advisory Board.

Recent projects include: “Cowboys & Aliens: The Kids,” an interactive children’s storybook App published by his Orbit Media Group and benefiting Starlight Children’s Foundation. “Sam The Biggest Fire Truck,” an interactive iPad App which Adams wrote for his son and social gaming company, “Pay For Play.”

Born and raised in Pennsylvania, Chris graduated from the University of Denver with a double-major in English Literature and Mass Communications. He received his MFA from USC’s School of Film and TV and his MFA/PhD with honors from USC’s School of Professional Writing, pursuing both degrees concurrently.

Chris lives in Brisbane, Australia with his wife Sharon and their son, Cooper and is an avid surfer, writer and reader.

Daniel Young, Director, Burson-Marsteller

Leading the Australian digital team at the Sydney office of global PR consultancy Burson-Marsteller, Daniel Young is a specialist technology communications consultant. Daniel also leads the company’s Technology practice, delivering digital and communications advice and solutions to clients in a wide range of industries including consumer electronics, enterprise IT, healthcare and FMCG.

An active blogger, Dan keeps up to date with emerging social media trends, practices and tools. He helps clients in Australia understand the implications of these developments and works with them to develop strategies that engage target audiences via a broad array of digital, search and social media channels.

Dan’s experience spans corporate, consumer and B2B communications working for blue-chip companies with a primary focus on the technology sector. He holds a degree in Politics from the University of Liverpool.

Daren Poole, Chief Client Officer, Millward Brown

As Chief Client Officer for Millward Brown in Australia, Daren Poole leads the Company’s new business development and has national responsibility for Millward Brown client solutions including its online research service, Dynamic Logic, and media evaluation agency, Millward Brown Precis.

Daren brings 14 years of international experience to the role, having worked with Millward Brown in Australia, the UK, Europe and Asia. Prior to being appointed as Chief Client Officer, Daren was Managing Director of Millward Brown’s Sydney operations.

Joining Millward UK in 1996, Daren worked on a number of large accounts across European markets before moving to the Company’s Shanghai operations in 2000. From 2001 to 2005, Daren was based in Singapore and Thailand, servicing clients across South East Asian markets and establishing Millward Brown’s presence in Thailand.

Speaker Topics:
- Measuring brand equity and consumer trust
- Maximising advertising ROI.

Deniz Nalbantoglu, Managing Director, Webling Interactive

When Deniz started out in digital communications, modems were the size of small cars and everyone “online” knew each other by first name. After 16 years of senior posts in some of the biggest international and local interactive agencies and running some of the largest digital accounts in Australia, the only thing that has not changed is his passion for this medium.

Deniz feels equally at home with a leftfield consumer campaign as he does with the most sophisticated end-to-end business solution, and is fluent in the languages of business, marketing, creative, technology and account services. Deniz’s unparalleled digital strategy expertise joined with his strong involvement with all areas of business allows him to cover accounts from all angles and deliver best of breed innovative digital communications strategies to his clients across the web, mobile and social media channels.

Deniz has joined Webling Interactive as a founding partner in 2004, and small digital agency that started in a lounge room is now one of the top specialist players in digital space in Australia, with a focus on exceptional brand experiences via online, mobile and social media.

A shortlist of clients Deniz has worked with include: Microsoft, MasterCard, Coles, HSBC, CCA, Wizard Home Loans, Optus, ABN Amro Rothschild, ING Insurances, CommSec, Ferrero, Fuji Xerox, Telstra, Toyota, Sydney Opera House, Movie Network, Arnott’s, KIA, DHL, Channel 7 and many more.

deniz(at)webling.com.au

Freddie Jansen van Nieuwenhuizen, Director - Consumer Apps & Services in Telstra Product Management, Telstra Bigpond

Freddie Jansen van Nieuwenhuizen is Director, Consumer Apps and Services in Telstra Product Management and joined Telstra in 2003. Freddie heads up the product development of a range of innovative consumer applications and on-device experiences such as Mobile FOXTEL, Whereis Everyone, Whereis Navigator, BigPond Callertones, BigPond Download Manager, PocketNews to name a few.

Before joining Telstra in 2003, Freddie was Director and Systems Engineer for InfoSpace (Seattle based) and responsible for the deployment of content portals for mobile operators. Prior to joining the wireless world, Freddie spent time in Canada with Crosskeys, a Newbridge (now Alcatel) affiliate, developing software and user interfaces for a range of Network Service Level and Performance Management Systems.

Freddie is originally from in South-Africa and holds a Bachelor in Engineering (Electronic & Electric).

Gabby Shaw, Research and Strategic Lead, ABC Innovation

Gabby Shaw is Research & Strategic Lead in ABC Innovation. She has worked in media related research for 12 years. Prior to joining the ABC Gabby worked as Research Manager for a global research company specialising in media analysis and has also worked as a writer, TV production manager and a private investigator.

Gabby leads research and strategy for the ABC's Innovation division, which is all about extending the ABC's reach using new technologies and platforms. Gabby's focus is on understanding the shifts taking place around new technology and media consumption to ensure the ABC continues to develop content and services that are relevant to today's audiences. Gabby works across audience and industry research and analysis, policy and funding, and scoping and management of new technology projects.

Greg Muller, Managing Director, Bullseye Group

In January 2008, Greg completed the successful merger of his company iFocus with Bullseye Digital to become the Managing Director of Bullseye.

Greg founded iFocus in 2000 and built the online consulting and solutions business into one of the most respected boutique firms in the country, steering it into the ranks of BRW's Fast 100 for two consecutive years (2004, 2005). Greg has also been the recipient of many industry awards for projects delivered.

For over 13 years Greg is a pioneer in the digital space and continues to advise the boards and senior management teams of major corporate organisations and government bodies on their use of the Internet, particularly in the areas of digital strategy, business enablement, governance, convergence and online customer engagement.

Greg is regularly invited to speak at conferences and industry forums to share his insights on the future of business, the web and the impact of digital technologies. Greg is an insightful and engaging speaker who likes to provoke his audience by challenging current paradigms whilst keeping grounded on what real changes can be achieved right now.

Greg is a director of the Bullseye Group and e-learning training company, iCourses.

Speaking topics:
- Citizen 2.0 - Customers, employees and leadership in a flat world
- eLearning - where does eLearning fit within the eBusiness equation
- Working with Government
- CRM - Value is the key driver
- Spam - the legislation, the issues, the remedies
- From reality to vision and back - Strategies, rhetoric and directions for the knowledge journey.

Ian Farmer, Digital Strategist, Webling Interactive

A prolific blogger, Ian Farmer's energy and passion are evident in his ability to interpret future trends in digital and develop innovative marketing campaigns around them. As the Digital Strategist at leading Digital Agency Webling Interactive, Ian constantly has his eye on the latest trends and his ear on client needs. Prior to joining Webling, Ian founded Frontiering - a boutique marketing consultancy practice focused on new and emerging marketing strategies. An extended career with the Mars Group saw Ian in a number of roles across IT, marketing and business development. Ian’s work has taken him across the Asia Pacific region, where he has studied cultural interactions and social behaviour. Ian is the co-founder and director of online gourmet food website Gourmet Shopper.com.au.


Previous speaking experience:
- Social Media and the conversational web (Melb, Bris, Syd) 2008
- Knowledge Management Australia 2008 - Melbourne July 2008.
- Topic: Personalised Knowledge Discovery
- User-centric Web 2.0 conference - Sydney June 2008
- Topic: Building Successful Online Communities
- Ad-Tech Shanghai 2006
- Digital Marketing Summit - Sydney 2005
- MASTERFOODS Case Study

ian(at)webling.com.au

James Breeze, Chief Operating Officer, Objective Digital

James is a passionate 'user experience' advocate and helps businesses to improve the way that customers experience their brand through technology user interfaces. His interest lies in making technology more usable and is an active social marketer, professional speaker and writes his own blog (www.UsableWorld.com.au) on the subject.

His user experience consultancy, ObjectiveDigital.com provides cutting edge User Centred Design, Usability Testing and Eye Tracking services.

James holds an MSc in Organisational Psychology from Macquarie University, and is an honorary associate, guest lecturer and masters supervisor for the University of NSW and Macquarie University. In addition, he is a member of AIMIA's Customer Experience industry group.

jbreeze(at)objectivedigital.com

Jason Davey, Director, Bullseye Group

Jason co-founded Bullseye Digital in 2000, and has developed the company into one of Australia's largest digital services agencies. His career spans over 15 years, and includes experience in the multimedia and interactive industries in Australia and the UK at Zivo, Compuserve and AOL.

Jason is also a certified Google Advertising Professional specialising in all forms of digital marketing and website design, and was one of the first graduates in Australia with credentials in multimedia design.

With a diverse background in online marketing, design and multimedia, Jason is now 'go to' man for clients such as Blackmores, ANZ, Roche, Coca-Cola, Masterfoods and the NSW Government when they want to develop cutting-edge digital marketing campaigns and strategies.

Jason is now regarded as a leading authority on how brands and businesses can communicate effectively online. He is often called upon by the media to make predictions and add his comments on the subject, and he is a regular keynote speaker at conferences and events.

Speaking topics
- Marketing to Kids Online
- Online Marketing Effectiveness
- Digital Marketing and Developing its Role in Developing Ongoing Conversations with the Customer
- Public Sector Digital Marketing: now and in the Future
- Social Media Marketing
- Social Media Monitoring
- Behavioural Technologies and Targeting

Qualifications:
- Bachelor of Arts (Hon) University of Western Sydney

Jennifer Reddington, General Manager, Usability One

Jennifer Reddington is a Consumer Insights professional with eight years’ experience in user and market research and expertise in both online and traditional media.
She has extensive expertise designing research and analyses that illuminates the “why” underlying a diversity of business issues and translating the results into actionable insights.
Jennifer has worked in online for a number of years, and comes to UsabilityOne from Yahoo!, where she held the position of Consumer Insights Manager.

Jim McKerlie, Group CEO, Bullseye Group

Jim has built on an auspicious career in international management, consulting and the media to now drive the team of the biggest privately owned digital services agency in Australia, Bullseye.

His 25 years of experience is reflected in a body of work that has taken him from developing and implementing strategy with major corporations and government in particular in media, telecommunications and IT sectors around the world. His career spans from leading studies that assisted government policy in the early 90s on the impact of the internet on Australia's future, through to developing SaaS products used in 18 countries around the world. In the corporate advisory arena, Jim was the lead advisor on a large number of major mergers, acquisitions, IPOs and mobile license allocations during telecoms deregulation. He is an experienced public company director.

It is Jim's media experiences however, that has provided him with varied and colorful memories. His incarnations as a talkback host on Sydney's 2UE, a syndicated financial specialist to over 250 radio stations across the country and television presenter with the ABC are backed by numerous articles, keynote addresses and publications that make Jim a highly regarded business forecaster and visionary.



Speaking Topics:

- How to Develop Your Digital Roadmap
- The Firm of the Future
- Management Science in a Digital World
- Change the People or Change the People?
- Competitive and Sustainable Organisations

Jodi Stanton, Managing Director, Carbon Black

In her role as Founder and Managing Director of CarbonBlack Jodi is responsible for the ongoing corporate and strategic development of the company. During her tenure the company has successfully secured the necessary agreements within industry for launch, established alliance partnerships, completed technology implementations and marked milestones associated with dealers and registered tyre purchasers.

Jodi has an extensive background in strategic business development, marketing and online business.

Previous roles include consulting positions with McKinsey & Company, Capital Market Risk Advisors, UNUM Life Insurance Company and Aetna Life & Casualty. Current entrepreneurial roles are held with USAGateway as an international business advisor and Co-Founder and acting COO of Adage, Australia's leading careers centre and job board for mature age professionals. Jodi is also advisor to New York based myBlueZebra, an innovative provider of Voice over Internet Protocol (VoIP) to consumers and global directories companies.

cathrynvanderwalt(at)einsteinz.com.au

cathrynvanderwalt(at)einsteinz.com.au

Josh Frith, Managing Director, The Dubs

Josh Frith is Managing Director of The Dubs, a digital engagement agency.

They create environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other.

Josh is an expert in digital strategy, next generation web, video marketing and advertising. He has been instrumental in generating audiences and improved engagements for brands like ING Direct, AMP Capital, Bayer & John Lewis and media groups such as FremantleMedia, ITV and the BBC.

After beginning his career as a journalist for News Ltd, Josh Frith co-founded digital agency The Dubs (originally named @www) in 1996 to focus on marketing brands through the online offerings.

He has also worked with leading UK TV broadcasters and television production companies such as ITV, BBC, Endemol and FremantleMedia helping them to create online content brands that are highly trafficked and commercialised.

A regular and experienced speaker, Josh shares with participants the techniques he has used to create innovative, successful campaigns for his clients.

Jye Smith, Digital Strategist, Weber Shandwick

Jye Smith is the Digital Strategist for Weber Shandwick and is responsible for creating and leading digital communication strategies across Australia. Previously to this he was the Head of Social Media for Switched On Media.

Blog: http://jyesmith.com

Kain Tietzel, Director, Everybody Internet

For the past few months since leaving MassMedia Studios, Kain has been working as an Interface Designer and Marketing Director for an online application for professional photographers (currently in stealth), is consulting as a Creative Director and Digital Strategist for a range of advertising and start-up business whilst developing a web 2.0 based online business - Everybody Internet.

Over the past 15 years Kain has created interactive solutions for clients included: Audi Australia, Fairfax Digital, Virgin Blue, Hoyts, Department of Defence, Telstra, Optus, Yahoo7, Oakley, Vue Cinemas, Foxtel, Val Morgan, Arts NSW, AIMIA, Goldman Sachs JBWere, MCn, Commonwealth Bank, Westpac, The Powerhouse Museum, Sydney Festival, Southern Star Endemol (Big Brother, The Secret Life of Us and Deal or No Deal), Channel 4, FilmFour, BBC, Sony Music, Lego, The College of Fine Arts and the Australian Film Television and Radio School, Bomb Productions, Cobalt Media, Pixel Mill Films and a range of design and media agencies in a freelance capacity.

someone(at)everybodyinternet.com

Lee Silverman, Media & Entertainment Practice Leader, IBM

Lee Silverman currently leads the Media and Entertainment practice for the Consulting and Application Solutions organisation at IBM Australia. From 1999-2007, he was the CEO of Modulo Systems Corporation which developed workflow and content management solutions for the world’s leading publishers such as Time-Warner, Gannett, Axel-Springer, Asahi Newspapers, Rizzolli, Conde Naste, and three of London’s major dailies.

Prior to that he was the COO of CyberGraphic (now Atex) and Group General Manager for Technology at PMP Communications/Pacific Magazines/Shomega and Show-Ads from 1994. For 10 years, Lee led the development of innovative production solutions for electronic publishing revolution at Agfa-Compugraphic where he was Director of Development until he moved to Australia. He began his career as lead researcher and instructor at MIT’s acclaimed Media Lab in Cambridge, USA.

Mark Henning, Director of Digital Solutions, Millward Brown

Mark Henning has been influential in the evolution of digital marketing in Australia, having participated in the industry for over 15 years.

Since joining Millward Brown in January 2009 as Director of Digital Solutions, Mark has successfully established the Dynamic Logic brand in Australia. Brands, publishers, advertising networks and agencies now engage Dynamic Logic to undertake digital brand effectiveness research across a wide range of categories.

Previously, Mark was Managing Director, APAC, at Facilitate Digital, a leading independent provider of digital marketing. Prior to this, he was General Manager at One Digital, Australia’s largest full service digital agency and part of the Aegis owned Isobar digital network.

Mark was instrumental in the launch of the Nielsen NetRatings measurement service in 1999 and throughout his time at Nielsen NetRatings worked with major clients including nineMSN, Yahoo, Fairfax Digital, News Interactive, Sensis and Google. In 2005, as Managing Director Australia of Nielsen NetRatings, he successfully managed the integration of the Nielsen NetRatings and RedSheriff product range.

Mark graduated from the University of Technology, Sydney with a Bachelor of Business majoring in marketing.

Speaker Topics:
- Digital marketing effectiveness
- The impact of online marketing on a brand
- Advertising and social media

Mark Nicklin, Managing Director, Bullseye Group

Mark is an executive member of the Bullseye team playing a key role in the strategic and operational direction of the business. He has had extensive business and online experience working with many large organisations as a Consulting Director. His depth and breadth of business experience centres on online strategy, user and business principal consulting/research, project management and web/multimedia delivery.

Mark is an Executive member (Treasurer) of Software Queensland, which represents software businesses in QLD.
Mark is also a skilled facilitator (focus groups and training) and presenter.

Matthew Hall, Partner, SWAAB Attorneys

Matthew Hall is an experienced copyright and intellectual property lawyer, with a practice with particular emphasis on digital content and content licensing issues. He holds a Bachelor of Arts and a Bachelor of Laws (with honours) from the University of Queensland and a Master of Laws from the University of Melbourne. He is a part time lecturer in the LLM program at the University of Queensland, lecturing in commercialisation of intellectual property.

Over the last 18 years, Matthew has provided advice to a number of traditional and digital publishers, producers and creators on copyright, content licensing, content classification, moral rights and commercialisation issues, including funding, development, copyright licensing, chain of title and appropriate licensing terms and conditions for broadcasting, web streaming, Internet, multimedia, music, games and film content. With the passage of the parody and satire amendments, Matthew has advised a number of users, creators and publishers on the new defences.

mdh(at)swaab.com.au

Michael Bromley, Head of Online Services, Telstra Bigpond

Michael is Head of Online for Telstra's Small and Medium Business group and oversees strategy, development, and management of the Telstra Business Web Portal, Mobile Portal and related online services. Michael began his career in finance with the Investment Banking firm Lehman Brothers in Boston Massachusetts and spent the next 10 years in the finance industry.

He left Wall Street to become Executive Vice President of Marketing and New Business Development for the startup syndicated research and consulting firm World Research Advisory. A successful relationship with America Online eventually led to joining the company in 1999 as Executive Director of the AOL Devices group. At AOL he developed initial business strategy and subsequent partnerships for the “AOL Anywhere” program.
Among other initiatives, he was responsible for bringing the AOL experience to wireless devices including the AOL Communicator built by Research In Motion.

In 2002, after leaving AOL, following the acquisition of Time Warner inc., he joined Research In Motion (maker of Blackberry wireless devices) which brought him to Sydney as Director of Emerging Markets.

In 2004 he began the process of becoming a permanent Australian resident and by 2005 was granted a permanent visa allowing me to live and work in Australia. As Executive Vice President of the startup mobile marketing company bCODE I oversaw the development and launch of the bCODE mobile ticketing solution before joining Telstra in October 2006.

Specialties:
Senior online and business strategy and business development executive with a successful background in product and service development. Experience with executing joint ventures, mergers and acquisitions and strategic alliances for both established as well as startup companies.

Strong practical experience with:
- Internet/Online Services
- Wireless Technologies
- Network Management
- Product and Personnel Development
- Sales and Sales Management
- Business Strategy

Michael Padden, General Manager - BigPond Mobile Network, Telstra Bigpond

An Internet pioneer and entrepreneur now responsible for Telstra's digital classifieds businesses including Trading Post, Car Show Room, Auto Trader and Boat Trader. Accountable for all aspects of the businesses including overall revenue and cost budgets, strategy and for managing Sales, Product, Marketing, Technology, Customer Service, UI and corporate teams and functions.

Specialises in delivering a simpler, faster customer experience across the buyer experience cycle, focused, easy-to-use products aligned to brand value proposition and organisational culture that accelerates change and innovation to improve revenue growth and cost reduction.

Recognised by the mobile industry as a pioneer and leader in the field with many years commercial experience delivering innovative solutions with hundreds of content and media partners locally and globally and delivering consistent audience and revenue growth. His direct leadership responsibilities at Telstra have included content business strategy and planning, commercial negotiation, team building and leadership, and revenue and cost accountability, major product launches and operational programming & scheduling. His recent past includes responsibility for audience, usage, programming and commercialisation of the BigPond mobile portal and has lead Telstra's mobile content businesses for its Next G, 3G and i-mode platforms and launched literally hundreds of mobile sites and services using a variety of commercial models and production and technology approaches.

Prior to Telstra Michael's accomplishments included launching and leading as Director and CEO two internet startups in the mid and late nineties and in between helping Fairfax to establish its digital classifieds businesses for both B2C and B2B.


Michael.Padden(at)team.telstra.com

Michael Stoddart, Evangelist, Creative Solutions, Asia Pacific, Adobe

Michael Stoddart is Evangelist for Adobe’s Creative Solutions. His role requires him to be the front man for Adobe’s enormously popular Creative Suite 5 across Asia Pacific, where Michael’s knowledge and animated presenting style have built a significant following among the creative and business community.

Initially trained as a designer, Michael was a publishing consultant before joining Adobe and uses this previous expertise to a great extent in his current role.

The positions he has held over the last ten years at Adobe have been marketing and sales management focused, placing him at the cutting edge of customer interaction. This provides Michael with a deep understanding of the challenges and requirements of Adobe’s customers, and an ability to solve for their needs.

Michael has been heavily involved in helping regional publishing customers transition to the Adobe Creative Suite as these products have developed and evolved. He is now working with Adobe's media partners to help them to take advantage of exciting new media design, workflow and output opportunities presented to them through the features of the latest Creative Suite.

Michael has a firm opinion that we are at the beginning of a major change cycle in media production and consumption, one that will reinforce the value of a company brand. The near future will re-value traditional skills of typography, color, layout and design while adding new media requirements of interactivity, information architecture and interface experience. Having the opportunity to work with Adobe’s broad range of customers, from individual designers through to large organizations, Michael is in a position to be able to help them realize their creative visions.

Mick O'Brien, Operations Director, Eyeblaster

Mick has over 11 years online media experience from strategic management, ad serving technologies and media sales disciplines and has enjoyed senior roles at News Interactive (now News Digital Media), Excite Australia and 24/7 Media, and most recently as Operations Director APAC at Eyeblaster. Mick has been a pioneer in the Australian digital media landscape working with key brands and agencies to grow the overall online marketing expenditure.

Mick was the first to bring 3rd party video advertising technology to the Australian and New Zealand markets via Eyeblaster. Mick is a key industry figure in identifying market trends, developing convergent media strategies, ad standards and instrumental in rich media product development. Mick is now driving the expansion for Eyeblaster throughout Asia.

mick.obrien(at)eyeblaster.com

Paul Burnett, Evangelist, Asia Pacific, Adobe

Paul Burnett is an Evangelist for Adobe’s Developer Solutions and
Platforms, working across Asia Pacific. His role sees him travelling
extensively to work with the ever-
growing community of application developers across countries including India, China, Thailand and Australia.

“Seeing what talented people are able to create with Adobe’s platforms and solutions constantly amazes me,” says Paul. “I’m continuously inspired by the people I meet and talk with in this
role. With the explosion in mobile internet access and the growth in rich internet applications and digital content, we’re entering a renaissance era, and it’s going to be especially interesting to see how Asia Pacific businesses, developers and content creators respond to this opportunity.”

Before joining Adobe, Paul worked in the web, multimedia and video industries for more than 18 years running his own company, MAD (Multimedia Art Design). He is a multiple award winner in his field, including five Macromedia/Adobe Site of the Day awards. Paul also worked for several years at Macromedia as Senior Evangelist for Asia Pacific, presenting product launches, seminars and master classes throughout Asia, Australia and New Zealand.

Paul Fisher, CEO, IAB Australia

Paul was appointed Chief Executive of the Interactive Advertising Bureau Australia in July 2008 and has been involved in the media industry over the past 16 years. Having held numerous sales and management positions in radio and television at Austereo, DMG Radio and WIN Television, Paul has spent the majority of this time in the online advertising industry, most recently as National Sales Director of NEWS Digital Media.

Before becoming NDM’s sales director, Paul was head of integration, and has also held sales and management roles at Ninemsn, including representing ninemsn on PBL One, PBL's first foray into integration 10 years ago.
Paul speaks publicly and often on a wide variety of interactive advertising topics including global and local online advertising trends, forecasts, media integration, measurement, research and cases studies, and consumer behaviour. He also writes regular columns for AdNews and Marketing Magazine and is frequently quoted in national and international media on topical online advertising industry issues.

paul(at)iabaustralia.com.au

Pedro de Palma Rosa, Managing Director, Bullseye Group

Pedro has over 13 years experience in servicing and providing Information Technology solutions into the SME sector. He has made a significant mark in the desktop/server applications area, delivering Information Technology solutions locally, regionally and globally. Pedro actively pursues a career focus in the IT / SME market sector, and has accumulated a formidable expertise in the management of software development, network administration, website development, online marketing, and business management projects. In that time he has been involved in the development of over 15 different software titles used by over 40,000 SMEs throughout Australia. Pedro has combined this with personal experience in the management of a highly successful inner city retail sector business, and is acutely aware of the financial, change management and people management aspects of a successful growing business.

Speaking topics:
- Social Networking for SMBs
- Selecting your Web Hosting Provider
- Power Supply and Surge Protection
- Maximise your IT Budget
- Managed IT Services
- Cloud Computing
- A Disaster Recovery Plan
- The Right Web Solution
- Wireless Networking
- Virtulisation

Peter Birch, Managing Director, 4th Screen Advertising, Mobile Embrace

Peter Birch leads 4th Screen Advertising, the mobile advertising arm of Mobile Embrace Ltd.

4th Screen Advertising is one of the fastest growing premium mobile advertising networks in Australia, delivering targeted advertising solutions that run on the biggest and best mobile applications and mobile websites here in Australia and around the world.

Prior to joining Mobile Embrace Peter held a number of senior management roles within the digital arena including Head of Digital Sales at the MCN (Multi Channel Network), Head of Digital at Network Ten and 15 years at ITV, the largest commercial television network in Europe, where he was Head of Interactive, running their Mobile, Interactive TV and Enhanced TV sales arms.

At the forefront of mobile marketing and advertising in Australia, Peter has a unique blend of experience spanning TV, Online, Mobile and Interactive sales.


Email: peter.birch(at)mobileembrace.com

Peter McAlpine, Senior Director, Education, Asia Pacific, Adobe

Peter McAlpine is Senior Director, Education, for Adobe Asia Pacific, leading Adobe’s strategic contribution to educational institutions and government ministries across thirteen countries as diverse as China, India, Australia and Korea. Peter began his working life as a secondary school teacher and still maintains the passion for education instilled in him from those early days.

“As an educator, I am very excited by the leadership role many countries across Asia Pacific are playing in unlocking the potential of students through the Digital Education Revolution. Adobe has been a leader in this domain through our work with the departments of education, secondary and tertiary institutions. It is really exciting to see students using our software to revolutionize the way they communicate and present their ideas.”

Peter has an extensive career spanning 18 years in the IT industry and brings a wealth of knowledge to Adobe. He was previously Managing Director of Borland ANZ and later the Borland South Asia region. Peter joined Borland from PeopleSoft where he held the position of Southern Region CRM Manager. Prior to PeopleSoft, he spent three years at PictureTel as Sales Director and later Managing Director Australasia and before this he held the positions of Southern Region Director and National Sales Director for Novell Australia over a four year period.

Richard Salter, Creative Director, Webling Interactive

Rick has over 15 years of experience in digital creative, specializing in exceptional brand experiences for the web, mobile and social media.

As Creative Director of Webling interactive, Rick has helped deliver a diverse portfolio of mobile, viral and social media strategies and executions for brands such as Coles, Channel 7, ING, Commsec, Palmolive, Random House, CCA, Movie Network and Ferrero Australia including the Tic Tac Shake & Share App; a mobile-driven viral campaign with over 1.6 million downloads worldwide and growing.

Rick's primary aim is to find relevant and effective ways to engage, surprise and delight consumers and fully exploit digital’s ever growing potential to build and grow successful brands.

rick(at)webling.com.au

Sam Saltis, Founder & Managing Director, bwired

bwired helps clients make rapid, substantial improvements to the performance of their organisations through transformational website strategy, technology and design. Sam established bwired in 2000, with the goal of becoming a leading provider of web based solutions.

Under Sam’s leadership, bwired has become the trusted web partner of government, major businesses, significant franchise brands and tourism icons. bwired has successfully launched hundreds of websites, assisting in building clients brands online. Some big names include Nintendo, Frontier Touring, Corporate Express and Midas.

His passion for technology and entrepreneurial personality have paved the way for bwired’s success in online solutions. Sam has been responsible for the development and vision of the revolutionary website management platform coreDNA. Through coreDNA bwired has been able to provide enhanced user experiences and scalable solutions.

Considered a thought leader in the digital realm, he is regularly called upon to present at industry forums and events, and as an active member of a number of industry associations is always up to date with the latest trends online.

Beginning his career in corporate Australia, Sam spent 11 years with ANZ in a number of technology roles in Australia and overseas. He was involved in numerous strategic initiatives as an executive of the bank. He holds an MBA from Melbourne Business School, having previously completed a Bachelor of Science (majoring in Computer Science and Applied Mathematics).

Sarah Cornhill, Director - Healthcare, Burson-Marsteller

Sarah Cornhill leads the Australian healthcare team at global PR consultancy Burson-Marsteller and has extensive experience in a range of healthcare communications specialties, including issues management, media relations, stakeholder collaborations and key opinion leader development.

In Sarah’s 11 years of full-time PR experience, she has also worked in areas including infrastructure, media and travel. Sarah was one of Australia’s most awarded public relations professionals during 2005 to 2007, having led teams that won major awards or commendations, including Asia Pacific PR Week’s Campaign of the Year.

Prior to joining B-M she worked in the healthcare arena in London for almost five years, spending nine months on secondment as a Product Manager in GlaxoSmithKline’s UK vaccines team. There she was responsible for managing two product brands and also led the vaccines team in managing their professional education program and redesigning the team’s key opinion leader program.

Prior to her UK experience, Sarah worked at Porter Novelli in Australia where her clients included the Australian Federal Government’s health department, BreastScreen Australia and the National Asthma Campaign (now National Asthma Council).

Scott Porter, CEO, BlueArc

As CEO of BlueArc, Scott combines strategic business and financial acumen with a passion for digital technology.

Scott fosters a culture of creativity and collaboration at BlueArc to inspire innovative digital solutions for BlueArc clients across a range of industries including Retail, Construction, Media, FMCG, Not-for-Profit and Tourism.

Passionate about using technology to deliver real business value to clients, Scott provides thought leadership in the areas of digital strategy, web content management, ecommerce and online marketing.

With over 20 years experience in digital communications and the technology industry, Scott has contributed to the success of multinational companies, including Microsoft. As Director of Microsoft OEM Business, America’s (North & South) and South Pacific Regions, Scott implemented innovative business development programs which ensured the consistent and long-term growth of the business in more than 20 countries.

Prior to Microsoft, Scott worked for Lotus Development, UK Regional Headquarters, in a variety of senior management roles across sales and marketing.

Scott is a former NSW Board member of the Australian Interactive Media Industry Association (AIMIA) as well as the past Vice Chairman on its Industry Development task force.

Simon Goodrich, Managing Director, Portable Content

Simon is co-founder and Managing Director of Portable, a digital studio with offices in Melbourne and New York. Portable has grown to be internationally recognised as one of the most innovative companies in its field, creating products such as the Portable Film Festival, the world's leading online film festival, and Portable Shops, an online e-commerce service for fashion designers. Clients include Adobe, Getty Images, Red Cross and the AFL Players Association.

Simon is the National President of the Australian Interactive Media Industry Association, the country's digital peak body. He is also a judge and Australian Ambassador for the US based Webby Awards, the Oscars for online. Simon sits on the board of Design Victoria, the Victorian Government initiative to promote design in industry. He has been recognised as one of Australia's leading entrepreneurs under the age of 30 by Anthill Magazine.

Tania Lang, Principal, User Centered Designer - Usability Specialist & Trainer, Peak Usability

Tania Lang is the principal of Peak Usability as well as a member of the Usability Professionals' Association, Web Industry Professionals Association and the Queensland State Representative for CHISIG in Australia. She is considered one of the leaders in her field and is passionate about usability. She has organised numerous local usability and HCI events to increase awareness and adoption of good usability and user centred design practices.

Tania has been working in the online space as a usability practitioner and consultant for a number of high profile clients for over 10 years. In that time she has worked on online projects for Telstra, Commonwealth Bank, Westpac, Suncorp, Flight Centre, iiNet, RACQ and numerous Commonwealth, state and local government agencies.

Tania also has extensive experience conducting intranet usability reviews for Queensland Government including Queensland Department of Emergency Services, Treasury and Queensland Department of Housing.

She has a Masters of Business by Research which involved researching how travel consumers use the Internet. She also has a Graduate Certificate in Human Factors, a Graduate Diploma in Arts (including Marketing) and a Bachelor of Science.

Tony Katsabaris, Director of Enterprise Sales, ANZ, Adobe

Tony joined Adobe in November 2010 as the Director of Enterprise Sales for Australia and New Zealand (ANZ). The Enterprise Sales team covers a solutions portfolio including Creative Suite, Acrobat, LiveCycle, Day and Omniture.

He has been working with his team to successfully drive and implement a number of significant solutions in the ANZ region incorporating Adobe solutions for digital publishing, customer experience management and enterprise licensing.

Tony says: “I love the fact that Adobe is able to help its customer’s think about and create the next generation of digital experiences. We are enabling our enterprise customers to streamline the way they currently do business and create differentiated and engaging digital experience for their customers.”

He was drawn to Adobe because it has an innovative culture that strives for excellence and works closely to understand and assist its customers.

Prior to Adobe, Tony held a number of leadership roles at Microsoft Australia over an eight year period culminating in the position of Group Manager – Corporate Accounts. With a focus on sales teams, Tony was previously responsible for the enterprise partner business, the partner sales team and the developer tools business during his time with Microsoft.

Previous companies he has worked for include BEA Systems, GE Information Services and Federal Express.

Tony has over 20 years leadership and sales experience and has a BBus in Accounting and Finance from the University of Technology in Sydney.

Venessa Hunt, Business Development Manager, Mobile Embrace

Business Development Manager, Mobile Embrace - Working with Australia’s largest brands over the last 5 years in public relations, advertising and promotions. Well known in social media and new media circles.

venessa.hunt(at)mobileembrace.com

Viveka Weiley, User Experience Director, Sociable

Viveka Weiley is an interaction designer and visualisation geek with a background in virtual worlds. He joined the Creativity and Cognition Studios at UTS in September 2006 to begin research into tools for distributed creative collaboration in mixed real/virtual environments.

Viveka has been working in the interactive media industry since 1994, primarily in telepresence and online communities. In 2002 he co-founded Ping, a geospatial virtual reality company. He is past chair of Sydney ACM SIGGRAPH and a member of the formation committee for the upcoming SIGGRAPH Asia conference series.

Viveka sports a Bachelor of Design from UNSW CoFA, and a B.Sci in Information Technology with First Class Honours and the University Medal from UTS. He is inspired by the work of Peter Morville on findability, Don Norman on user experience and Edward Tufte on information design. More recently he has been stealing ideas from Mihaly Csikszentmihalyi, Paul Dourish and Bill Buxton.

contact(at)viveka.id.au

Zoe Hibbert, Director - Corporate & Public Affairs, Burson-Marsteller

As well as being Public Affairs Director at the Sydney office of global PR consultancy Burson-Marsteller, Zoe Hibbert also manages its media training practice.

For the past 20 years, Zoe has delivered strategic advice to organisations, helping them to manage their interactions with stakeholders, whether through traditional media, or via conversations through the growing social media network.

Zoe’s wealth of consultancy experience spans clients such as Thales, AMP, Allianz, Accenture and Vanguard. She has also worked in-house in the chemical industry and provided strategic counsel and public affairs training for the Australian Defence Force and the Australian Tax Office.

Zoe has also lectured on public relations and organisational communication, and led the media training practice for Charles Sturt University’s School of Communications.