In only a few short years, the rise of social media has created a fundamental shift in consumer behaviour. Today, 62% of Australian internet users use a variety of social media platforms, with many visiting every day and most at least a few times a week.
Clearly, social networking meets a core human need for contact, community and comment.
For the consumer, social media is the total package – communications, applications, community, entertainment, shopping and advertising all rolled in to one. And for many, it’s easy to use.
Yet most small to medium sized businesses, and half of Australia’s large businesses surveyed don’t have a social media presence.
Australian businesses need to be alive to the opportunities and challenges of engaging with consumers and customers in this very different environment. Businesses should also be monitoring, responding and looking at proactive strategies to manage the way their business is presented and reviewed online.
AIMIA is delighted to partner with Sensis in the development and distribution of the Sensis Social Media Report. As well as providing further insight into the rapid changes in consumer behaviour being wrought by social media platforms, this report gives Australian businesses, small, medium and large, a range of compelling reasons for joining the social media revolution.
Sensis helps Australians find, buy and sell. Our integrated network of local search and digital marketing solutions delivers real, measurable business leads to Australian businesses. Sensis' multichannel network includes Yellow Pages®, White Pages®, the 1234 and 12456 Call Connect voice services, Whereis® digital mapping solutions, the Sensis Digital Media™ advertising business, and request-for-quote service, Quotify.
This increasingly diverse network spans print, online, voice, mobile, iPhone, iPad, Android, Telstra's T-Hub and satellite navigation, and information can also be shared from online to mobile and social networking sites. Sensis helps ensure our advertisers are found by more customers than ever by managing their presence across a growing number of advertising platforms including search engines like Google, Bing and Yahoo!.
® Registered trade mark of Telstra Corporation Limited (ABN 33 051 775 556). Sensis Pty Ltd (ABN 30 007 423 912) has responsibility for Production of Yellow™ and White Pages® directories and related products on behalf of Telstra Corporation Limited.
® & ™ Registered trade mark and trade mark of Telstra Corporation Limited (ABN 33 051 775 556).