The entry should demonstrate creative and technical excellence in the creation, delivery and execution of the campaign. Entries will be judged on their innovative and effective use of digital media to promote a brand, product or service. This category includes but is not limited to websites, banners, pop-ups, microsites, gaming, applications, email & rich media. Entries should have formed part of a targeted campaign.
Digital content, services or applications specifically developed for children. This includes websites, games (not necessarily educational), tablet and mobile specific apps and educational material. For the purpose of this entry, the target demographic includes children up to the age of 16.
This entry should show how it has benefited from the use of integrated multiple platforms in its execution. This category includes marketing campaigns as well as stand-alone digital content products.
Cultural: Content designed to preserve and present cultural heritage in line with the challenges of the future; demonstrating valuable cultural assets clearly and informatively using state-of-the-art technology. Includes content which promotes, explains or documents Australian cultural activities or concepts.
Lifestyle: Entries cover artistic digital media which promotes or supports the arts and lifestyle such as home improvement, parenting, hobbies and or communities/activities of interest.
This category covers digital products and services in the field of corporate communications, business-to-business products, investor relations and other corporate activities.
This category caters for all forms of digital content, services and applications created as entertainment. Entrants should show how they have successfully engaged with their target audience, achieved the goal of the product, and provided an entertaining experience to the audience.
This category recognises excellence in digital content, services and applications related to online financial services. This category includes online banking websites, shares & securities trading websites, insurance, loans, payments and cards and other finance related websites. Entrants will be judged on ease of use, accessibility to the information and the levels of functionality offered.
Entrants will have created products that empower citizens and serve public services clients; fostering quality and efficiency of information exchange and communication services in governmental and public administrative processes; strengthening participation of citizens in information society decision-making. Includes digital media developed by and for federal, state and local governments. Covers central government online services portals, directories and guides as well as media in specific sectors and agencies such as transport, taxation, foreign affairs, and resources. Additional examples include areas of science, health and environment and the next generation of infrastructure that will enable it; providing measures to promote and demonstrate scientific or environmental processes and make them accessible to citizens. Digital content, services and applications developed to support scientific communication or expand public awareness about the environment, health and science.
This entry should show integration which ensures that every individual consumer?s touchpoint to a brand not only works in isolation, but also builds on a message. Online works within integrated campaigns should not only raise awareness, but stimulate word of mouth and create stories. The integration is about reaching your audience where they are (TV, print, online, out and about). All entries should demonstrate supporting offline campaign materials.
This category is to recognise interactive media related to serving the needs of learners to acquire knowledge and skills; transforming schools, universities and other educational institutions through interactive, personalised and distributed learning resources; creating active e-learning communities and target models and solutions for corporate training, supporting first steps in multimedia. Includes digital media from all levels of private and public education sector including secondary, tertiary, and vocational and employment training, adult and community education. Also includes online Reference materials such as encyclopaedias, bibliographic guides, libraries, research sites or corporate reference products.
Brands, Agencies and Campaigns demonstrating best practice, innovation and excellence on a tablet and/or mobile platform. These services can be consumer or business advertising and marketing campaigns and initiatives.
This category recognises tablet based applications that have set the standard for excellence & best practice in this medium. Entries will also be judged on functionality, usability & innovation.
This category recognises mobile based applications that have set the standard for excellence & best practice in this medium. Entries will also be judged on functionality, usability & innovation.
The entrant should show how they have achieved excellence in the presentation, digital publishing techniques and interactivity of their sites to achieve the goals of the product. The entrant should include a statement about the goals of the product, and how it achieves these.
An entry that promotes, explains or documents non-profit initiatives. Includes websites and other forms of digital media designed to promote associations, institutes, charities, unions, research organisations, youth groups, environmental, faith-based organisations and community groups.
This category caters to all form of digital content, services and applications which demonstrate excellence in retail, shopping and catalogue websites & mobile platforms. Includes but not limited to books and magazines, music, office equipment, IT hardware and software, clothing & accessories, games, general grocery, florists and gift specialist, ticketing and sporting goods. Suitable entries also include online commerce and online sales of virtual goods as well as Group Buying sites & campaigns.
Sports based digital content, services and applications which demonstrates best practice, innovation and excellence in promoting and covering a sport, sports brand, product, service or event. Entrants will be judged on how the product brings the sport to life interactively using online platforms.
Entries include informative sites covering tourism, travel and leisure activities, as well as retail sites for accommodation, flights, rental cars, leisure and tourist activities.
This category caters to all forms of social media platforms & applications. Entries will be judged on the innovative and effective use of online communities, engagement with these communities and the success achieved as a result. Examples of types of applications include but are not limited to social commerce, social networking, location based services, entertainment, advertising campaigns, reviews & opinion, information aggregators, blogging sites & product and services.
Entrants should show appropriate and relevant use of digital as a creative and distribution medium in the application. Judges will assess the quality, editing, and direction and production quality of the entry. Entries include but not limited to Animation shorts; comedy; drama; events & live broadcasts; news/documentary, music and experimental; reality & viral. Online video portals will also be considered for this category.
Demonstration of effective results achieved through digital content, services and applications. Entries should demonstrate how effectively objectives were met and what results were achieved. (ie; ROI, Sales, Registrations, Click-throughs, conversions, redemptions, user-sessions, entries, traffic increase, leads, referrals etc).
Entries should have had a significant impact on the digital landscape in the last year. They should demonstrate innovative use of the digital medium. In order to receive full marks for this category the entry should show technical & creative innovation. The technology & design must have been created by developers working in Australia/New Zealand at the time of its development and launch.
This award may not be entered specifically; it is awarded to the highest scoring entry from the total pool of 19th Annual AIMIA Awards categories.
This award may not be entered specifically; it is voted by the public. The most voted entry from the total pool of 19th Annual AIMIA Awards category finalists will define the winner of the category.